We completed a national survey of 2,220 Canadian adults from October 15 to 20, 2021 to measure sentiment just prior to a new federal Cabinet being sworn in.

PUBLIC MOOD & GOVERNMENT APPROVAL

About equal numbers feel things in Canada are headed in the right direction (43%) than those who feel it is off on the wrong track (41%). The percentage of those who think the country is headed in the right direction is lower than a peak in June (-4) but substantially higher than in the spring. Canadians are far more bearish on how things are going around the world or in the United States.

As the new Liberal government is set to be sworn in, about equal numbers approve and disapprove of the federal government. Since February of this year, the federal government’s approval rating has held fairly steady between a range of 40% to 46%.

PRIORITIES FOR THE NEW PARLIAMENT

Respondents were asked to set priorities among ten different possible items, for the new Parliament. Improving health care, completing vaccinations and getting life back to normal, helping with the cost of living and housing, and combatting climate change rose to the top of the list.

Less emphasis was placed on “reducing the deficit”, “improving Canada’s economic competitiveness”, “dealing with labour shortages”, “making more progress on reconciliation” or “implementing a national childcare program”, but many still felt they should all be a high priority.

Underneath these overall numbers, given the fact of a minority government, it is useful to examine how the supporters of different parties see things.

• Top priorities for Conservative voters were the cost of living, the deficit, health care, and more vaccinations/life back to normal. Climate change was 7th on their priority list.

• Top priorities for Liberal voters were health care, vaccinations, cost of living, and climate.

• Top priorities for NDP voters were vaccinations, climate, housing, and the cost of living.

VACCINATIONS AND MPs

We also asked respondents their views about whether MPs should be vaccinated if they are going to be physically in the House of Commons.

Three of four (77%) felt that MPs should be vaccinated, including:

• 87% of those who are fully vaccinated.
• At least 72% in every region, from a low of 72% in Alberta to a high of 80% in BC.
• 66% of current Conservative voters and 69% of those who said they voted Conservative in September.
• 68% of those who disapprove of the performance of the Trudeau government.

In this survey, 6% of Canadians said they refuse to be vaccinated personally. Among these people, 91% believe that MPs should not be required to be vaccinated.

CURRENT VOTE INTENTION

If an election were held now, the Liberals would win 33% of the vote (1 point higher than the result of the 2021 election), the Conservatives would win 30% (4 points lower) and the NDP 19% (1 point higher). The BQ is at 7% nationally while the People’s Party is at 6%.

• In BC, we find a three-way race with the Liberals at 31%, the NDP at 30%, and the Conservatives at 28%.

• In Alberta, 53% would vote Conservative compared with 16% for the People’s Party, 13% for the Liberals, and 13% for the NDP.

• In Manitoba and Saskatchewan, the Conservatives lead with 49% followed by the Liberals and NDP at 19% respectively.

• In Ontario, the Liberals have a 10-point lead over the Conservatives (40% to 30%) with the NDP in third at 21%.

• In Quebec, we see the BQ slightly ahead of the Liberals (34% to 31%) with the Conservatives at 15% and the NDP at 10%.

• In the Atlantic provinces, the Liberals are ahead by 20 over the Conservatives – 47% to 27% with the NDP at 19%.

LEADER IMPRESSIONS

Justin Trudeau enjoys a positive impression among 38% and negative impressions among 44%, for a net score of -6. This is largely unchanged from the last week of the 2021 election campaign.

Jagmeet Singh enjoys a positive impression among 44% and finds negative impressions among 22% for a net score of +22.

Today 25% have a positive impression of the Conservative leader Erin O’Toole (5 points lower than we found at the end of the 2021 campaign) while his negatives are at 44% (+1). His net score is -19.

In Quebec, BQ Leader Mr. Blanchet is 42% positive and 29% negative for a net score of +13. In contrast, Mr. Trudeau is -5 and Mr. O’Toole is -17 in Quebec.

