We put people first in everything we do.
It is in our DNA to explore and discover the mosaic of the human experience in politics, at work, and in the marketplace.
We’re proud supporters of good people doing good things.
Creating a positive social impact is deeply important to us. We believe in the power of grassroots movements and campaigns that bring people together to build stronger communities.
Whether its through the work we do every day, organizations we support, or our out-of-office volunteering, our team is passionate about supporting our community, our country and our planet.
Data That Supports Our Planet
Through our dedication to climate action, we’ve partnered with Canada’s Forest Trust Corporation to plant, preserve, and protect one of Canada’s most valuable resources—its forests.
As a leader in public opinion research, we understand Canadians’ concerns: climate anxiety is at an all-time high and continues to rise. To make a real, long- term impact, we are proudly planting 2,000 trees in the Abacus Data Smart Forest™.
Over its lifetime, 2,000 trees will capture about 280,000 kg of carbon— equivalent to around 2,135 flights between Ottawa and Toronto. Additionally, this forest will enhance biodiversity, boost the green economy, and support Canadians’ health for generations to come.
To continue our growth, we’re implementing the Abacus Data 1% Nature Fee to all client contracts moving forward. This means that 1% of the revenue from our contracts will be directed towards our Smart Forest™.
Together, we’re supporting nature and enjoying the many benefits that a Smart Forest™ brings to the planet, people, and our shared prosperity.