Would you rather work in a unionized or non-unionized job? We asked Canadians.

By David Coletto In our most recent national survey of 2,903 Canadian adults, we asked: “If you had the choice between working in a job that was unionized or not unionized, which would you choose?” Overall, slightly more Canadians would prefer to have a unionized job than one that is not unionized. 42% preferred a

Most Canadians expect foreign governments may try to influence Canada’s election

By Bruce Anderson & David Coletto Over the last couple of years, there has been a lot of discussion about interference in elections. In our latest survey conducted at the end of January to early February, we explored how Canadians feel about the risks facing Canada. Here’s what we found: Most (60%) Canadians think it

DIY ANCESTRY: Genetic Testing & Corporate Trust

  By: Ihor Korbabicz The research cited below is sourced from an in-depth study of how consumers’ adoption of emerging technologies intersects with data privacy and public trust. If you would like to see more analysis from our work, please reach out to Executive Director ihor@abacusdata.ca for more information.   -Direct to consumer genetic testing

I shop, therefore I am: Can Augmented Reality Save Canadian Stores?

By Maciej Czop Over a third of Canadians have already used Augmented Reality (AR) and most are interested in seeing the technology in retail spaces. Those under 45 are especially enticed by the idea of AR being integrated into their retail experience (75%). Like many new technologies, AR use in retail will probably be driven

Trudeau, Scheer, or Singh: Who would most likely…

By Bruce Anderson & David Coletto How people think about political leaders has to do with a lot of factors, well beyond their policy positions. Voters develop a sense of what kind of person they are, whether they can be trusted in different ways. To help shed light on how Canadians are thinking about the

Assessment of the Trudeau Government at Year End

By Bruce Anderson & David Coletto OVERALL APPROVAL OF THE TRUDEAU GOVERNMENT Across the country, 42% approve of the performance of the Trudeau government, and 39% disapprove. Approval is down 3 points since November while disapproval is up five points. Since March 2018, the government’s approval rating has hovered between 42% and 45% with disapproval

Liberals see an uptick; Conservative growth stalls

By Bruce Anderson and David Coletto In an election held tomorrow, 38% would vote for the Liberal Party, 31% Conservative and 16% for the NDP. These numbers are similar to the levels of support each party found the last time Canadians went to the polls. Regionally the Liberals hold a 7-point lead in BC, a

Alberta Pulse: UCP leads over NDP thanks to a more united right

THE UNITED CONSERVATIVE PARTY LEADS THE NDP BY 15 AS 77% OF FORMER WILDROSE AND PC PARTY SUPPORTERS NOW SUPPORT THE UCP. By David Coletto About three and a half years ago, the NDP surprised many in Alberta and across the country by winning a majority government in a province that had never elected the

For most Canadians, the world is in trouble.

Bruce Anderson & David Coletto  Canadians may be somewhat divided as to whether the country is heading in the right direction (40%) or off on the wrong track (37%), but compared to what we see in the rest of the world, the consensus seems to be things could be worse.  Around the world, only 16%

Most Canadians would vote for the USMCA deal.

By Bruce Anderson & David Coletto In our latest national survey, we asked several questions about the recently agreed to trilateral trade deal (USMCA) which is proposed to replace NAFTA. Here is what we found: Across the country, 59% believe that it was a “good step” for Canada to decide to enter this agreement, based

Good decisions require good data.