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Bag it up: Millennials’ surprising shopping habits

As the largest and most influential consumer group, Millennial shoppers have captured the imagination of the fashion industry. But as one new study shows, Millennial consumers buy one particular product in an unexpected way. Handbags, a product owned by most Millennial women, are subject to a long consideration process before purchase a new study suggests.

Forget the Bed Bugs: Millennials opt for a new kind of hostel

As discussed in an earlier post, Canadian Millennials are opting to travel abroad rather than domestically. But where are they staying during their backpacking adventures? Ask any Millennial and they’ll all tell you the same thing – hostels! The more affordable counterpart to traditional hotels, hostels are distinguished by their communal facilities and younger guests.

SUPPORT FOR SITE C REMAINS BROAD

A new Abacus Data poll shows that a large majority of residents of British Columbia support or say they can accept BC Hydro’s Site C Clean Energy Project, which began construction last year. The province-wide poll found: • Awareness of the Site C project has reached a new high of 77% across the province and is

Millennials and their emotional ties to coffee

As Millennials, we have a reputation for being, shall we say, more sensitive than previous generations. A new study suggests this emotionality extends to everyday coffee purchases. Our Millennial love of coffee is well known- after all, Starbucks’ Pumpkin Spice Lattes are the undisputed trademark for an entire subset of Millennial women. However the study

DURING THE RAPTORS PLAYOFF RUN, WERE CANADIANS FOLLOWING THE NBA, NHL, or MLB MORE CLOSELY?

With the Raptors’ exciting Eastern Conference run officially at a close, we asked Canadians how closely they were following a number of professional sports in mid-May. Here is what we found: 26% of Canadians at least somewhat closely followed the NHL playoffs, followed by 25% who were following the Blue Jays regular season. The Raptors’

Raptors, NHL playoffs, or the Jays: What sport were Canadians following more closely in May?

By Claire Gummo With the Raptors’ exciting Eastern Conference run officially at a close, we asked Canadians how closely they were following a number of professional sports in mid-May. Here is what we found: 26% of Canadians at least somewhat closely followed the NHL playoffs, followed by 25% who were following the Blue Jays regular

Introducing The Canadian Millennial Report

Abacus Data is pleased to offer Canada’s first comprehensive syndicated bi-annual study of Canadian Millennials – The Canadian Millennial Report. While previous studies focus on Canadian youth, our studies track this key generation over time; capturing changes in attitudes and behaviour by tracking responses to important issues. Click here to download the complete product sheet.

Need to Give Your Board a Boost? Add a Millennial

Is your governance board struggling to understand your consumer base? Having trouble staying on top of the latest trends in tech and employment? One author suggests that the answer may be generational diversity. In an op-ed for Forbes, Avery Blank argues that adding  Millennials to governance boards can significantly benefit corporations. According to Blank, from a strategic planning

SIX MONTHS AFTER ELECTION, PM TRUDEAU WELL REGARDED BY MOST CANADIANS

By Bruce Anderson & David Coletto Our latest survey of Canadian public opinion shows broadly positive impressions of Prime Minister Justin Trudeau, six months after his election victory. • On all 12 different measures we tested for, substantial majorities express positive feelings about Mr. Trudeau. • At the top of the list of positive perceptions:

Why American Millennials Like Trump (And How Canadians are Different)

A study published by the Harvard Institute of Politics is showing that a surprising number of millennials support US Presidential candidate, Donald Trump. The poll showed that 25% of people under 30 intend on voting for ‘the Donald’ if Hillary Clinton wins the Democratic nomination. However (as expected) Democratic nomination candidate, Bernie Sanders, remains the most
Good Decisions Require Good Data.