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About Abacus

We do things differently.

Helping our clients respond to generational change and technological disruption is what we do.

Abacus Data offers a suite of research tools and strategy services designed to assist businesses, associations, and organizations of all stripes and sizes to engage with their key stakeholders. From custom panels, omnibus surveys, and one-off engagement studies through to customer analysis, evidence-based management and scenario planning, we offer full-service capabilities with the attention and focus of a boutique firm.

We are thoughtful, curious, fast, and friendly.

Who's Cited Our Work
Our Services
Market Research

Understand changing market preferences, attitudes, and behaviour through surveys, focus groups, and one-on-one interviews.

Data Analytics

Advanced data analytics, segmentation, modeling, and research design.

Strategic Advice

Deliver top flight strategic advice that is thoughtful and based on a deep understanding of our clients and their issues.

Content Creation

Create content that engages audiences, tells a story, and demonstrates how audiences view issues, ideas, and brands.

Our Products

We've interviewed 450212
Canadians since 2010.

Our Latest Research

The Abacus Millennials Practice

Whether studying Canadian Millennial attitudes towards their job, the newest technology, social media, or politics, Abacus Data brings a fresh, unconventional, Millennial curiosity to research.

Learn more
Who We've Worked With
What can Abacus do for you?

Let's talk.