Good decisions
require good data.
Good data
- drives success.
- tells your story.
- builds consensus.
- creates change.
We are Canada’s most sought-after
and influential full-service market and
public opinion research agency.
But what we really do is identify the unmet needs of your audience and develop strategies for you to meet those unmet needs first.
Through qualitative and quantitative research methods, our deep experience and and wide perspective, we ask the right questions that capture insights, show you where things are going to be, and help our clients navigate some of their biggest challenges, deepen relationships with customers and stakeholders, and better understand the road ahead.
We have a robust research toolkit to identify unmet needs.
We are firm believers that every client deserves a made-to-measure research solution that fits their unique timeline and budget. Our omnibus surveys are a cost-effective and efficient way to take the pulse of Canadians on your issues or goals.
We also design custom online and telephone surveys, facilitate focus groups, conduct in-depth interviews, and host online research communities.
Omnibus
Polling
Association & Union
Membership Studies
Public Policy,
Public Sector and
Advocacy Polling
Qualitative
Research
Stakeholder
Audits
Usage and
Attitudes Studies
Campaign Measurement
and Audience Profiling
Content Creation
& Research
Amplification
Services
Polling
Briefings
We love working with organizations that are as curious and sought-after as we are.
Together, we tell interesting stories about the changing world and how we can best navigate generational and technological change. We’ve worked with businesses, associations, unions, and non-profits of all shapes and sizes with one thing in common: identify the unmet need of their audiences, customers, or stakeholders and deliver excellence.
We love sharing new insights that go deeper.
Every week, we interview thousands of people, giving us a front row seat to how they react to events that shape and influence their world. This gives us a unique perspective on what Canadians think, feel, and do. We love what we do and we love sharing our work with the world.
Our passion for understanding how and what Canadians are thinking and doing started in public affairs and politics, but it’s grown so far beyond that.
We’re a growing team of researchers with specialties ranging from brand analysis to issues management, to market segmentation, to public opinion research, and everything in between.
