O Canada: Canadians, our public institutions, and the pandemic

A new poll finds Canadians are satisfied with Canada’s public institutions’ response to the COVID-19 pandemic.

At the beginning of May, Abacus Data conducted a national public opinion survey commissioned by the Rideau Hall Foundation. This survey was a follow-up to research that was conducted in February just a few weeks before the COVID-19 outbreak and was intended to understand how the initial pandemic response has changed public impressions of Canadian public institutions.

Here is what we found:

FOR MOST CANADIANS, PUBLIC INSTITUTIONS = GOVERNMENT.

There are many public institutions in Canada, serving Canadians in many different ways, but when asked what comes to mind when they think “public institution” most said government.

We asked Canadians in an open-ended question what comes to mind when they think of the phrase public institutions. Top answers were:

• Something run by government/government offices (30%)
• Schools/education (23%)
• Hospital/Healthcare (17%)

This framing is important to understand when assessing the other findings. When Canadians are evaluating their public institutions, this is their frame of reference.

AFTER CANADA’S INITIAL RESPONSE TO THE PANDEMIC, PERCEPTIONS OF ‘CANADA’, ESPECIALLY AMONG YOUNG CANADIANS WERE MORE POSITIVE.

Since the pandemic started there has been a significant increase in the number of Canadians who say our country is headed in the right direction. In our survey:

• 55% of Canadians say the country is headed in the right direction, a 9-point increase from February.
• Among different age groups:
o 64% of those 18-29 say the country is headed in the right direction.
o 59% of those 30-44 say the country is headed in the right direction.
o And 50% of those over 45 say the country is headed in the right direction.

This shift is significant and may seem counter-intuitive given the disruption, anxiety, and economic harm the pandemic has caused. Yet despite the uncertainty, and these concerns, Canadians have become increasingly optimistic about our country and its foundation of public institutions that serve Canadians.

So why, despite all that’s happened, are Canadians more optimistic about the direction of the country?

A STRONG INITIAL RESPONSE TO THE PANDEMIC.

One possible answer is the performance of the public institutions that responded and served Canadians during the pandemic.

• 86% say Canada’s public institutions have responded very well/well/as well as can be expected to the COVID-19 pandemic so far.
• 36% say they are more confident in Canada’s institutions because of the pandemic. 41% are just as confident as they were before.

Another reason for the increased confidence is the prominence these institutions played in Canadians’ lives. For the past 14 weeks, these institutions, from our health system to our political institutions, to our financial system were under duress. And for the most part, Canadians feel they not only responded well to this pressure but reassured them about their effectiveness and resiliency.

For example:
• 74% say they are paying more attention to the healthcare system while 58% are paying more attention to news organizations as a result of the pandemic.
• Half (53%) say they are paying more attention to their provincial legislatures, and 43% say the same about their municipal government.
• 42% of Canadians are watching the federal public service more closely, who reacted quickly to establish a number of emergency programs.

Despite being in the spotlight, which doesn’t always produce positive evaluations, most Canadians have a positive view of public institutions’ initial response to the pandemic. While some remain consistent in their impression, one-third of Canadians say the response to the pandemic has left them more confident about Canada’s institutions. Over 80% of Canadians think our institutions responded well. Only 14% say the response from Canada’s institutions has been poor.

Our survey also finds that more Canadians are associating positive attributes with our public institutions. 79% say our institutions are relevant (an increase of 7-points since February), 69% believe they unite Canadians (an increase of 10-points since February), and 75% describe them as accessible (up 6-points since February).

HAVING POSITIVE IMPRESSIONS OF THE COUNTRY OVERALL MEANS HAVING POSITIVE IMPRESSIONS OF OUR PUBLIC INSTITUTIONS.

Canadians who feel the country is headed in the right direction are even more optimistic and confident in Canada’s public institutions.

When we look at only those who said the country is headed in the right direction, these Canadians are more satisfied with our institution’s response to the COVID-19 pandemic and more confident in our institutions as a result.

The pandemic has created an opportunity for Canadians to interact with, and reflect on institutions in a way they may never have done before. And as a result, the pandemic has allowed us to recognize the importance of having strong institutions, built on solid foundations that are able to respond to the crisis or just keep our country running smoothly.

THE PANDEMIC HAS ‘RE-ENGAGED’ MORE CANADIANS.

