Energy transition a widely accepted concept; Canadians want governments to work on it, not against it.

75% SAY IT IS A GLOBAL TREND, BENEFICIAL FOR CANADA IN THE LONG TERM. MOST FEEL IT IS NECESSARY AND WILL HAPPEN. IN ALBERTA, OPINION REVEALS MORE DISCOMFORT, BUT MOST SAY A TRANSITION TO LOWER CARBON ENERGY IS NECESSARY AND WILL HAPPEN. 60% WANT THE PROVINCE TO PLAN AN ECONOMY LESS DEPENDENT ON OIL. A

A Premier Ford Reset? Public yet to clue in as negatives hold steady

By Ihor Korbabicz The media has picked up on efforts to present a kinder, refreshed, genteel Doug Ford, but the public has yet to notice. Impressions of the Ontario Premier have been relatively stable since April 2019 when his negatives first reached the ~60% disapproval threshold and ~20% positive, a dynamic that has not shifted

Abacus Data Bulletin: Canadians would impeach & remove US President Trump

Abacus Data Bulletins are short analyses of public opinion data we collect. For more information or media interviews, contact Bruce Anderson or David Coletto. If it were up to a majority of Canadian voters, President Trump would be both impeached and removed from office, according to our latest nationwide opinion data.  Fully 60% say they would prefer to

How Canadians celebrate (or don’t celebrate) Christmas

By Megan Ross and David Coletto With Christmas around the corner, we decided to ask Canadians about how they do (or don’t) celebrate the “most wonderful time of the year” (in our opinion). We replicated some questions we asked back in 2012 to see what’s changed. Interesting, a lot has. Here’s what we found: Canadians

A meatless revolution or a temporary fad?

What consumer attitudes tell us about potential shifts in consumer behaviour in Canada towards plant-based alternatives. By David Coletto, Oksana Kishchuk, and Megan Ross This past May, Beyond Meat Inc. started trading shares on the Nasdaq stock exchange. Its stock was initially priced at $25 USD and within a few months, it gained over 800%

Would you rather work in a unionized or non-unionized job? We asked Canadians.

By David Coletto In our most recent national survey of 2,903 Canadian adults, we asked: “If you had the choice between working in a job that was unionized or not unionized, which would you choose?” Overall, slightly more Canadians would prefer to have a unionized job than one that is not unionized. 42% preferred a

Most Canadians expect foreign governments may try to influence Canada’s election

By Bruce Anderson & David Coletto Over the last couple of years, there has been a lot of discussion about interference in elections. In our latest survey conducted at the end of January to early February, we explored how Canadians feel about the risks facing Canada. Here’s what we found: Most (60%) Canadians think it

DIY ANCESTRY: Genetic Testing & Corporate Trust

  By: Ihor Korbabicz The research cited below is sourced from an in-depth study of how consumers’ adoption of emerging technologies intersects with data privacy and public trust. If you would like to see more analysis from our work, please reach out to Executive Director ihor@abacusdata.ca for more information.   -Direct to consumer genetic testing

I shop, therefore I am: Can Augmented Reality Save Canadian Stores?

By Maciej Czop Over a third of Canadians have already used Augmented Reality (AR) and most are interested in seeing the technology in retail spaces. Those under 45 are especially enticed by the idea of AR being integrated into their retail experience (75%). Like many new technologies, AR use in retail will probably be driven

Trudeau, Scheer, or Singh: Who would most likely…

By Bruce Anderson & David Coletto How people think about political leaders has to do with a lot of factors, well beyond their policy positions. Voters develop a sense of what kind of person they are, whether they can be trusted in different ways. To help shed light on how Canadians are thinking about the

Good decisions require good data.