Poll: A full recovery has to include those living in poverty and unstable condition

A new poll finds Canadians recognize the risk those in refugee camps face over COVID-19 and the need to stop the spread of the virus everywhere before a full recovery can begin.

In mid-May, Abacus Data conducted a national public opinion survey commissioned by World Vision, a global relief, development, and advocacy organization. The study explored how Canadians are feeling about the pandemic through a global lens with a focus on those living in refugee and displaced persons camps. Read World Vision’s press release here.

Here is what we found:

GLOBAL IMPACTS OF THE PANDEMIC ARE ON THE MINDS OF CANADIANS.

Most Canadians have considered the impact of the pandemic on those living in poorer countries around the world.

• 85% have thought of the pandemic impacts on those living in poor countries around the world. This includes 26% who have thought about this a great deal.
• 78% have thought about the pandemic causing greater inequality in our society. This includes 20% who have thought about this a great deal.

As Canadians have had time to process the impacts of the pandemic, many are thinking about what this means for their lives at home, but also about what it means for others around the world.

Concern about infectious disease spread around the world has increased 13-points since January 2020, when we asked the same question in another survey.

And two thirds (63%) of Canadians have been following news about COVID-19 in poorer countries, at least a little. This includes 30% who have been following these stories very or pretty closely.

NEARLY ALL CANADIANS RECOGNIZE THE MUCH HIGHER RISK OF COVID-19 FACED BY THOSE LIVING IN POVERTY/UNSTABLE LIVING CONDITIONS.

A large majority of Canadians say the impacts of COVID-19 and coronavirus have much bigger consequences for those who do not have a stable home with access to healthcare.

Compared to the impact on Canadians, Canadians think the impacts of COVID-19 and coronavirus will be worse (much worse/worse) for:

• Those living in high-density communities in poor countries where lots of people live close together 73%
• Those living in communities in poor countries with limiter healthcare facilities and professionals: 73%
• Those living in war-torn regions where millions have been forced to leave their homes: 70%
• Children living in refugee or displaced persons camps: 71%
• The world’s most vulnerable populations: 71%
• Those living in refugee or displaced persons camps: 70%
• Those living in areas with high levels of poverty: 71%

The pandemic has been disrupted so many lives in Canada and many continue to worry about its impact at home. 79% describe the pandemic as a crisis unlike anything we have faced before or a very serious problem.

But most are also recognize that the impact of COVID-19 at home will be nowhere near as bad as it can be for those living in poverty and unstable living conditions around the world, including in refugee or displaced persons camps.

70% say the impact of COVID-19 on those in refugee or displaced persons camps will be much worse/worse than the impacts felt by Canadians overall.

MOST RECOGNIZE THE HEIGHTENED RISK FOR THOSE IN REFUGEE/DISPLACED PERSONS CAMPS IS A RESULT OF MORE THAN ONE FACTOR.

Density is a big reason for the heightened risk. Two in three Canadians say the higher density in these camps makes it much risker for those living in there, as COVID-19 can more easily spread and easily spread to a larger number of people.

Altogether, 90% of Canadians say density makes the risk of COVID-19 higher for persons living in these camps. Density also poses challenges to physical distancing. 89% also recognize the challenges of practicing physical distancing in refugee/displaced persons camps.

Another risk factor for those in refugee/displaced persons camp is access to healthcare services. 88% of Canadians say a lack of appropriate healthcare facilities makes these living conditions riskier (including 60% who say this factor makes it ‘much riskier’).

AS MUCH AS THEY ARE CONCERNED ABOUT THE CONSEQUENCES FOR THOSE LIVING IN THESE CAMPS, CANADIANS ALSO SEE THE SPREAD OF COVID-19 IN REFUGEE/DISPLACED PERSONS CAMPS HAVING A DIRECT IMPACT ON THEIR OWN LIFE BACK IN CANADA.

Canadians understand the implications of COVID-19 spreading within these camps, and they also see the potential for a wider impact on more than just those living in these camps.

A majority of Canadians agree with the notion that a major outbreak in refugee camps has the ability to spread back to Canada. 71% feel this could be a possibility, including 20% who say an outbreak in refugee camps would certainly spread back to Canada.

Nearly all feel that with our world being so interconnected, a return to normal cannot be possible until the spread of the disease is under control across the globe.

88% felt an outbreak in an entirely different part of the world could have a real impact on Canadians. 82% say that “before a vaccine is found, unless COVID-19 is controlled in all parts of the world, we won’t really be ale to return to normal life here”. And 80% agree that even if the curve is flattened in Canada, we can’t go back to normal if cases continue to spike in other parts of the world.

Until actions are taken to lessen the spread in other regions of the world, Canadians will likely be hesitant about a complete ‘return to normal’. A full COVID-19 recovery in Canada, means a COVD-19 recovery worldwide.

UPSHOT

Four months into the COVID-19 pandemic, many Canadians are engaged, considering the implications for not only their own lives, but those in other parts of the world. Our research shows that Canadians have moved through phases of initial concern and uncertainty, to a more forward-thinking mindset about how we move forward and emerge from this pandemic. This includes how we prevent another large-scale outbreak from happening again.

A second wave has been top-of -mind for Canadians as we continue through this COVID phase. In the latest wave of our COVID-19 tracking study 95% of Canadians expressed some level of concern regarding a second wave.

