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Liberals lead by eight as Canadians say their vote is tied to COVID-19 response plan.

By Bruce Anderson & David Coletto Our latest national polling data shows that an election held today would see the Liberals with 38% support, 8-percentage points ahead of the Conservatives. This is the largest lead for the Liberals since June and a 4-point gain in about a month. The Liberals lead in every part of
Liberals lead by eight as Canadians say their vote is tied to COVID-19 response plan.

Whole Foods & Poppies: The speed news can spread and the impact on reputation

By David Coletto & Samriddh Chaudhury Last Thursday, Whole Foods Market got into a bit of trouble when  CBC News reported that its team members in Canada were asked not to wear poppies to commemorate Remembrance Day. As a result of the public outcry, by the end of the day on Friday, the company announced
Whole Foods & Poppies: The speed news can spread and the impact on reputation

The Happiness Monitor- About Happiness

By Richard Jenkins and Oksana Kishchuk “Happiness is the meaning and the purpose of life, the whole aim and end of human existence” Aristotle Happiness is a deeply personal emotion. But, like values, it is key shaper of human behaviour. We pursue happiness. The decisions we take about our relationships, products and services we buy,
The Happiness Monitor- About Happiness

1 in 3 Canadians would take a COVID-19 vaccine as soon as its available

By Bruce Anderson & David Coletto As Canada grapples with rising infection rates, the news of a potential breakthrough in the race for a vaccine today has undoubtedly stirred hopes of a quicker return to normal than may have seemed possible even a week ago. If we assume that the results of the trials continue
1 in 3 Canadians would take a COVID-19 vaccine as soon as its available

Ontario PCs lead by 7 as budget set to drop

By David Coletto & Ihor Korbabicz As Ontario Finance Minister Rod Phillips prepares to table a budget today, a slim majority of Ontarians continue to approve of the job performance of Doug Ford’s government. Unchanged from our polling in mid-October, 52% of Ontarians approve of the job the provincial government led by Doug Ford is doing
Ontario PCs lead by 7 as budget set to drop

Fall brings rising concern about contracting COVID-19 in Canada

By Bruce Anderson and David Coletto As the world struggles with rising infection rates, Canadians are also showing heightened concern that they or a family member will become infected. Today, 46% are concerned they may contract the disease (up 9 percentage points since June) and 55% are concerned that a family member will (up 11-points
Fall brings rising concern about contracting COVID-19 in Canada

Food Fight: Hoarding, Stockpiling and Panic Buying

By Oksana Kishchuk Remember just a few short months ago when the biggest news story of the pandemic was how much we were all hoarding toilet paper? Lots has changed since then, including countless news stories of much greater consequence, but have our hoarding behaviours changed? And what are the drivers behind them? 1.Generally, we
Food Fight: Hoarding, Stockpiling and Panic Buying

Canadians are divided on whether MPs should vote for Conservative committee today and force an election

By Bruce Anderson & David Coletto As Canadians may be asked to vote in a snap election resulting from an impasse between the government and opposition parties, we decided to get a quick reading directly from Canadians. Between 5 pm and 9:30 pm ET last night, we surveyed 1,000 Canadian adults about the upcoming confidence
Canadians are divided on whether MPs should vote for Conservative committee today and force an election

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Ontario PCs lead by 7 even as Ford Government approval drops 8 points

By David Coletto & Ihor Korbabicz As parts of Ontario re-enter a modified version of Phase 2 of COVID-19 protocols and restrictions, most Ontarians continue to approve of the job the Ford government is doing overall, although down from a high in May. According to our new survey of 1,000 Ontario residents, 52% approve of the
Ontario PCs lead by 7 even as Ford Government approval drops 8 points
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