Share everything: How millennials turned the simple idea of sharing into a multi-billion dollar economy

By Devlyn Lalonde Yes, the Millennials have been and are going to turbo-charge the sharing economy and continue to throw our traditional economy into chaos. Let me explain… We will begin by dispelling some myths about the sharing economy. Firstly, people sharing things is not a new phenomenon. Humans have been formally sharing stakes in

Where did the Millennials go? Millennials and membership

By Oksana Kishchuck Gone are the days of diligent church-going twenty-somethings, and after work drinks at the social club for the mid-career millennial employees. It’s apparent that millennials social lives are drastically different, and not just because of the high usage rates of social media apps such as SnapChat and Instagram used to communicate over

In Newfoundland & Labrador, PCs lead by 5 with a week to go before EDay

By David Coletto As the May 16 Election Day approaches in Newfoundland and Labrador, a new survey of 700 eligible voters conducted by Abacus Data finds the Progressive Conservatives lead the incumbent Liberal Party by 5-points. Here’s what we found: #1: A SLIGHT MAJORITY OF ELIGIBLE VOTERS FEEL THE PROVINCE IS HEADED IN THE WRONG

Conservatives lead as 2015 Liberal coalition splinters

By Bruce Anderson & David Coletto Last week, we completed a nationally representative survey of 4,015 Canadians and explored their views on Canadian politics to update our regularly tracking. Here is what we found: MOOD OF THE COUNTRY One in three Canadians feels that the country is heading in the right direction while 45% who

Rented dreams: The truth behind millennial home ownership

By Devlyn Lalonde 80% of millennials want to own a home. 80% is a staggering figure, especially when we are routinely told that millennials are a generation of perennial renters, opting to pay rent over paying down a mortgage. Now, the stereotype of the eternal renter is not unfairly painted, currently, only 27% of millennials

Augmented Reality: Gamifying Art and History for the Experience Economy

By Maciej Czop Part two of a two-part series on Augmented Reality (AR) trends. See part one about AR and retail stores here. Augmented reality is transforming how Canadians interact with cultural and entertainment spaces, but these spaces have to go further. Over a third of Canadians have already used AR and most are using

The Millennial Delusion

By Oksana Kishchuck In June of 2018, a study was released saying 54% of millennials expect to be a millionaire someday. For a generation that is riddled with student debt, heavily relies on their parent’s basements well into adulthood, and face increasing tuition rates and housing costs, that’s a lot of optimism. Many news outlets

Millennials and discount travel

By Callista Ryan Cheap Flights? Hold my Wallet! If there’s one thing that’s the bane of any Canadian’s existence, it’s domestic travel. Yes, living in a geographically large country with a small population within it makes travel more expensive. Yet, that doesn’t mean Canadians, especially Canadian millennials will accept it. Canadian infrastructure on domestic travel

Another Youthquake?

Exploring the concerns, priorities, and political engagement of Canadian youth aged 15 to 30. On behalf of 10 national youth-serving organizations, Abacus Data conducted a national public opinion survey of a representative sample of 1,000 youth aged 15 to 30. Our study found several key issues of concern among youth, and dissatisfaction with the way

There’s a Conservation Consensus

Public attitudes on conservation and the role of international and indigenous partnership. On behalf of the International Boreal Conservation Campaign, Abacus Data conducted a national public opinion survey of a representative sample of 2,000 Canadians. The study explored public attitudes towards conservation, Canada’s role in meeting its commitment to conserve natural spaces and the role

Good Decisions Require Good Data.