Concerns for a second wave are legitimate. Canada (for the most part) has seen enough of a reduction in cases that we can begin to re-open. But this is not the case worldwide. The case-trend line continues to move upward in other areas of the world, notably in South-East Asia and Africa.

Even if cases are under control in Canada, a resurgence of cases in Canada is entirely possible, because of an outbreak elsewhere.

88% say that our world is so interconnected that an outbreak in another part of the world could impact Canadians again.

One lesson from the pandemic that Canadians clearly understand is how interconnected our world really is. What happens on the other side of the globe and easily impact life here.

To prevent a second wave, the case count will need to be reduced worldwide. And a majority of Canadians feel that an outbreak anywhere could have consequences for Canadians, including a refugee/displaced persons camp.

71% say that an outbreak in a refugee camp, on the other side of the world, could have a direct impact on the case count in Canada.

This includes 20% who say an outbreak in refugee camps would certainly spread back to Canada. The consequences of an outbreak in these places will need to be part of a recovery plan that mitigates the risk of a second wave here in Canada.

While Canada may be able to continue to decrease cases and control for a second wave inside our borders, not everyone worldwide will have the same opportunities. With limited access to space, healthcare services and resources for proper hygiene, 70% say the risk of contracting COVID-19 in a refugee/displaced persons camp is higher than the risk of contracting COVID-19 in Canada. Under these conditions, an outbreak in these areas is likely to result in more cases, than an outbreak in Canada. And should this outbreak occur, it could pose a real challenge for Canadians.

Controlling the risks for a second wave means lessening the risk of a second wave, or continuation of the first wave, everywhere, not just here at home.

Canadians recognize the risk of those living in refugee or displaced person’s camps. They are thinking about it and engaged. They know our world is small and interconnected. For the recovery to work, it has to be global, not just focused on our domestic needs.

FIND OUT MORE

World Vision’s Press Release on the Survey
A new poll released by World Vision reveals that Canadians recognize that life won’t return to normal unless the pandemic is stopped everywhere. As the virus continues to spread, the findings also revealed that Canadians are very aware of the COVID-19 risk to those living in crowded conditions like refugee camps, and most are concerned about the resulting potential of a second wave of the virus.

COVID-19 Aftershocks: A Perfect Storm
This report looks at one those impacts of COVID-19 on girls and boys. Violence. We predict a major spike in the cases of children experiencing physical, emotional and sexual violence, both now and in the months and years to come. Whether they are forced to stay at home, or, in time, are sent to work or pushed into early marriage, boys and girls face a bleak future – unless governments, UN agencies, donors, NGOs, and the private sector do everything thing they can now to protect them.

COVID-19 Aftershocks: Secondary impacts threaten more children’s lives than disease itself
As many as 30 million children are at risk of disease and death because of the secondary impacts of the COVID-19 pandemic. World Vision’s Aftershocks report considers what would happen if the devastating secondary impacts of the 2015-2016 Ebola outbreak on children were replicated in the 24 most fragile countries covered by the UN’s COVID-19 humanitarian appeal.

METHODOLOGY

Our survey was conducted with 2,087 Canadian adults between the dates of May 14 to 19, 2020. A random sample of panellists was invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.12, 19 times out of 20.

The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

Most Americans believe Donald Trump will try to hold onto power if he loses the election

With less than 150 days until Americans choose a President for the next four years, Abacus Data (one of Canada’s most accurate pollsters in the 2019 Canadian federal election) surveyed 1,500 Americans on their feelings about the choice coming up, and also about Canada-US relations.

This is the second in a series of releases this week.

ONLY 42% BELIEVE TRUMP WILL LEAVE PEACEFULLY IF HE LOSES

Most Americans (58%) believe Donald Trump will try to find ways to overturn or ignore the election to stay in office if he loses the vote this fall. This is the majority view in every region of the country, from the Northeast to the Southwest.

Majorities of Hispanic (68%), Black (77%) and White voters (53%) believe Trump would try to hang on. Majorities of Democrats (79%) and Independents (64%) feel this way. A majority of Republicans (73%) say Trump would leave peacefully, but one in four do not believe that.

TRUMP SUPPORTERS BELIEVE A LOSS WOULD MEAN ELECTION WAS RIGGED

Just over half (54%) of Republican voters polled believe that if Trump lost this November it would mean the system was rigged against him, rather than because “more Americans wanted him out of office”. Among those who intend to vote for Trump, 57% would see a loss as evidence of a rigged system.

Across the country, a 74% majority would believe a Trump lost was about people wanting a change. White voters (30%) are more than twice as likely as Black voters (12%) to think a Trump loss would mean the election was rigged.

MOST (BUT NOT AN OVERWHELMING MAJORITY) SAY IF TRUMP LOSES AND REFUSES TO LEAVE, MILITARY MUST STEP IN TO FORCE HIS REMOVAL

A remarkably modest majority of those polled (62%) say that if Trump lost and refused to leave office that he should be forced out by the US military. Voters under 30 (74%) are more likely than average to believe this should happen, but voters over 60 are evenly split (50%-50%).

Only 40% of Republicans and 40% of Trump voters believe he should be forced to leave office is Trump loses and refuses to step aside.

UPSHOT

According to Bruce Anderson: “The legitimacy of America’s electoral system is, in the eyes of many voters, under a cloud. Most Trump voters think if he loses, the system was rigged, and a remarkable number would like to see him try to stay on even if the vote totals don’t go his way. That most Trump voters wouldn’t support a forced removal by the military if he lost but refused to leave office is perhaps an even more pointed illustration of the fact that partisanship has the potential to contribute to a further breakdown in the system of rules and laws in the USA.”

