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Abacus Data Team Members Receive Promotions as Leading Research Firm Grows

A Message from Chief Executive, David Coletto When we started Abacus Data in 2010, I wanted to create a research and insights firm that is known for its curiosity, thoughtfulness, and attention to detail. Over the past 11 years, I think we have delivered on that vision. Ask our clients and they will tell you
Abacus Data Team Members Receive Promotions as Leading Research Firm Grows

Google Search Trends and the 2021 Canadian Election

Along with polling data, there are other data sources that can offer some insight into the dynamics of the election campaign. Looking at what Canadians are searching for on Google is of particular interest. Not only because Google provides real-time, comparable data, but search behaviour can tell us what Canadians are interested in and looking
Google Search Trends and the 2021 Canadian Election

Introducing Carson Miles – an Ottawa-based road cyclist being supported by Abacus Data

As many in our community know, I’m pretty passionate about cycling. I love all aspects of the sport – the way a ride makes me feel, the excitement of July when the Tour de France is on, or how a bike is a great equalizer. Earlier this year, I was introduced to Carson Miles –
Introducing Carson Miles – an Ottawa-based road cyclist being supported by Abacus Data

Pride Month, A National Reminder to Never Stop Improving

By Michael Monopoli It is officially Pride Month in Canada, and while it may seem like a month-long celebration to most, it is important to also recognize the struggle, protests, and riots, that have paved the path for today’s Pride parades and celebrations of LGBTQ2S+ rights. With homosexuality being decriminalized in Canada one day before
Pride Month, A National Reminder to Never Stop Improving

What dads really want for Father’s Day

By Michael Monopoli Father’s Day is this weekend, and with pandemic restrictions relaxed across the nation, many families are eager to safely celebrate with their loved ones and show their fathers how appreciated they really are. For the majority of those who celebrate (86%), this means finding the perfect Father’s Day gift. But what does
What dads really want for Father’s Day

The Happiness Monitor- Who is the happiest?

By Oksana Kishchuk & Richard Jenkins One of the things we are most interested in when starting the Happiness Monitor was answering the question; ‘who is the happiest?’. We took a look at some difference demographics to see how happiness compares to build a portrait of national happiness. Where are the happiest people in Canada?
The Happiness Monitor- Who is the happiest?

The Happiness Monitor- Happiness & Mental Health

By Oksana Kishchuk At first glance, a question about someone’s level of happiness may appear superficial. But our perceived level of happiness is tied to all sorts of aspects of our lives- including our mental health. In fact, one of my first questions when starting the Happiness Monitor was what our happiness says about our
The Happiness Monitor- Happiness & Mental Health

Whole Foods & Poppies: The speed news can spread and the impact on reputation

By David Coletto & Samriddh Chaudhury Last Thursday, Whole Foods Market got into a bit of trouble when  CBC News reported that its team members in Canada were asked not to wear poppies to commemorate Remembrance Day. As a result of the public outcry, by the end of the day on Friday, the company announced
Whole Foods & Poppies: The speed news can spread and the impact on reputation

The Happiness Monitor- About Happiness

By Richard Jenkins and Oksana Kishchuk “Happiness is the meaning and the purpose of life, the whole aim and end of human existence” Aristotle Happiness is a deeply personal emotion. But, like values, it is key shaper of human behaviour. We pursue happiness. The decisions we take about our relationships, products and services we buy,
The Happiness Monitor- About Happiness

Ontario PCs lead by 7 as budget set to drop

By David Coletto & Ihor Korbabicz As Ontario Finance Minister Rod Phillips prepares to table a budget today, a slim majority of Ontarians continue to approve of the job performance of Doug Ford’s government. Unchanged from our polling in mid-October, 52% of Ontarians approve of the job the provincial government led by Doug Ford is doing
Ontario PCs lead by 7 as budget set to drop
Good decisions require good data.