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Last Updated:    March 16, 2020

1.   Introduction

Abacus Data takes your data privacy seriously. This privacy policy explains how we collect, share and use your Personal Information, and how you can exercise your privacy rights. If we change our privacy practices, we may update this Privacy Policy. By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy.

2.   Definitions

In this Privacy Policy, these terms have the following meanings:

“you” or “your” means the individual accessing or using the Site, or the company, or other legal entity on behalf of which such individual is accessing or using the Site, as applicable.

“Abacus Data” (referred to as either “Abacus Data”, “we”, “us” or “our” in this Agreement) refers to Abacus Data, 6-71 Bank Street, Ottawa, ON K1P 5N2.

“Site” refers to Abacus Data, accessible from https://abacusdata.ca/

“Account” means a unique account created for you to access our Site or parts of our Site.

“Country” refers to Ontario, Canada.

“Service Provider” means any natural or legal person who processes the data on behalf of Abacus Data. It refers to third-party companies or individuals employed by Abacus Data to facilitate the Site, to provide the Site on behalf of Abacus Data, to perform services related to the Site or to assist the Abacus Data in analyzing how the Site is used.

“Third-party Social Media Service” refers to any website or any social network website through which a user can log in or create an account to use the Site.

“Personal Data” or “Personal Information” is any information that relates to an identified or identifiable individual.

“Cookies” are small files that are placed on your computer, mobile device or any other device by a website, containing the details of your browsing history on that website among its many uses.

“Usage Data” refers to data collected automatically, either generated by the use of the Site or from the Site infrastructure itself (for example, the duration of a page visit).

3. How We Collect and Use Your Personal Data

Personal Data

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Province, postal code, city
  • Usage data

Usage Data

Usage Data is collected automatically when using our site.

Usage Data may include information such as your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Site you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access our Site by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile internet browser you use, unique device identifiers and other diagnostic data.

We may also collect information that your browser sends whenever you visit our Site or when you access our Site through a mobile device.

Tracking Technologies and Cookies

Cookies are files with small amounts of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

You can instruct your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if you do not accept Cookies, you may not be able to use some parts of our Site.

We may use the following Cookies:

  • Necessary/essential Cookies. These Cookies are essential to provide you with services available through our Site and to enable you to use some of its features. They facilitate the transmission of communications over a network. Without these Cookies, the services that you have asked for cannot be provided, and we only use these Cookies to provide you with those services.
  • Functionality Cookies. These Cookies allow us to remember choices you make when you use our Site, such as remembering your login details or language preference. The purpose of these Cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use our Site.
  • Tracking and performance Cookies. These Cookies are used to track information about traffic to our Site and how users use our Site. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Site. We may also use these Cookies to test new advertisements, pages, features or new functionality of the Site to see how our users react to them.
  • Targeting Cookies. These Cookies record your visit to our Site, the pages you have visited and the links you have followed. We will use this information to make our Site more relevant to your interests. We may also share this information with third parties for this purpose.

For more information about the Cookies we use and your choices regarding Cookies, please visit our Cookies Policy.

Use of Your Personal Data

We may use your personal data for the following purposes:

  • To provide and maintain our Site, including to monitor the usage of our Site.
  • To contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information.
  • To manage your requests: To attend and manage your requests to us.

We may share your Personal Information:

  • With Service Providers: We may share your Personal Information with Service Providers to monitor and analyze the use of our Site, to show advertisements to you to help support and maintain our Site, to contact you, to advertise on third-party websites to you after you visited our Site.

Retention of Your Personal Data

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Site, or we are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Abacus Data’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to—and maintained on—computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other Personal Information.

4. Disclosure of Your Personal Data

Law Enforcement

Under certain circumstances, we may be required to disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other Legal Requirements

We may disclose your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of Abacus Data
  • Prevent or investigate possible wrongdoing in connection with our Site
  • Protect the personal safety of users of the service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of your personal data is extremely important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

5. Detailed Information on the Processing of Your Personal Data

Service providers have access to your personal data only to perform their tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service providers to monitor and analyze the use of our Site.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Site. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on our Site available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en

Email Marketing

We may use your personal data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt-out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.

We may use email marketing service providers to manage and send emails to you.

Mailchimp

Mailchimp is an email marketing sending service provided by The Rocket Science Group LLC.

For more information on the privacy practices of Mailchimp, please visit their Privacy policy: https://mailchimp.com/legal/privacy/

Behavioural Remarketing

Abacus Data uses remarketing services to advertise on third-party websites to you after you visited our Site. We and our third-party vendors use Cookies to inform, optimize and serve ads based on your past visits to our Site.

Google Ads (AdWords)

Google Ads (AdWords) remarketing service is provided by Google Inc.

You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: https://support.google.com/ads/answer/2662856?co=GENIE.Platform%3DAndroid&hl=en

Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en


Twitter

Twitter remarketing service is provided by Twitter Inc.

You can opt-out from Twitter’s interest-based ads by following their instructions: https://support.twitter.com/articles/20170405

You can learn more about the privacy practices and policies of Twitter by visiting their Privacy Policy page: https://twitter.com/privacy


Facebook

Facebook remarketing service is provided by Facebook Inc.

You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950

 

To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217

Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation

6. Children’s Privacy

Our Site does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected Personal Data from anyone under the age of 13 without verification of parental consent, we take steps to remove that information from our servers.

We also may limit how we collect, use, and store some of the information of users between 13 and 18 years old. In some cases, this means we will be unable to provide certain functionality of the Site to these users.

If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent’s consent before We collect and use that information.

7. Links to Other Websites

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third-party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

8. Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

9. Contact Us

If you have any questions about this Privacy Policy, you can contact us by mail, email or phone:

Abacus Data
6-71 Bank Street
Ottawa, Ontario K1P 5N2

info@abacusdata.ca

1-888-757-1119

Good Decisions Require Good Data.