According to David Coletto:Although Donald Trump faces difficult odds for re-election, many Americans are not convinced he will leave gracefully or peacefully if he loses the November election. Our survey further highlights the wide partisan divide in American politics and deep suspicion by most Americans to President Trump’s motives.”

Don’t miss any of our poll releases, sign up for our mailing list.

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

METHODOLOGY

The survey was conducted with 1,500 American adults from June 11 to 13, 2020. A random sample of panelists was invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.5%, 19 times out of 20.

The data were weighted according to census data to ensure that the sample matched the United States’ population according to age, gender, race, educational attainment, and region. Totals may not add up to 100 due to rounding.

Biden ahead by 14 among registered voters; Trump approval below 40%

With less than 150 days until Americans choose a President for the next four years, Abacus (one of Canada’s most accurate polling company in the 2019 federal election) surveyed 1500 Americans on their feelings about the choice coming up, and also about Canada-US relations.

We will be releasing our Canada-US data over the coming week.

BIDEN LEADS TRUMP BY 14 POINTS AMONG REGISTERED VOTERS

Donald Trump won the last election despite losing the popular vote by 3 points. However, our data suggests he has a bigger hill to climb this year, as he trails the presumptive Democratic nominee by 14 points among registered voters (49%-35%).

Among those most likely to vote (63% of the sample who say they are certain they will cast a ballot), Biden’s margin is 10-points over Trump (51% to 41%). If voter turnout surpasses that 63% threshold, Biden stands to benefit, as he leads by very wide margins among those who might vote.

SWING STATES TRUMP WON – ARE LEANING DEMOCRAT RIGHT NOW

Biden’s path to the White House requires reversing Trump’s 2016 success in key battleground states. Here the news is good for the Democrats. In swing states that Trump won in 2016 (FL, IA, MI, NC, OH, PA, WI) Biden leads by 17-points. Biden has a 22-point lead in solid Democratic states while Trump leads by a smaller 2-point margin in typically solid Republican states, although some of those states like Arizona, Texas, and Georgia are closer than in 2016.

TRUMP STRUGGLING WITH YOUNGER, BLACK, AND LATINO VOTERS.

Biden leads by a wide margin among those 50 and under. Trump is competitive among registered voters 51 and older.

Among White voters (70% of the electorate), Trump and Biden are tied (44% to 43%). Biden leads by a huge margin among Black voters (77% to 6%) and among Hispanic or Latino voters (61% to 19%). Trump leads by 9-points among White voters without a college degree while Biden and Trump are tied among Whites with a college degree.

Among men, Biden leads by 13, although he is tied with Trump among White men. Biden leads by 15-points among women and 14-points among White women. Biden also leads, albeit by a smaller margin among White suburban women by 7-points. In our sample, Clinton lost suburban White women to Trump by 9-points in 2016. This represents a 16-point swing in Biden’s favour.

TRUMP LOSING THE BATTLE FOR INDEPENDENT VOTERS; BIDEN HOLDS ONTO CLINTON SUPPORT BUT GAINS AMONG PAST TRUMP VOTERS.

Registered Independents show a 20-point preference for Biden (42%-22%) and also appear more motivated to vote than in 2016.

Only 1% of Hillary Clinton voters would vote Trump while 9% of 2016 Trump voters would vote Biden. That leakage alone could be enough to cost Trump re-election given how close the result was in 2016.

Among those who did not vote in 2016 but are registered to vote, 49% would vote Biden while only 14% would vote for Trump.

BIDEN PREFERRED, BUT VOTERS DIVIDED ON WHO WILL WIN.

When asked who they thought is likely to win the 2020 presidential election, 39% chose Mr. Biden while 36% chose Mr. Trump. 25% were unsure.

TRUMP’S APPROVAL UNDER 40%

Only 38% approve of the job President Trump is doing while a majority (54%) disapprove. Notably, those who strongly disapprove outnumber those who strongly approve by 2 to 1.

83% of Republicans approve of Trump’s performance compared 13% of Democrats and 26% of Independents. Whites are split with 46% approving and 48% disapproving while Blacks and Latinos overwhelmingly disapprove of the job he’s doing.

Younger Americans are the least likely to approve of Trump’s performance. Only 1 in 4 of those aged 18 to 30 approve, 15-points lower than any other age group. Those aged 61 and over are the most likely to approve, although Mr. Trump doesn’t even get to 50% approval with older voters.

UPSHOT

According to Bruce Anderson: “The challenge for President Trump is unmistakable, and with only a few months to go until voters decide on whether he gets a second term there are definitely more headwinds than tailwinds. Throughout his presidency, even with a strong economy for much of the time, he’s struggled to build confidence and his approval level has almost never been above 50%. Today, with a deep recession and a pandemic, patience with his approach is wearing thinner.

Trump has battled with everyone other than the most loyal Republican partisans and as a result has failed to broaden his constituency, while motivating many to work to replace him. Looking at these patterns of opinion, GOP strategists may have concluded that their most plausible path to re-election is not by converting independents or swing voters but finding ways to suppress turnout and/or disqualify voters who want change.”