Aside from more positive impressions of Canada and our institutions, and increased interest in certain institutions, overall public engagement has increased significantly. One measure we often track is ‘engaged Canadians’, or those who are paying attention to news, politics and current events. Between the end of February and the beginning of May, the number of ‘engaged Canadians’ increased a substantial 27 percentage points.

While this level of engagement may not persist, the pandemic has clearly forced Canadians to become more engaged in their country, follow current affairs, and closely monitor what is happening around them. This may be a positive legacy of the pandemic.

ENGAGEMENT IS STILL LOWEST AMONG YOUNG CANADIANS.

Although engagement has increased at least 25 percentage points for each age group, younger Canadians continue to be the least engaged, even during the pandemic. Those aged 18 to 29 are 30-points less likely to be engaged than those aged 60 and over.

The COVID-19 pandemic has brought challenges for Canadians of all ages, though the impacts on young Canadians seem to be particularly tough. The unemployment rate is bleakest for this age group, and among students, summer job prospects have been severely affected. Given these impacts, it is noteworthy and disheartening, that young Canadians continue to be the least engaged.

Also, while young Canadians have the most positive impressions of our country overall, they are also the least confident in Canada’s public institutions as a result of the pandemic.

This suggests younger Canadians are not making the connection between the ‘Canada’ they see and the public institutions that make Canada what it is.

WHERE TO FROM HERE?

A lot has happened since the beginning of the pandemic. The institutions involved in the COVID-19 response are shifting towards recovery, and other institutions, entirely separate from COVID-19, are now part of our news cycle. There is a lot to take in, and while Canadians are paying attention now it is time to engage to ensure that our public institutions are even more accessible and reflective of the population.

TIME TO ACT ON ENGAGEMENT, ESPECIALLY FOR YOUNG CANADIANS.

One way to ensure our Canadian public institutions stay relevant, and serve Canadians is to engage with them. Engaging with and participating within our public institutions can help to ensure the public institutions are looking out for our interests. Engagement also allows us to hold our public institutions accountable and ensure that they are continually serving the needs of all Canadians.

This is especially true for young Canadians. Young Canadians seem to feel the most pride for our country, but they are least likely to make the connection between the Canada they see, and the institutions that are our foundation.

Becoming more engaged with our institutions is a great way to learn more about how they work together and serve Canadians. Engaging with institutions means being part of the ‘Canada’ we are proud of, or sparking change within these institutions so they can become the foundation of Canada we want them to be.

METHODOLOGY

The survey was conducted online with 1,500 Canadian adults, from May 4 to 6, 2020. A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.5%, 19 times out of 20.

The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

Canadian PoliticsCOVID-19MediaPolls

Liberals up by 11 as Conservatives stuck below 30%

If an election were held at the time of the survey, the Liberals would win 40%, the Conservatives 29% and followed by the NDP at 16%, the Greens at 6%, and the BQ at 7%. Just prior to the pandemic, the Liberals and Conservatives were within a point of each other.

The Conservatives have a 32-point lead over the Liberals, in Alberta, an 18-point lead in Saskatchewan and a 5-point lead in Manitoba.

The Liberals have a 9-point lead over the NDP in BC, a 13-point lead in Ontario, and a 16-point advantage over the BQ in Quebec, and a 20-point lead in Atlantic Canada.

While the NDP have seen some gains in support in BC, they have dropped to just 8% in Quebec.

The Liberals lead every age group, and among both men and women. They have a 25-point lead among immigrants and a 21-point lead among racialized Canadians.

The Liberals also lead across all education groups. They have a 11-point lead among those with High School or less, 6-points among those who attained a college degree, and 15-points among those with a university education.

ACCESSIBLE VOTER POOLS: 55% WOULD CONSIDER VOTING LIBERAL; 46% NDP, 43% CONSERVATIVE.

Today, 55% of Canadians would consider voting Liberal, the highest we have recorded since November 2018. The Liberals have sizeable potential voter pools in BC (62%), Ontario (59%), Quebec (52%), and Atlantic Canada (67%). 4 in 10 Albertans say they are open to voting Liberal as do half of those living in Saskatchewan and Manitoba.

The Conservative Party’s voter pool, at 43%, is the lowest it has been since soon after the 2015 election. Going into the 2019 federal election, 48% said they would consider voting Conservative. Since the election, the party’s accessible voter pool has decreased.

