Augmented Reality: Gamifying Art and History for the Experience Economy

By Maciej Czop Part two of a two-part series on Augmented Reality (AR) trends. See part one about AR and retail stores here. Augmented reality is transforming how Canadians interact with cultural and entertainment spaces, but these spaces have to go further. Over a third of Canadians have already used AR and most are using

The Millennial Delusion

By Oksana Kishchuck In June of 2018, a study was released saying 54% of millennials expect to be a millionaire someday. For a generation that is riddled with student debt, heavily relies on their parent’s basements well into adulthood, and face increasing tuition rates and housing costs, that’s a lot of optimism. Many news outlets

Millennials and discount travel

By Callista Ryan Cheap Flights? Hold my Wallet! If there’s one thing that’s the bane of any Canadian’s existence, it’s domestic travel. Yes, living in a geographically large country with a small population within it makes travel more expensive. Yet, that doesn’t mean Canadians, especially Canadian millennials will accept it. Canadian infrastructure on domestic travel

Another Youthquake?

Exploring the concerns, priorities, and political engagement of Canadian youth aged 15 to 30. On behalf of 10 national youth-serving organizations, Abacus Data conducted a national public opinion survey of a representative sample of 1,000 youth aged 15 to 30. Our study found several key issues of concern among youth, and dissatisfaction with the way

There’s a Conservation Consensus

Public attitudes on conservation and the role of international and indigenous partnership. On behalf of the International Boreal Conservation Campaign, Abacus Data conducted a national public opinion survey of a representative sample of 2,000 Canadians. The study explored public attitudes towards conservation, Canada’s role in meeting its commitment to conserve natural spaces and the role

How to get millennials to embrace nuclear power

In February, David spoke at the annual conference for the Canadian Nuclear Association. In his keynote address, he shared insights and new survey data on how Canadians and millennials (born between 1980 and 2000) think about nuclear power. Full results of the survey can be found here. Here’s the full speech: ABOUT ABACUS DATA We

Memo: What our polling on affordability anxiety for the Broadbent Institute means for progressives in Canada

Memorandum To:                Broadbent Institute From:          David Coletto, Abacus Data Re:                What our polling on affordability anxiety means for progressives in Canada In a world where big issues – like action on climate change, immigration, fiscal policy, and

Will climate change be a ballot box question in 2019?

Almost 8 million Canadians are “extremely” worried about climate change. 9 million say it will be the top or top two issue they vote on. By Bruce Anderson and David Coletto Our most recent nationwide survey included questions on current attitudes towards climate change and benchmarked awareness of the federal carbon price backstop that will

Canadians see electric vehicles becoming mainstream, soon. Environmental, fuel cost advantages widely perceived.

Canadians believe the future of consumer vehicle market will be defined by electric vehicles, and they hope it happens pretty quickly, according to the second in a series of exclusive polls by Abacus Data and Clean Energy Canada. • Most (64%) say that if it were up to them, electric cars would become the majority

Latest Public Opinion on National Pharmacare: Canadians prefer a dollar-wise focus on those who have no insurance coverage

By Bruce Anderson Our most recent survey of attitudes towards a Canadian pharmacare initiative commissioned by the Canadian Life and Health Association (1,200 interviews, conducted between February 26 and March 3, 2019) reveals strong support for the idea of helping improve the affordability of medicine for those who have no drug insurance today, coupled with

Good Decisions Require Good Data.