According to David Coletto: “With an approval rating below 40%, Donald Trump’s re-election chances appear to be quite challenging, 5-months out from Election Day. Democratic nominee Joe Biden has a solid lead among registered and likely voters, is competitive among White voters, leads big in swing states Trump won in 2016, and appears to be benefiting from a motivated electorate that is building towards another blue-wave election like in the 2018 mid-terms.”

Don’t miss any of our poll releases, sign up for our mailing list.

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

METHODOLOGY

The survey was conducted with 1,500 American adults from June 11 to 13, 2020. A random sample of panelists was invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.5%, 19 times out of 20.

The data were weighted according to census data to ensure that the sample matched the United States’ population according to age, gender, race, educational attainment, and region. Totals may not add up to 100 due to rounding.

What do Canadians think about virtual healthcare?

In mid-May, the Canadian Medical Association commissioned us to conduct a national survey to explore Canadian perceptions, impressions, and behaviours when it comes to virtual healthcare.

The full report can be found here.

The COVID-19 pandemic has caused disruptions in many parts of our daily life, including in the ways we can access the medical services we need.

Not being able to visit a doctor’s office might have led to frustrations. But instead, Canadians and their doctors have been able to connect, exchange information and advice, using different forms of communication.

Connected care has become widespread.  Since the pandemic arrived, millions of patients and their doctors have used phone calls, emails, texts and videoconferences to substitute for in-person consultations.

KEY FINDINGS

1) Almost half of all Canadians have now accessed a physician using virtual care options and they are highly satisfied with the results.

2) Those who connected with their doctor virtually during COVID-19 report a 91% satisfaction rate – 17 points higher than in-person emergency room visits.

3) Over 1 in 3 Canadians would prefer virtual contact with a physician as their first point of contact after the pandemic. Among those who have used virtual care since the pandemic, almost half would prefer it as their first point of contact.

4) Almost half (46%) of Canadians who had the opportunity to use virtual care since the pandemic outbreak would prefer a virtual method as the first point of contact with their doctor.

5) Half or more believe that if more people used virtual care as the first point of contact in the future, convenience for the average patient would improve (59%) while the cost to the health system would decline (50%). Few (19%) think the quality of care for routine needs would get worse.

The full report can be found here.

METHODOLOGY

The survey was conducted with 1,800 Canadian residents from May 14 to 17, 2020. A random sample of panellists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.31%, 19 times out of 20.
The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

One thing COVID-19 isn’t doing? Widening partisans divisions in Canada

ABOUT 6 IN 10 APPROVE OF OTTAWA’S APPROACH TODAY

Given the health concerns and economic challenges facing the country, it is remarkable that satisfaction with the federal government’s performance has spiked upwards in our latest polling. But perhaps even more remarkable is that the divisions that marked polling in recent years are muted. People are more likely to share a common view than they were, and than might have been expected.

Majorities in all age groups approve of Ottawa’s performance. In each of the four most populous provinces, the plurality or majority view is approval: in Alberta, 46% approve and 39% disapprove. Remarkably, 3 in 10 Conservative voters say they approve of the Trudeau government’s performance.

GOOD OR ACCEPTABLE RATINGS ON ALL 8 ITEMS TESTED

The strongest positive reactions to the choices made by the Trudeau government are for efforts to help those who are hurting due to the COVID19 pandemic. But more than 75% also give the government acceptable or good marks for communicating with Canadians, representing Canada internationally, handling relations with the USA, being accessible and accountable.

Despite high unemployment, 71% say the government is doing an acceptable or good job in handling the economy. And despite deficits soaring to unprecedented levels, only 38% give Ottawa a negative rating for fiscal matters. On climate change, only 28% express frustration.

IS COVID19 DRIVING WEDGES OR BRINGING PEOPLE TOGETHER?

Among the more interesting findings in this polling during the COVID19 crisis is that differences by generation, region, partisanship seem to be softening rather than hardening. As the next several charts indicate:

• Majorities of all parties’ supporters give the government acceptable or good marks for handling climate change, one of the issues that tend to find strong pressures from both the left and right sides of the spectrum. In Alberta, despite Ottawa’s decision to press on with carbon pricing increase, only 33% register unhappiness with federal performance on this issue.

• On the economy, a major theme of the Conservative leadership candidates Peter MacKay and Erin O’Toole, only 55% of Conservative voters give the Trudeau government a failing grade right now. Only 40% of Alberta voters are critical of Ottawa’s economic approach.

• The deficit does show strong differences along partisan lines, as is usually the case. However, a third of Conservative voters and half of Albertans give Ottawa a passing grade.

• The government’s response to helping people with needs around Covid19 is undoubtedly contributing significantly to this narrowing of divisions. Dissatisfaction on this point is only 12% nationally, only 24% among Conservatives and only 20% in Alberta.

UPSHOT

“Around climate, deficits, pipelines and several other issues, the last couple of years had been revealing deeper cracks within Canadian political sentiment. The scale and urgency of the COVID19 crisis could easily have exacerbated divisions. However, for the present anyway – it’s hard not to notice a reduced amount of friction and tension around the choices the federal government is making. People are prioritizing help with the economic and health aspects of the crisis and that in that context they are less inclined to be critical of the work of government on other files”.

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

METHODOLOGY

The survey was conducted with 1,800 Canadian residents from May 14 to 17, 2020. A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.3%, 19 times out of 20.
The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.

Canadians are hoping for a “cleaner recovery” from pandemic

COVID has people preoccupied with the economy and health. However, support for a wide range of clean infrastructure choices is broad across Canada.

