Category: Blog

Advertising and Message Testing for Advocacy Campaigns: Ensuring Your Message Hits the Mark

December 5, 2024

In an increasingly complex and crowded information landscape, advocacy organizations, public affairs […]

Canadians believe businesses giving back is an important part of building stronger communities

November 29, 2024

Earlier this year we conducted a survey on behalf of Imagine Canada, exploring Canadians’ attitude […]

Abacus Data Partners with Canada’s Forest Trust Corporation to Launch Canadian Climate Action Initiative

November 26, 2024

Abacus Data is proud to announce the planting of a Smart Forest™ in partnership with Canada’s Fo […]

Join Abacus Data as an Analyst / Senior Analyst

November 21, 2024

Location:Abacus Data operates offices in Ottawa, Toronto & Halifax. Though this position will be […]

Join Abacus Data as a Consultant / Senior Consultant

Location:Abacus Data operates offices in Ottawa, Toronto & Halifax. A Consultant can be based an […]

The Abacus Way: Finding the Right Words Using Online Research Communities to Optimize Advocacy Language

November 18, 2024

Imagine you’re tasked with advocating for a new public policy that could significantly improve […]

Abacus Data expands into Halifax as Kelly Bennett joins the team as Vice President & Atlantic Canada Lead

November 2, 2024

We are excited to announce that Abacus Data is expanding into Atlantic Canada and adding a Bluenoser […]

Public Affairs, Advocacy, and Public Policy Polling: How Abacus Data Empowers Your Strategy

November 1, 2024

In today’s rapidly shifting political environment, understanding public opinion is no longer a “ […]

Focus Groups and Qualitative Research: Uncovering the Insights That Drive Advocacy and Public Policy Success

October 18, 2024

In today’s rapidly shifting political environment, understanding public opinion is no longer a “ […]

1 in 2 Canadians Say Immigration Is Harming the Nation, Up 10 Points Since Last Year. What’s Changed?

From October 3 to 9, 2024, Abacus Data conducted a national survey of 1,915 Canadian adults (18+) to […]