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Millennials – a unified tribe or disjointed mob: Millennial Self-Identity

By Devlyn Lalonde Entitled, narcissistic, tech savvy, needy, immediate gratification, these were the top five descriptions that Baby Boomers came up with to describe their offspring, the Millennial generation. Lazy, entitled, spotty employment, tech savvy, educated, these were the top five descriptions Millennials used to describe themselves! More than half (53%) of Millennials agree that

Talking about my generation: Why a generational lens can help explain and anticipate behaviour

By David Coletto In February, I was part of a panel discussion talking about political marketing and the future of a certain Canadian political party. A fellow panelist at that session questioned the value of using generation as a tool for understanding political behaviour. To him, age was the least interesting variable that could be
Talking about my generation: Why a generational lens can help explain and anticipate behaviour

What’s keeping Canadian millennials up at night?

By Ihor Korbabicz Canadian Millennials have been coming of age in a rapidly evolving job market characterized by digitization, flexibility, and decentralization. More dynamic, but also less stable. Gone are the days of long term, lifelong careers at big corporations with robust defined benefit pension plans. Enter the emergence of elastic, nimble, digitized companies with roles
What’s keeping Canadian millennials up at night?

China dolls, vodka bears, and grounded eagles: Shifting Canadian perspectives of foreign governments

In the latter part of 2017 we asked 2,000 Canadians their thoughts on several foreign governments. When we look at Canada’s wider community of friends there’s a constant narrative across generations. Both Boomers and Millennials agree that our post-war allies, like Japan and Mexico (who finished at the top of our list) are awesome. Honestly,

Analysis: Carbon pricing can stand a little more help from its friends

By Bruce Anderson The political debate about climate change has become highly charged by the advocacy of those least concerned about climate change and those most convinced of the urgency of the problem. But while the charges and counter-charges among these small subsets of the population rage, Canadians, for the most part, won’t align either
Analysis: Carbon pricing can stand a little more help from its friends

The Rising Political Power of Millennials

By David Coletto Happy Millennial Month! For the month of April Abacus is going to be sharing our insights on the Millennial generation. Every day there will be new content for you to view, to help you understand Canada’s most influential generation. This all comes on the heels of our syndicated Canadian Millennials Report, the

Youthquake? Public attitudes to youth civic engagement in Canada

Canadians believe youth are unprepared to be active civic leaders in their community, but most think they should have more influence on government decisions. By David Coletto As American youth mobilize and engage to change policy around gun control in the United States, Canadians have doubts about how prepared Canadian youth are to do the
Youthquake? Public attitudes to youth civic engagement in Canada

Is BC really polarized over Kinder Morgan Trans Mountain?

By Bruce Anderson & David Coletto The Kinder Morgan pipeline expansion project is one of the most hotly debated issues in Canadian politics in years. It would be easy to surmise that public opinion is deeply divided, and firmly entrenched. But our most recent poll of BC adults on this topic tells a somewhat different
Is BC really polarized over Kinder Morgan Trans Mountain?

Liberal support sags as PM’s image softens. His India trip hurt.

By Bruce Anderson & David Coletto The results of our latest survey (February 23rd to March 4th, sample of 4,023 across Canada) reveals that the Liberal Party has seen its support drop to 36%, the lowest we have measured since the election in 2015. The Conservatives are close behind with 33% followed by the NDP
Liberal support sags as PM’s image softens. His India trip hurt.

The Path to 2019: Women and the Liberal Vote

By David Coletto Tomorrow, Finance Minister Bill Morneau will deliver the Liberal government’s third budget. It is reportedly going to focus on improving the economic success of women and promoting gender equality. There are important policy reasons for this focus. But political ones as well. Consider these three stats: Women made up 52.4% of the
The Path to 2019: Women and the Liberal Vote
Good Decisions Require Good Data.