New Abacus Data-Clean Energy Canada polling reveals that the current economic and health challenges have done little or nothing to diminish support for infrastructure changes that will create a cleaner Canadian economy in the future.

When asked how the pandemic affected their thoughts on the climate change issue, an equal number said that they were more convinced than ever that a change towards a cleaner economy was possible as said these ideas should come behind concerns with the economy and health.

A total of 11% have never favoured action to fight climate change, a view more common among Albertans (20%), men 60 or older (17%) and Conservative Party supporters (23%). Another 32% say that COVID makes them feel we must concentrate first on health and the economy and be less preoccupied with climate, again led by Albertans (37%) and Conservatives (43%).

However, a majority say “even with COVID we must not back away from efforts to combat climate change” (26%) or “COVID makes me more convinced than ever that we can and should make changes now in how we live and work, that help fight climate change”. This last sentiment is led by women under 40 (39%) and has above average support from NDP, Liberal, Green and BQ voters.

When it comes to about a dozen different specific policy ideas for infrastructure, all of the items tested found more than 80% support or acceptance – opposition in no case exceeds 18%.

(Not all the items tested in terms of infrastructure improvements had to do with achieving environmental or climate goals; we included some items that were linked to the changed experience of living within the context of the COVID-19 pandemic.)

Here are the key findings:
• 95% are open to or supportive of the idea of improving broadband, transit and clean energy infrastructure to help attract companies to invest in Canada.

• Almost as many like the idea of “more space for walking and cycling without fear of vehicles”. This is an agenda item that is gathering momentum in many places in the world and 91% of Canadians would go along with or favour changes of this sort.

• 94% endorse or would go along with efforts to promote Canadian minerals and metals for use in clean technologies and Canadian forest products as low-carbon building and packaging solutions.

• The growing interest in electric vehicles is notable. 85% are open to the idea of using incentives to attract electric vehicle manufacturing to Canada, 88% to a cross-Canada network of fast-charging stations, and 91% are interested in the idea of Canada as the world leader in electric buses.

• When it comes to transit, a majority (53%) would favour and another 30% go along with the idea of making transit ridership free to help reduce traffic congestion and emissions.

• Underlining the fact that many Canadians have been using the Internet a lot more during the pandemic, fully 96% would go along with or favour investments to make broadband internet service ubiquitous. Support for this idea is roughly equal whether described as a way to attract investment and jobs to every part of Canada or a way to ensure equal opportunity for everyone in the country.

• Canadians are also almost unanimously open to ways of making our ports promote lower carbon shipping and promoting hydrogen as a cleaner fuel source for trucking and steel manufacturing.

In short, the results of this survey work underscore that Canadians are open to a broad range of ideas that can help position Canada to attract investment and succeed in an economy of the future that is more oriented towards cleaner economic activity. They are also very interested in ideas that can help strengthen community opportunity and quality of life.

QUOTES
“The pandemic could have made people feel that green infrastructure was not really a practical approach – but these results confirm that the instinct to move in this direction is strong. It’s clearly not just a way to improve the health of the planet, but people see these ideas as a good way to attract new business investment and to make communities more enjoyable and thriving places to live. ”

—Bruce Anderson, Chairman, Abacus Data

“Canadians clearly see that we have a once-in-a-generation opportunity to rebuild a better Canada. Our recovery measures must be resilient. Our future economy must be sustainable. Gone are the days of pitting climate against the economy. Canadians know where real opportunity lies, and we know – now more than ever – just how costly a global crisis can be.”
—Merran Smith, Executive Director, Clean Energy Canada

METHODOLOGY
The survey was conducted online with 1,800 Canadian adults from May 14th to 17th, 2020.

A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.31%, 19 times out of 20. The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.

Merran Smith and Bruce Anderson are available for interviews.

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

As the pandemic continues, more Canadians than ever are considering RVing this summer.

TORONTO – A national survey of 2,000 Canadian adults conducted for RVezy.com finds that more Canadians are considering going RVing this summer as concerns about COVID-19 change the kind of vacation people are looking for.

ALMOST HALF OF CANADIANS ARE PLANNING TO TAKE OR ARE THINKING ABOUT TAKING A SUMMER VACATION THIS YEAR.

Despite the pandemic, almost half of Canadians are planning to or are still open to taking a summer vacation this year. 17% of Canadians are planning to take a summer vacation this year, while another 27% say they are still thinking about it. The remaining 56% say they are not planning to take a summer vacation.

Canadians under 44 are more likely to be planning or thinking about taking a summer vacation (49%) than older Canadians (40%). Those in BC (52%) and Alberta (54%) are more likely to be planning or thinking about taking a summer vacation than those in Ontario (43%) or Quebec (36%).

When asked why they are not planning a summer vacation this year:
• 62% cite not wanting to venture too far from home because of the pandemic as a major reason.
• 55% cite not being able to take the kind of vacation they like, so they are waiting until they can again.
• 32% cite not being able to afford a summer vacation this year.

CAMPING IN A RV, TRAILER, OR TENT IS CONSIDERED ONE OF THE LEAST RISKY ACTIVITIES TO DO THIS SUMMER.

The survey asked respondents to assess how risky or not different types of activities, attractions, and accommodations are as a summer vacation this year, given the pandemic.

