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About Abacus
We do things differently.

Abacus Data is a boutique market research firm committed to delivering strategic insights, compelling content and accurate data through both quantitative and qualitative research methods.

Helping our clients respond to generational change and technological disruption is what we do.

Abacus Data offers a suite of research tools and strategy services designed to assist businesses, associations, and organizations of all stripes and sizes to engage with their key stakeholders – be they employees, members, elected officials, or customers.

We conduct omnibus polling on a biweekly basis, at minimum, which is a cost-effective means of surveying the Canadian general population on 10 or fewer questions. For more information on our omnibus survey or to explore custom research options, please contact us.

Who's Cited Our Work

Good data drives success.

Good data tells your story.

Good data builds consensus.

We meet leaders all the time who aren't sure which choice is the right one. They struggle to achieve their objectives.

Our work helps respond to challenges and take advantage of opportunities every day.


  • Testing messages to decide which one will captivate and motivate the right audiences through creative qualitative research.
  • Assessing the impact of big events on an organization or individual's image and brand through reputation research.
  • Demonstrating public support for policy and political action through public opinion research and polls.
  • Informing big decisions and strategies with stakeholder intelligence through membership, employee, and stakeholder studies.
  • Exploring how audiences will react to new product or service offerings through surveys, focus groups, and one-on-one interviews.
infocus with David Coletto

Introducing inFocus with David Coletto, in-depth conversations and data on issues Canadians care about.

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Our Latest Research

The Abacus Data Generational Change Practice

Whether studying Canadian Millennial attitudes towards their job, the newest technology, social media, or politics, Abacus Data brings a fresh, unconventional, Millennial curiosity to research.
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Abacus Data

Who We've Worked With

What can Abacus do for you?
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