Good decisions require good data.
At Abacus, we’re strategic thinkers, storytellers and data experts focused on digging in to the unknown to equip our clients with the tools they need to succeed. We achieve this through a combination of qualitative and quantitative research methods including surveys, focus groups, in-depth interviews, and online research communities.
Omnibus Polling
A fixed weekly survey solution most cost effective for fielding a set number of specific questions including a rich complement of complimentary social & political demographic variables.
Association & Union
Membership Studies
An affordable survey solution where Abacus develops survey infrastructure to take a static or ongoing pulse of your membership priorities, reactions & needs.
Public Policy, Public Sector and Advocacy Polling
We are one of Canada’s most accurate pollsters. Through a custom survey, we can help you gauge public opinion on your policy or advocacy objectives and furnish you with a compelling data-driven narrative to advance your goals.
This approach has informed decision-making for various levels of government, national associations, non-profits, and advocacy groups.
Qualitative Research
In-depth conversations with your mission critical audience moderated through online communities and live focus groups to collect rich context on your target’s decision-making processes.
Stakeholder Audits
Turnkey recruiting, outreach, interview, and reporting services to capture qualitative insights from your most important business or regulatory/legislative audience.
Usage and
Attitudes Studies
Understand what your customers, clients, and users think about your brand and how that impacts their behaviour. We work with some of Canada’s leading corporate brands to design and execute best-in-class marketing and customer insight studies.
Campaign Measurement
and Audience Profiling
Profile your audience and test your key messages and creative assets among your prospective audience to assess campaign effectiveness, track progress, and develop your targeting strategy.
Content Creation & Research Amplification Services
Take your research findings and convert them into an authoritative think piece or suite of social shareables to be amplified through Abacus Data’s ecosystem of closely tracked media properties (website, newsletter, social handles).
Executive Polling Briefings
Regular briefings from our senior team on the state of public opinion to help guide strategic decisions.