Here is what the survey found:

• 81% felt flying on an airplane for summer vacation is somewhat risky or too risky (56% thought it is too risky).
• 80% felt going to a music festival or outdoor concert is risky, including 55% who thought it is too risky.
• 76% felt going to an amusement park or waterpark is risky, including 49% who thought it is too risky.
• 68% felt staying at a resort as part of a summer vacation is risky, including 36% who thought it is too risky.
• 61% felt staying in a hotel or motel as part of a summer vacation is risky, including 29% who thought it is too risky.

In contrast, far fewer felt going camping in a tent or RV/trailer was risky (35%), while 65% described it as not or only a little risky.

Similarly, risk perception of renting an RV, motorhome, or trailer was much lower as well.

Among those we classify as “RV Curious” Canadians (those who are now more inclined to consider RVing for their vacation), 63% felt there was little to no risk involved in renting an RV, motorhome, or trailer. This group was much more likely to consider staying at a hotel or motel, staying at resort, or flying on a plane as too risky this summer.

GIVEN ALL THIS, MORE CANADIANS THAN EVER ARE CONSIDERING GOING RVING THIS SUMMER.

Many Canadians already enjoy RVing. 10% say they were an “RVer” before the pandemic and still are representing about 3 million Canadians. In our survey, 8% or 2.4 million Canadian adults report owning an RV.

RVers are typically older and more likely to live in rural parts of Canada. They are also more highly concentrated in Western Canada (53% live west of Ontario).

But as fears about COVID-19 linger, the number of “RV Curious” Canadians has grown substantially

• 1 in 3 Canadians (9.9 million) say they “never before thought RVing was right for them, but are now open to it.”
• Another 1 in 5 (5.1 million) say they had considered RVing before and are even more open to it now.

These new RV curious Canadians are younger, more urban, and more likely to live in Ontario than those already engaged in RVing.

CANADIANS BELIEVE RVING IS SAFE, FAMILY-FRIENDLY, AND ALLOWS THEM TO EXPLORE DIFFERENT PARTS OF CANADA.

When asked whether several statements describe RVing as part of a summer vacation well or not:

• 85% believe RVing is family-friendly.
• 82% believe RVing allows them to get away and explore different parts of the country.
• 80% believe RVing allows them to get away and find peace and quiet.
• 77% believe RVing is convenient.
• 61% believe RVing is affordable.

And most important, given the need to distance themselves from others, 78% believe RVing “allows me to distance from other people safely”.

RENTING AN RV MAY BE NEW TO MANY, BUT RVEZY.COM’S SERVICE OFFERING MAKES MANY MORE INCLINED TO RENT AN RV THIS SUMMER.

RVezy is the largest and safest RV rental marketplace in Canada. As part of the survey, we showed respondents several features and services offered by the company to help make renting an RV easier.

When RV Curious Canadians are told about several of these features:

• 83% say they are more likely to rent an RV this summer if they could choose different types of RVs in terms of size, sleeping arrangement, and whether it is a trailer or motorhome.
• 82% say they are more likely to rent an RV this summer if renting an RV through a platform like RVezy will save them up to 40% of the cost of renting through a fleet.
• 81% say they are more likely to rent an RV this summer if the RV could be delivered and set up at the destination, so people don’t have to hitch the trailer to a vehicle.
• 81% say they are more likely to rent an RV this summer if they can see reviews from people who rented the RV before.
• 74% say they are more likely to rent an RV this summer if it comes fully stocked with bedding, games, and camping equipment, so they don’t have to bring any of that with them.

UPSHOT
Summer 2020 may well become the summer of the RV.

As concerns about COVID-19 continue to linger and Canadians look for summer vacation plans that allow them to distance themselves safely while still enabling them to get away, renting an RV is now an option to many who would have never considered it before.

RVezy.com offers RV Curious Canadians precisely what they are looking for: a convenient, safe, and affordable platform to find the perfect RV to take around Canada this summer.

METHODOLOGY
Our survey was conducted online with 2,000 Canadians aged 18 and over from May 19 to 23, 2020. A random sample of panellists was invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.1%, 19 times out of 20. The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

Doug Ford’s image goes from very bad to impressive in less than three months.

Our team has been tracking Canadian perceptions and attitudes around the pandemic for more than two months. Last week we released new data on how the pandemic was impacting Canadian politics. Today, we turn our attention to Ontario politics.

In our most recent survey completed last weekend, we interviewed 597 Ontarians and asked them several questions about their views on the provincial government’s performance, on political leaders, and their vote intentions if an election was held at the time of the survey.


 

Here’s a snapshot of what we found:

FINDING #1: 60% of Ontarians approve of the job performance of the Ontario provincial government. 15% disapprove.

FINDING #2: Ontarians rate the government’s performance in most areas positively. But its performance responding to the pandemic, how it has communicated with people, and its handling of the economy get the most positive reviews.

FINDING #3: Premier Ford’s personal image has improved substantially over the past two months. Today, 46% have a positive view compared with 25% negative.

From the end of 2018, throughout 2019, and into early 2020, most Ontarians had a negative impression of Doug Ford with only about 1 in 5 having a positive impression. Since early March, the Premier’s positive ratings have doubled, from 23% to 46% while his negatives have dropped 36-points, from 61% to 25%.

FINDING #4: NDP leader Andrea Horwath has a net positive image while new Liberal leader Steven Del Duca is largely unknown.

FINDING #5: Prime Minister Justin Trudeau’s personal image is also quite positive in Ontario while Andrew Scheer is viewed negatively by twice as many Ontarians than view him positively.