UPSHOT

According to Bruce Anderson: “This survey reveals a population that is neither filled with optimism or with despair – the strongest signal here is probably the desire to see the pandemic brought to an end and alongside that, support for vaccinations.

Beyond this, there are warning signals for the Conservatives, in terms of the relative strength of the People’s Party in Alberta, a loss of positive feeling towards Mr. O’Toole, the broad desire to employ vaccines to end the pandemic, plus the fact that Conservative voters stand apart from the rest of the country somewhat on the issue of climate change, something Mr. O’Toole knows spells a challenge among those who the Conservatives need to win support from if they are to form a government at some point.

For the Liberals, the numbers reveal no exuberance at the election outcome, no honeymoon bounce, but pretty good alignment in terms of the support among progressive voters for the agenda the Liberals campaigned on. It’s reasonable to conclude that most voters want to set the politics aside and proceed with the agenda.”

According to David Coletto: “As the new Liberal government is sworn in, the public holds fairly mixed views on the state of the country and where it’s headed. The continuing pandemic, concerns about rising prices and the cost of living, and anxiety about the healthcare system have all three issues high up on the public’s priority list for the new parliament.

In terms of politics, the Conservatives find themselves in a weakened position since the federal election last month. Conservative vote share is down 4 and Mr. O’Toole’s positives are down 5.

For the Liberals, not much has changed since the election. The government’s approval rating remains mixed, and Mr. Trudeau’s personal image has held steady. So far, we don’t see evidence of a post-election honeymoon bounce for the Liberals.”

METHODOLOGY

The survey was conducted with 2,200 Canadian adults from October 15 to 20, 2021. A random sample of panelists was invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 1.9%, 19 times out of 20.

The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.

This survey was paid for by Abacus Data Inc.

Abacus Data follows the CRIC Public Opinion Research Standards and Disclosure Requirements that can be found here:  https://canadianresearchinsightscouncil.ca/standards/

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2021 Canadian election following up on our outstanding record in 2019.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

In case you feel you’ve had enough supremely confident predictions about what will happen in today’s election, rest easy, this won’t add to that total.

Who turns out to vote in this unusual circumstance is not complete guesswork – our data and that of other firms are somewhat helpful, but there’s enough softness in that science to make it uncertain which party will be in the best position to form a government when the counting is done.

So, without knowing how it will all net out, for what it’s worth, here are the things which have captured my attention in this election.

After a number of years in government, any group of incumbents tends to produce messages that are self-congratulatory, windy, and laden with 50 cent words. The Liberals have been no exception in this area, and some of the language they have used in recent years to promote their ideas has done more to push voters away than drawing them in. Whether they win or lose, this election should be a reminder to talk like people talk, not talk at people. And never boast. Canadians will pick humility over boastfulness, every time, our motto is “sorry” after all. Once the Liberals became immersed in the idea that they were going to have to fight to win this election, Liberal communications had more clarity and bite.

It seemed to me that Erin O’Toole traded in his image as a moderate conservative for a True Blue positioning to win the leadership, and then tried to reverse the trade in the election. Whether it worked will for some just be a question of whether he wins the election, but to my eyes, the Conservative Party today, even if it wins, will be an increasingly uncomfortable and fragile alliance of people whose values on diversity and inclusion, guns, right to life/choose, and the environment at a minimum are not aligned.

(Because I think only a moderate conservative party can win government in Canada, and because I prefer to have more than one choice I could vote for personally, I’m biased in that I want a Conservative Party that plays it closer to the centre of the spectrum, but that fight in the Conservative Party is far from settled, it might in fact be just getting ramped up.)

Different people have different takes on how much the Liberals calling an early election will cost them votes. My take is that it annoyed a lot of people and created some headwind against their messages in the first couple of weeks, but won’t be the thing that denies them a victory if in fact, they lose. Nor do I think it will be a deep dislike of Justin Trudeau. He’s certainly got scar tissue and a quarter of voters really don’t like him, but a quarter is not all that many for a 6-year incumbent and people can win with that level of voter animosity, no question about it. I think we also saw once again that when Justin Trudeau thinks he might lose a race, he finds another gear and he presents his case with different energy, reveals a level of knowledge of the issues that impresses, and is a much better campaigner.

