How do you reach Millennials?
By: Megan Ross Millennials have grown up as the guinea pigs for new technology and new ways of connecting, from MSN and Myspace to the launch of Facebook, to the recent explosion of social media platforms that cater to every media format and interest. Millennials have a more diverse selection of online communication and expression
Liberals open up an 8-point lead over the Conservatives as O’Toole’s negatives keep rising
Listen to David Coletto’s new podcast inFocus with David Coletto By Bruce Anderson & David Coletto We just completed a national survey of 2,000 Canadian adults (from March 25 to 30). Here’s what the survey found: CURRENT VOTING INTENTION If an election were held now, the Liberals would win 38% of the vote (up 5
Canada’s political mood tentative as spring arrives
Listen to David Coletto’s new podcast inFocus with David Coletto By Bruce Anderson & David Coletto We just completed a national survey of 2,000 Canadian adults (from March 12 to 17). Here’s what the survey found: DIRECTION OF THE COUNTRY By a narrow margin, more Canadians feel the country is going in the right direction
How can Canada’s Conservative Party grow support? A gap analysis
Listen to David Coletto’s new podcast inFocus with David Coletto By David Coletto With the Conservative Party’s policy convention starting today, I took a quick look at some of our recent surveys to understand the opportunities and risks for the party heading into a likely federal election. For all of 2020 and 2021, the party’s
Everything & nothing has changed. The pandemic one year later
By: Oksana Kishchuk While reflecting on the pandemic anniversary this week I came across a Twitter account from the UK which recently started posting news articles everyday from exactly one year prior. Some of the headlines seemed old, like the ones abter lockdown measures, were eerily similar to articles I’ve seen published just a few
The Silent Wave: Those with Chronic Disease/Major Illness, Their Caregivers & COVID-19
By Oksana Kishchuk Earlier this year we conducted a study for HealthPartners, an organization connecting Canadians to Canada’s most respected and well-known health charities. The online survey fielded to a general population sample of n=3,000 and included those with chronic disease/major illnesses and their caregivers. The purpose of the study was to understand the impactsThe Reno Boom: How 1 in 2 Canadians are Investing in Home Renovations during the Pandemic
By: Samriddh Chaudhury When the COVID-19 pandemic began, daily life as we knew it ground to a halt. Vacations were canceled, reunions were postponed, and while the world outside clamoured to cope with the new realities of COVID-19, inside their four walls, Canadian families had an opportunity to reset and use this time to adapt
Are Canadians Happier than Americans?
By: Oksana Kishchuk This last week we took the opportunity to answer a question that’s been on our minds since we started the Abacus Data Happiness Monitor: are Canadians happier than Americans? We went into field late last week with surveys in both countries to answer that question. But before we get into the comparison,
Canadians & the COVID-19 Shot: Patient and Mostly Confident
Listen to David Coletto’s new podcast inFocus with David Coletto Listen to Bruce Anderson & Peter Mansbridge Wednesday’s on Smoke, Mirrors and the Truth, a podcast within Peter Mansbridge’s podcast The Bridge. By Bruce Anderson & David Coletto Roughly two out of three Canadians expect to be offered a COVID-19 vaccine shot before the end
Liberals regain lead as the mood of the country brightens
Listen to David Coletto’s new podcast inFocus with David Coletto By Bruce Anderson & David Coletto Our latest national polling data shows that an election held today would see the Liberals with 34% support (up two since from last month), the Conservatives at 30% (down 1), the NDP at 18% (unchanged) and the Greens at