FINDING #6: The Ontario government’s response to the pandemic is the greatest driver in the government’s overall approval rating.

When we run a regression analysis of the specific policy areas against the Ontario government’s overall approval rating, we find that one’s assessment of the provincial government’s response to the pandemic explains most of the variation in one’s impression of the provincial government’s performance.

In other words, at this moment, Ontarians are rating the government’s overall performance and their views of the Premier through the lens of the pandemic. Its performance in other areas, like education, the economy, climate change, or health care are not major approval drivers.

FINDING #7: Compared with December 2019, the number of accessible voters for the Ontario PC party has increased substantially. Today, 37% say they will definitely or probably vote PC in the next election while another 22% say they would consider voting PC.

Those saying they definitely won’t be voting PC in the next election is down 21-points since December, from 48% to 27%.

FINDING #8: Despite the generally favourable impression of both the provincial government and Premier Ford, the Ontario Liberals and PCs are statistically tied in vote intentions.

If an election were held at the time of this survey, the Del Duca led Liberals would get 38% followed by 36% for Ford’s PCs and 19% for Andrea Horwath’s NDP. Since May 2019, the Liberal vote share is up 11, the PCs are up 7, while the NDP is down 12. The Green vote share is also down by 6 points since last May.

The Liberals lead by a wide margin in Metro Toronto and are tied with the PCs in the Greater Toronto region, and Eastern Ontario. The PCs lead in Southwestern Ontario.

The PCs have an 18-point lead among those aged 60 and over and a 5-point lead among those aged 45 to 59. Among those aged 18 to 44, the Liberals lead the PCs by 20-points, with the PCs and NDP tied for second at around a quarter of the vote. The Liberals lead by 12 over the PCs among women while the PCs have an 8-point lead over the Liberals among men.

UPSHOT

In only two months, Doug Ford’s favourability rating increased by over 20 percentage points. 60% approve of the job performance of his government thanks to an overwhelmingly positive assessment of his government’s response to the pandemic (74% approve). In a matter of months, Ontarians went from really disliking their premier (61% negative) to almost half (46%) feeling quite good about him.

But several factors suggest this lift in his image could change quickly.

First, although evaluations of his government’s performance are generally positive in almost every area we tested, our advanced analysis indicates that Ontarians are evaluating the Premier and his government through a pandemic lens. It is by far the most important driver in predicting whether someone has a positive or negative view of the government or the premier.

Second, despite the government’s 60% approval rating, only 36% of decided respondents would actually vote PC if an election was held at the time of the survey. That suggests that the Premier and the PCs will need to do more than satisfy Ontarians on their handling of the pandemic. Premier Ford will need to also demonstrate that he is not the same guy that 60%+ of Ontarians had a negative view of in early March.

With a new Liberal leader who is largely undefined and unknown and a wilting NDP, the PCs are in a much better position to be re-elected than they were only a few months ago.

Today, 58% of Ontarians would consider voting PC, an increase of 19-percentage points since December 2019.

If nothing else, the pandemic and Premier Ford’s performance to date has caused many Ontarians to re-evaluate him and open their minds to voting for him in the future. And that’s a big change over a short period of time.

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

METHODOLOGY

Our survey was conducted online with 597 Ontarians aged 18 and over from May 19 to 22, 2020. A random sample of panellists was invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 4.1%, 19 times out of 20. The data were weighted according to census data to ensure that the sample matched Ontario’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.

Canadians want a recovery that is ambitious, fair, and makes the country more self-sufficient.

For video interviews by Skype or Zoom or audio interviews, please contact David at 613-884-4730 or david@abacusdata.ca

In early May, the Broadbent Institute commissioned Abacus Data to conduct a national public opinion survey to explore the kind of recovery Canadians want after the COVID-19 pandemic.

The survey found:

FINDING 1:
By a 2 to 1 margin (64% to 36%), Canadians want governments to spend whatever is required to rebuild and stimulate the economy, even if it means running large deficits for the foreseeable future, rather than reduce spending and get the budget deficit in control, even if it means a slower recovery.

FINDING 2:
Many Canadians believe that critical parts of Canada’s social safety net require improvements, especially the long-term care system.

FINDING 3:
Most Canadians say that it is essential to them that the economic recovery helps to make Canada more self-sufficient, is fair and ensures those with the most contribute the most, that it includes investments in the health care system and young Canadians, and that it helps transition to a low-carbon economy.

FINDING 4:
77% support governments providing financial assistance and debt relief to municipalities to help with budget shortfalls.

FINDING 5:
3 in 4 Canadians (75%) support implementing a wealth tax of 1% to 2% of the value of assets of Canada’s wealthiest people to help pay for the recovery.

FINDING 6:
8 in 10 Canadians (81%) believe that companies receiving government assistant should be required not to use foreign tax havens, and not use the money for excessive salaries, share buybacks, or increasing dividends, rather than allowing companies to decide how best to run their businesses.

Here are more detailed findings from the survey:

CANADIANS, BY A 2 TO 1 MARGIN, WANT GOVERNMENTS TO SPEND WHATEVER IS NECESSARY RATHER THAN CONTROL THE DEFICIT

Almost two in three Canadians feel it is vital that governments spend whatever is necessary to rebuild and stimulate the economy, even if it means running large deficits for the foreseeable future. One in three (36%) believe that when the worst of the pandemic is over, governments should reduce spending, if it means a slower recovery.

