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The Happiness Monitor- Who is the happiest?

By Oksana Kishchuk & Richard Jenkins One of the things we are most interested in when starting the Happiness Monitor was answering the question; ‘who is the happiest?’. We took a look at some difference demographics to see how happiness compares to build a portrait of national happiness. Where are the happiest people in Canada?
The Happiness Monitor- Who is the happiest?

The Happiness Monitor- Happiness & Mental Health

By Oksana Kishchuk At first glance, a question about someone’s level of happiness may appear superficial. But our perceived level of happiness is tied to all sorts of aspects of our lives- including our mental health. In fact, one of my first questions when starting the Happiness Monitor was what our happiness says about our
The Happiness Monitor- Happiness & Mental Health

Whole Foods & Poppies: The speed news can spread and the impact on reputation

By David Coletto & Samriddh Chaudhury Last Thursday, Whole Foods Market got into a bit of trouble when  CBC News reported that its team members in Canada were asked not to wear poppies to commemorate Remembrance Day. As a result of the public outcry, by the end of the day on Friday, the company announced
Whole Foods & Poppies: The speed news can spread and the impact on reputation

The Happiness Monitor- About Happiness

By Richard Jenkins and Oksana Kishchuk “Happiness is the meaning and the purpose of life, the whole aim and end of human existence” Aristotle Happiness is a deeply personal emotion. But, like values, it is key shaper of human behaviour. We pursue happiness. The decisions we take about our relationships, products and services we buy,
The Happiness Monitor- About Happiness

Ontario PCs lead by 7 as budget set to drop

By David Coletto & Ihor Korbabicz As Ontario Finance Minister Rod Phillips prepares to table a budget today, a slim majority of Ontarians continue to approve of the job performance of Doug Ford’s government. Unchanged from our polling in mid-October, 52% of Ontarians approve of the job the provincial government led by Doug Ford is doing
Ontario PCs lead by 7 as budget set to drop

Ontario PCs lead by 7 even as Ford Government approval drops 8 points

By David Coletto & Ihor Korbabicz As parts of Ontario re-enter a modified version of Phase 2 of COVID-19 protocols and restrictions, most Ontarians continue to approve of the job the Ford government is doing overall, although down from a high in May. According to our new survey of 1,000 Ontario residents, 52% approve of the
Ontario PCs lead by 7 even as Ford Government approval drops 8 points

Consumer Spotlight: Streaming Services in Canada

By Megan Ross With the recent launch of both Disney+ and Apple TV Plus, the streaming wars are heating up.  The market is saturated with all your favourite tv shows and movies accessible at the click of your mouse. It begs the question of whether there is enough room in the market or money in
Consumer Spotlight: Streaming Services in Canada

Would you rather work in a unionized or non-unionized job? We asked Canadians.

By David Coletto In our most recent national survey of 2,903 Canadian adults, we asked: “If you had the choice between working in a job that was unionized or not unionized, which would you choose?” Overall, slightly more Canadians would prefer to have a unionized job than one that is not unionized. 42% preferred a
Would you rather work in a unionized or non-unionized job? We asked Canadians.

Google Search Trends and the 2019 Canadian Election

Along with polling data, there are other data sources that can offer some insight into the dynamics of the election campaign. Looking at what Canadians are searching for on Google is of particular interest. Not only because Google provides real-time, comparable data, but search behaviour can tell us what Canadians are interested in and looking
Google Search Trends and the 2019 Canadian Election

Has Canada been worth it? Views on leaving Confederation

By Bruce Anderson & David Coletto In our most recent national survey of 1,500 Canadian adults, we asked respondents about whether being part of Canada has been a good or bad thing for their province and whether they would vote to leave or stay in Canada if given an option to do so. Here’s what
Has Canada been worth it? Views on leaving Confederation
Good decisions require good data.