If the Liberals lose it will come down to two factors:

First, their positioning and language in recent years left some centre-spectrum voters to feel the party was too far to the left for their tastes, more ideological than pragmatic, and needlessly mistrustful of business (the first major self-injury of this sort was the small business tax changes in the first Trudeau term).

Second, some progressive voters want more action more quickly and with fewer caveats on the issues that matter to them, such as income inequality, climate change, diversity and indigenous relations. The “Goldilocks” positioning in Canadian politics – not too much of this or that – is often a reliably winning formula but whether the Liberals wandered away from it, or whether in the era of social media platforms it no longer works – or both – is a question that will become clearer over time.

If the Liberals win, it will be because of two factors as well:

One, Erin O’Toole has run a campaign that seemed to put little effort into rallying different factions in his party who might have aligned with other leadership candidates, or perspectives. People like Peter Mackay, Lisa Raitt, Michael Chong, Rona Ambrose, James Moore. His front bench was invisible. He was neither fish nor fowl on vaccination – sure they were a good idea but unwilling to commit to having a caucus that was vaccinated. His fiscal plan looked so much like the Liberals that fiscal conservatives were probably rubbing their temples in frustration. He ceded a lot of opportunity to Max Bernier. For Bernier, it was probably a gift that he was left out of the debates because his party just started to look like a legitimate option fronted by purple lawn signs and less like a personal vendetta and a bunch of off-putting ideas. If the Liberals win, one significant factor will be the drain of votes from the Conservatives to the Peoples Party.

The other will be the size of the NDP vote. Jagmeet Singh is relatively popular and managed to get through the campaign without a great deal of stress testing. Some of his promises are unworkable from a jurisdictional standpoint, and his climate plan was found wanting by a large number of subject experts. His support level has been fairly steady, even if persistently soft in nature: NDP voters mostly don’t want a Conservative government and whether they vote Orange or Red will have a major effect on tonight’s outcome in my view.

As a final note, I’m lucky and happy to live in a democracy where we have choices, and where voters decide, and I’m interested in the nature of their decision. To be in this profession for almost 40 years is to be interested in the politics of our country, not only the science of measuring public opinion, at least for me. I try to provide a fair analysis of data and also express my opinion about events, and hope that people appreciate the value in the former, and understand the inevitability of the latter.

Click here to see Abacus Data’s final poll results of the 2021 campaign

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

ABACUS DATA’S FINAL POLL FOR #ELXN44

Earlier today we completed our final survey of Election 44, interviewing 2,431 Canadians eligible to vote from Friday to Sunday at 1:30pm ET. Here is our take on Canadian public opinion as polling stations are set to open tomorrow morning.

THE MOOD OF THE COUNTRY & THE DESIRE FOR CHANGE

Just before the election was called, 46% of Canadians felt the country was headed in the right direction compared with 40% who thought it was off on the right track.

Today, the mood has become more negative with 39% who think it’s headed in the right direction (down 7) and 48% who feel it’s off on the wrong track (up 8)

Regionally, Albertans (58%) are the most likely to feel things are off on the wrong track while views are fairly consistent in other provinces: BC (38%), ON (41%), Quebec (40%).

When asked whether they want to see a change in government or see the Liberals re-elected, 50% definitely want a change in government, 19% want a change but say it’s not important, 11% want the Liberals re-elected but say it isn’t important while 19% definitely want to see the Liberals re-elected. Since the start of the campaign, the more intense desire for change is up 7-points while those definitely wanting to see the Liberals re-elected is holding pretty steady.

