Conservatives’ lead in national public opinion polls shrinks | Power Play with Vassy Kapelos
December 14, 2023
Abacus Data CEO David Coletto and Angus Reid Institute president Shachi Kurl on the Tories’ shrinking lead in public opinion polls.
December 14, 2023
Abacus Data CEO David Coletto and Angus Reid Institute president Shachi Kurl on the Tories’ shrinking lead in public opinion polls.
David Coletto, Eddie Sheppard • February 10, 2025
Consumer behaviour is shaped by a myriad of factors—price, quality, convenience, social proof—but one of the most powerful drivers is emotion. When people feel strongly about an issue, they often vote with their wallets, rewarding or punishing brands and products in direct response to their views and values. Today, Canadian consumers are in the midst […]
David Coletto • February 9, 2025
From February 4 to 6, 2025, we conducted a representative online survey of 2,000 eligible voters in Ontario. This is our second survey of the campaign in partnership with our media partner The Toronto Star. Our latest results suggest the Ford PCs remain the clear favourites to be re-elected but has been some notable shifts […]
David Coletto • February 1, 2025
I’ve spent countless hours in focus groups and analyzing polling data, and one thing stands out every time: language matters. If we’re discussing economic issues, we need to connect them to everyday realities—like paying rent and putting food on the table—rather than relying on abstract buzzwords. My research consistently shows that people respond to hearing […]