Abacus Data offers a suite of research tools and strategy services designed to assist businesses, associations, and organizations of all stripes and sizes to engage with their key stakeholders. From custom panels, omnibus surveys, and one-off engagement studies through to customer analysis, evidence-based management and scenario planning, we offer full-service capabilities with the attention and focus of a boutique firm.
Understand changing market preferences, attitudes, and behaviour through surveys, focus groups, and one-on-one interviews.
Advanced data analytics, segmentation, modeling, and research design.
Deliver top flight strategic advice that is thoughtful and based on a deep understanding of our clients and their issues.
Create content that engages audiences, tells a story, and demonstrates how audiences view issues, ideas, and brands.
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