We put people first in everything we do.
It is in our DNA to explore and discover the mosaic of the human experience in politics, at work, and in the marketplace.
Our Business Promise
Each Abacus Data professional promises to our clients and the consumer of Abacus Data ‘s research:
1. I will always make it my priority to understand your business and what truly matters to you.
Before recommending any course of action, I will take the time to learn about your objectives, your challenges, and the nuances of your market. By immersing myself in your world and asking the right questions, I can ensure that all insights and strategies are rooted in a deep understanding of your unique context—so that the solutions we develop are relevant, timely, and aligned with your goals.
2. I won’t simply replicate what I’ve done before; I’ll design research and solutions that are bespoke to your needs.
No two clients are identical, and no two challenges should be addressed with a one-size-fits-all approach. I will tailor the methodology, tools, and processes specifically for your situation. This ensures that the recommendations you receive aren’t just recycled templates, but rather innovative, custom-fit solutions that match your vision and circumstances.
3. I will never sell you something you don’t need. Your success is my success.
I will be transparent about the services and interventions that truly add value and will refrain from suggesting unnecessary extras. My focus is on honesty and efficiency, making sure every recommendation is tied to a clear purpose and outcome for your business.
4. I will go the extra mile to make you more knowledgeable and confident in your decisions.
Insights are only as powerful as the actions they inspire. I’ll go beyond simply handing over reports or data; I’ll take the time to interpret the findings, clarify their significance, and guide you on next steps. My aim is to empower you—so that you not only have the right information but also the confidence to use it in your strategic decisions.
5. I’ll never stop asking “why” and will keep exploring the factors that drive your success—unearthing any unmet needs of your audience.
In a rapidly evolving marketplace, it’s crucial to stay curious and proactive. I’ll continually dig deeper into the root causes behind patterns, behaviours, and preferences. By seeking to understand what truly motivates your customers, stakeholders, or voters and where gaps may exist, I can help you uncover new opportunities and maintain a competitive edge.
6. I will prioritize genuine hospitality in every interaction—because it’s not just what’s done for you, it’s how working with me makes you feel.
I believe the true measure of a great partnership lies in how you experience every step of the journey. From our first conversation to the final handoff, I will ensure you feel listened to, respected, and supported. My aim is to foster an environment of warmth, openness, and collaboration—so that, beyond delivering results, I create a positive, memorable experience that leaves you feeling confident and valued.
We’re proud supporters of good people doing good things.
Creating a positive social impact is deeply important to us. We believe in the power of grassroots movements and campaigns that bring people together to build stronger communities.
Whether its through the work we do every day, organizations we support, or our out-of-office volunteering, our team is passionate about supporting our community, our country and our planet.
Data That Supports Our Planet
Through our dedication to climate action, we’ve partnered with Canada’s Forest Trust Corporation to plant, preserve, and protect one of Canada’s most valuable resources—its forests.
As a leader in public opinion research, we understand Canadians’ concerns: climate anxiety is at an all-time high and continues to rise. To make a real, long- term impact, we are proudly planting 2,000 trees in the Abacus Data Smart Forest™.
Over its lifetime, 2,000 trees will capture about 280,000 kg of carbon— equivalent to around 2,135 flights between Ottawa and Toronto. Additionally, this forest will enhance biodiversity, boost the green economy, and support Canadians’ health for generations to come.
To continue our growth, we’re implementing the Abacus Data 1% Nature Fee to all client contracts moving forward. This means that 1% of the revenue from our contracts will be directed towards our Smart Forest™.
Together, we’re supporting nature and enjoying the many benefits that a Smart Forest™ brings to the planet, people, and our shared prosperity.