Clear majorities in all parts of the country, among men and women, and across all age groups prioritize spending to rebuild rather than deficit controls. About 3 in 4 of those who voted Liberal, NDP, and Green in 2019 feel that spending should be the priority, as do 46% of Conservative voters.

CANADIANS THINK THE LONG-TERM, HEALTH SYSTEM, AND EMPLOYMENT STRUCTURE NEEDS A LOT OF IMPROVEMENT.

Almost all Canadians believe that the long-term system for ageing Canadians requires either a lot of improvement or some improvement. A large majority also believes that improvement is needed for the public health system, for the availability of paid sick days and livable wages for all workers, and income support and employment insurance that everyone can access.

Demand to see the long-term care system improved a lot is high across the country, 9-points higher among women (64% women vs. 55% women) and increases among older Canadians, although 80% of younger Canadians feel the system needs a lot of some improvement. Improving the long-term care system also crosses political groups as clear majorities of Liberal, Conservative, and NDP voters think it needs a lot of improvement.

When it comes to income support and employment insurance changes, 71% believe the system needs a lot or some improvement. This view is higher among lower-income Canadians and those who are currently unemployed or laid off.

72% of Liberal, 63% of Conservative, and 78% of NDP voters think the income support and employment insurance system needs improvement to ensure everyone can access the program.

Most Canadians also think improvements are needed to the availability of paid sick days and livable wages for all workers. This is especially true among women and younger Canadians who are more likely to think the system needs a lot or some improvement.

Liberal, NDP, and Green voters are more likely to think the system needs improvement than Conservatives, although a majority in every voter group thinks it needs at least some improvement.

CANADIANS WANT AN ECONOMIC RECOVERY THAT IS FAIR, MAKES THE COUNTRY MORE SELF-SUFFICIENT, AND INVESTS IN THE PUBLIC HEALTH CARE SYSTEM.

Respondents were shown a list of criteria that governments could follow in developing policies around the economic recovery and asked how important, if at all, the requirements were to them.

Overall, Canadians said it was extremely or very important to them that the economic recovery:

• Builds Canadians ability to produce key products like food and medical supplies here instead of relying on global markets (79% extremely or very important).
• Invests in strengthening the health system, including universal public pharmacare (72% extremely or very important).
• It doesn’t let richer Canadians off the hook for contributing their fair share (71% extremely or very important).
• It helps people who need it the most (71% extremely or very important).
• Focuses on helping people and prevents corporations from using funds for excessive executive pay, stock buy-backs, or increased dividends (70% extremely or very important).
• Ensures younger Canadians are not permanently set back because of the economic crisis (64% extremely or very important).
• Invests to help Canada transition to a clean, low-carbon economy (53% extremely or very important).

3 IN 4 CANADIANS SUPPORT A WEALTH TAX ON CANADA’S WEALTHIEST PEOPLE TO HELP PAY FOR THE RECOVERY.

Three-quarters of Canadians (75%) either strongly support (44%) or support (31%) implementing a wealth tax of 1% to 2% on the assets of Canada’s wealthiest people.

Opposition is limited at 13%.

Support for a wealth tax is consistent across the country, from 90% in BC, 75% in Alberta, and 86% in Ontario to 74% in Quebec and Atlantic Canada. Support for a wealth tax is also highest among Canadians aged 60 and over (83%).

Politically, a wealth tax finds broad support among Liberal, NDP, and Green Party supporters but also among Conservative voters. 69% of Conservative Party voters in 2019 either strongly support (37%) or support (32%) a wealth tax of 1% to 2% on Canada’s wealthiest people.

77% SUPPORT GOVERNMENTS PROVIDING FINANCIAL ASSISTANCE AND DEBT RELIEF TO MUNICIPALITIES TO HELP WITH BUDGET SHORTFALLS.

There is also broad support for governments providing financial assistance and debt relief to municipalities. 77% support it while 8% are opposed. Views are consistent across the country and demographic groups.

8 IN 10 CANADIANS WANT GOVERNMENT TO ENSURE PUBLIC FUNDS TO ASSIST CORPORATIONS ARE NOT USED TO ENRICH EXECUTIVES OR EXISTING SHAREHOLDERS.

Canadians overwhelmingly want governments to put controls on how corporations that receive government assistance during the economic recovery. 81% believe that companies that receive government assistance should not be allowed to use foreign tax havens, and not use the funds for excessive executive salaries, share buybacks, or increased dividends.

In contrast, 19% believe that companies should be free to decide how to run their businesses and the government should not intervene, even if the corporation needs government assistance to stay in business during and after the pandemic.

Support for government rules on corporate behaviour with public funds is widespread. At least 81% of Liberal, Conservative, NDP, and Green voters side with government restrictions on corporate behaviour.

UPSHOT

The COVID-19 pandemic has caused widespread anxiety and concern for Canadians across the country. As they look ahead to the economic recovery, most are looking for a bold and ambitious recovery.

Canadians want a recovery that is fair and ensures the richest among them contribute and pay their share. A recovery that helps make Canada more self-sufficient and strengthens the public health care system. They want a recovery that ensures that corporations use public funds to support workers and not enrich executives or shareholders.

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

METHODOLOGY

Our survey was conducted online with 2,280 Canadians aged 18 and over from May 1 to 6, 2020. A random sample of panellists was invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.1%, 19 times out of 20. The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.