LEADERS: SINGH ENDS CAMPAIGN WITH THE BEST IMAGE

NDP Leader Jagmeet Singh ends the campaign with the most favourable image: 46% positive and 25% negative for a net score of +21. Mr. Singh’s personal image hasn’t changed much over the campaign but he does end the campaign with higher positives than when the campaign started. Regionally, Mr. Singh’s net score is +26 in BC, +12 in Alberta, +29 in Ontario, and +2 in Quebec.

Mr. Trudeau’s personal numbers have also stayed relatively stable over the campaign. 39% have a positive view of Mr. Trudeau compared with 44% who have a negative view for a net score of -5. Regionally, Mr. Trudeau’s net score is -7 in BC, +2 in Ontario, and -1 in Quebec.

Mr. O’Toole’s positives improved in the early weeks of the campaign but plateaued in the final weeks. 31% have a positive impression of the Conservative leader while 44% view him negatively for a net score of -13. Regionally, Mr. O’Toole’s net score is -12 in BC, +10 in AB, -15 in Ontario and -16 in Quebec.

In Quebec, Mr. Blanchet is viewed quite positively. 40% have a positive impression with 29% negative for a positive image of +11. This is largely unchanged since the start of the campaign.

Maxime Bernier remains the most unpopular leader in federal politics, by a wide margin. 12% have a positive impression of him compared with 51% who have a negative view for a net score of -39.

THE ISSUES

When we ask respondents to pick the top 2 issues that will determine their vote, the top most frequently chosen are reducing the cost of living (36%), improving Canada’s healthcare system (25%), dealing with climate change (21%), making housing more affordable (20%), and growing the economy (19%).

1 in 5 ranks “getting more people vaccinated and getting the country back to normal quicker”, up 3-points since the start of the campaign.

Today, 41% of eligible voters say they have become more worried about the pandemic over the past few days. This view is higher in Alberta (59%) and lower in Ontario (36%).

Housing affordability is a top issue for 26% of those under 45 compared with 16% for older respondents. Older respondents are more likely to rate “getting more people vaccinated” as a top issue than younger respondents (24% vs. 13%).

For Liberal voters, the top 5 issues are reducing the cost of living (32%), improving healthcare (29%), getting more people vaccinated (27%), dealing with climate change (26%), and growing the economy (19%). Only 7% rate managing the federal budget deficit in their top 5 issues.

For Conservative voters, the top 5 issues are reducing the cost of living (36%), managing the federal budget deficit (32%), growing the economy (31%), improving the healthcare system (22%), and running an ethical and scandal-free government (16%). Only 8% rate climate change as a top issue.

For NDP voters, the top 5 issues are reducing the cost of living (40%), making housing more affordable (29%), dealing with climate change (29%), improving the healthcare system (25%), and getting more people vaccinated (18%). 11% of NDP supporters rank reconciliation with Indigenous people as a top issue – the highest of any party supporters.

For People’s Party voters, the top 5 issues are reducing the cost of living (45%), making housing more affordable (28%), growing the economy (27%), running an ethical and scandal-free government (20%), managing the federal budget deficit (11%). Only 5% say getting more people vaccinated is a top issue – the lowest of any party’s supporters.

When asked which party and leader is best on each issue, the Liberals lead on “getting more people vaccinated and getting the country back to normal quicker”, “representing Canada internationally”, “making childcare more affordable”, “achieving reconciliation with Indigenous people”, and “dealing with climate change”.

The Conservatives lead on “growing the economy”, “managing the budget deficit”, and “dealing with crime and public safety.”

The NDP doesn’t lead on any policy area but is competitive with the other parties on “improving healthcare”, “making housing more affordable” and “protecting public services.”

On the issue most people cite as important to their vote – the cost of living – no party has a clear advantage.

AN UNNECESSARY ELECTION VS. THE PROSPECT OF A CONSERVATIVE GOVERNMENT

The election call itself continues to be a source of frustration for many eligible voters and has coloured their voting decision. More than half of eligible voters say that “Justin Trudeau calling the election when he didn’t have to” has made them less likely to vote Liberal. 21% say they will not vote Liberal because of this, 17% say they are much less likely to vote Liberal, while 15% say it makes them somewhat less likely to vote Liberal.

Among NDP supporters, 61% say they are less likely to vote Liberal because of the election call. Among those who voted Liberal in 2019, 34% say they are less likely to vote Liberal, including 5% who say they won’t vote Liberal because of this decision.

But a similar tension exists regarding the prospect of a Conservative win in the election. When we asked what impact the possibility that the Conservatives could win the election and form a government, 35% say they are more likely to vote Liberal, 25% say they are more likely to vote Conservative while 40% say it doesn’t impact their views or behaviour.

Among LPC/CPC switchers (those whose first or second choice is the Liberals or Conservatives), 45% are more likely to vote Liberal compared with 16% who are more likely to vote Conservative if there’s a possibility of a Conservative win. Among LPC/NDP switchers, 68% say they are more likely to vote Liberal while only 8% say they are more likely to vote Conservative.

So, on the one hand, the election call has likely hurt Liberal support while the prospect of a Conservative government has helped it. Depending on how voters tomorrow balance this tension could ultimately decide the election.

INTEREST AND ATTENTION TO THE ELECTION

Over the course of the campaign, interest in the election has wanned from an average interest score of 7.4 when the campaign began to 6.9 today.

Similarly, when asked how much attention they are paying to the election, 13% say they are following it very closely, 33% pretty closely, 45% only a little, while 9% are not following it at all.

As a measure of engagement and possibility, a predictor of turnout tomorrow, 58% of Conservative supporters says they following the election closely, 8-points higher than Liberal supporters, and 17-points higher than NDP supporters. Only 42% of People Party supporters say they are following the election closely.

CANADIANS THINK THE RESULT WILL BE CLOSE & MORE THINK LIBERALS WILL WIN

Most Canadians believe the election result will be close (78%) while 10% think one party will win by quite a bit.

When asked which party will win tomorrow, 43% of eligible voters think the Liberals will win (up 6 since last week), 23% think the Conservatives will win (down 3) while 22% are unsure.

PREFERRED PM: TRUDEAU LEADS MR. O’TOOLE BY 3

When asked who they would prefer to be PM after the election, 35% picked Mr. Trudeau while 32% would choose Mr. O’Toole. 1 in 5 would prefer Mr. Singh (22%) to become prime minister while 7% prefer Mr. Bernier and 3% Ms. Paul.

In BC, it’s a three-way race with Mr. Trudeau (32%), Mr. Singh (31%), and Mr. O’Toole (30%) all bunched around 30%.

In Ontario, Mr. Trudeau has an 8-point lead on preferred PM over Mr. O’Toole (37% to 29%) with Mr. Singh at 23%.

In Quebec, 47% would prefer Mr. Trudeau compared with 28% for Mr. O’Toole and 15% for Mr. Singh.

WHAT ELECTION OUTCOME DO CANADIANS WANT?

Asked which of four (most likely based on today’s numbers) outcomes they would prefer, 60% would prefer a Liberal victory (28% majority, 32% minority) while 40% would prefer a Conservative win (15% minority, 25% majority). This is mostly unchanged from our last survey and has been consistent throughout the election.

Among NDP supporters, 74% would prefer a Liberal government over a Conservative one (58% want a Liberal minority) while BQ supporters are split. 51% want a Liberal government (45% want a Liberal minority) while 49% want a Conservative government (with 43% wanting a Conservative minority).

Among People’s Party supporters, 78% want a Conservative government (including 41% who want a Conservative majority) while 22% would prefer a Liberal government.

ACCESSIBLE VOTER POOLS

As the campaign comes to an end, the Liberals and NDP continue to have the largest pool of accessible voters compared with the other parties. 51% are open to voting Liberal while 52% are open to voting NDP. 43% would consider voting Conservative and 27% would be open to voting Green. 18% are open to voting for the People’s Party across the country In Quebec, 42% say they are open to voting for the BQ.

Over the campaign, the Liberal and Green accessible voter pools have declined 4-points, while the NDP pool is up 3 and the Conservative pool is up 2. The People’s Party pool of accessible voters is unchanged.

OUR FINAL POPULAR VOTE ESTIMATE: CONSERVATIVES AND LIBERALS STATISTICALLY TIED

Combining those who have already voted and those likely to vote tomorrow, Conservatives and Liberals are statistically tied with the Conservatives at 32%, the Liberals at 31% and the NDP at 19%. Since last weekend, the Conservative vote share in unchanged, the Liberals are down 1 and the NDP is down 2. We have the People’s Party at 6%, up 2 since last week while the Greens are at 4%, up 1.

In BC, we see the Conservatives slightly ahead of the NDP (35% to 32%) with the Liberals at 23%. In Alberta, the Conservatives are well ahead of the NDP (51% to 22%) with the Liberals at 14%. The People’s Party is at 6%. In Ontario, the Liberals lead by 8 over the Conservatives (40% to 32%) while in Quebec, the Liberals and BQ are statistically tied (31% to 30%) with the Conservatives in third at 18%.

NDP support is strongest among those aged 18 to 29 at 24% and drops to 16% among those 45 to 59. Liberal support is consistent across age groups, while the Conservatives are stronger among older voters and weaker among younger ones.

In our survey, 38% of eligible voters said they cast a ballot either by mail or at an advance poll. Among those who voted at an advance poll, the Conservatives are ahead by 7 (35% to 28%) with the NDP at 19%. Among those who said they voted by mail, the vote is split 33% Liberal, 32% Conservative, 17% NDP.

Among those likely to vote tomorrow, the vote is: Liberal 33%, Conservative 29%, NDP 21%, People’s Party 7%, BQ 5%, and GPC 4%.

UPSHOT

Our final poll of the 44thCanadian General Election indicates that the election outcome is far from certain as the Conservatives and Liberals seem locked in more or less a tie nationally. The Liberal lead in Ontario along with a competitive race with the BQ in Quebec may ultimately help it win the most seats. But our extensive review of the data leaves us unable to make a confident projection except that every vote will count and we are heading towards another minority parliament.

This has been an election campaign that Canadians have largely tuned out. Over the five weeks of the campaign, we find that interest has wanned.

For the Liberals, general approval over its handling of the pandemic has been largely overshadowed by the negative reaction most felt when the election was called. They have been unable, to this point, to entice many NDP supporters into their camp in part because only a small minority believe the Conservatives are likely to win the election. You can’t fear an outcome you don’t think is likely to happen.

For the Conservatives, despite effectively litigating the “unnecessary election” theme throughout the campaign, the desire for change remains lower than in 2019 and they haven’t been able to galvanize enough voters who want to see the Liberals replaced. While their pool of accessible voters has grown over the campaign, Mr. O’Toole’s personal image plateaued after a quick rise in the early weeks of the campaign.

More still would prefer to see a Liberal government to a Conservative one.

Ultimately, for swing voters, the choice in this election is likely between punishing the Liberals for the election call or sticking with the incumbents in the face of rising COVID-19 cases and growing anxiety about the pandemic.

Turnout, more than ever, will be critical to the final outcome. With longer than expected wait times to vote, the final outcome may hinge or a few hundred votes in a dozen or so seats scattered across the country.

If the final results come close to our estimates, this would be the lowest share of the popular vote the two largest parties would have earned since the 1997 federal election. The level of fragmentation in our party system is very high.

METHODOLOGY

The survey was conducted with 2,431 Canadian adults eligible to vote from September 17 to 19, 2021. A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.0%, 19 times out of 20.

The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.

This survey was paid for by Abacus Data Inc.

Abacus Data follows the CRIC Public Opinion Research Standards and Disclosure Requirements that can be found here:  https://canadianresearchinsightscouncil.ca/standards/

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.