Potential Conservative voters are more likely to live in the Prairies. 42% of Ontarians, 46% of British Columbians, and only 26% of Quebecers would consider voting Conservative. Men are more likely than women to consider voting for the Conservatives while those aged 18 to 30 are the least likely age group to be open to voting Conservative.

The NDP’s voter pool, at 46% today, has remained relatively consistent hovering between 44% and 48% for most of 2019 and 2020. The party’s voter pool is largest in BC (56%) and Atlantic Canada (56%), with about half in Ontario open to voting NDP. Only 34% of Quebecers say they would even consider voting NDP today.

Women are more likely than men to be open to the NDP as are younger Canadians. While almost six in ten 18 to 30 year olds are open to voting NDP, only about 4 in 10 among those aged 45 and over would consider voting for the New Democrats.

TRUDEAU & SINGH MORE POPULAR THAN SCHEER, MACKAY, AND O’TOOLE.

Feelings towards Mr. Trudeau are 47% positive, and his negatives are 31% unchanged over the past few waves of research. He has a positive net score everywhere except for in Saskatchewan and Alberta.

Conservative Leader Andrew Scheer has 19% positive opinion and 45% negative, a slight improvement since May. In Alberta, where the Conservatives swept every seat, Mr. Scheer’s positives are 28% and his negatives 37%. Mr. Scheer has net negatives among immigrants and racialized Canadians but his numbers are worse among people born here and non-racialized people. His biggest weaknesses are -31 in Quebec and -33 among those with university education.

Ratings for NDP leader Jagmeet Singh are 36% positive (the highest since soon after the 2019 election) and his negatives are at 23%. His positives are up 5-points since mid-May while his negatives are up 3-points.

For Peter MacKay, 20% of Canadians report a positive view, 24% negative. Among 2019 Conservative voters, 42% like Mr. MacKay and 10% dislike him.

For Erin O’Toole, 15% report positive, and 21% negative views. Among 2019 Conservative voters, Mr. O’Toole is liked by 36% and disliked by7%. This represents a narrowing of the gap between these two front runners since our previous poll.

UPSHOT

According to Bruce Anderson: “Politics in Canada is in a state of suspended animation. There’s no telling how the next six months will evolve in terms of the pandemic and the economy – but for now, people are satisfied with the response of the Liberals.

Opposition party criticisms are not finding much traction – whether about the House sitting, action on gun control, deficit spending – voters have narrowed their priorities and are hoping for the best, and hoping to avoid the worst. Racial inequality is also prominent today. And for many, the climate change issue has not receded, it is an abiding and urgent priority.

This context naturally favours an activist agenda focused on health protection and steadying the economy, as well as efforts to combat racism and climate change. It is as such a poor backdrop for a Conservative leadership race, at least one in which half the candidates want to focus on social conservatism, and none of the candidates appear willing to make much of an effort to talk about battling climate change and systemic racism.”

According to David Coletto: “Thirteen weeks into the pandemic and the political landscape looks quite different than when it all started. The Liberals have a solid lead nationally, built on broad approval of the government’s performance and goodwill towards the Prime Minister. About half the country has positive views of the Prime Minister, steady over the past two months.

In contrast, the Conservative Party finds itself in far worse condition today than at any point in the past 5 years. Only 43% of Canadians would consider voting Conservative, three points lower than the NDP. The party trails the Liberals by 11-points nationally, 13-points in Ontario, 31-points in Quebec, and 10-points in Quebec.

More troubling, the party is a distant third among those under 30 and trails the Liberals among 30 to 44-year-olds. Even among those over 60, a demographic the Conservatives can typically count on, they trail the Liberals by three.

Andrew Scheer is widely disliked, even in the Conservative stronghold of Alberta. Back in December 2019, we explored the Conservative Party’s brand. It seems little has changed in how Canadians perceive the party and its prospects since then.

NDP support has held steady throughout the pandemic hovering between 15% and 19%. It has pockets of support in BC and some parts of Ontario, but lacks any regional foothold to grow from. Although it does relatively well among younger Canadians, the party barely registers above 10% among those 45 and over.

Although Jagmeet Singh has a net positive image and 46% would consider voting NDP, a level consistent with most of 2019 and 2020, the party is struggling to differentiate itself while the Liberals hold the centre-left of the political spectrum.”

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

METHODOLOGY

The survey was conducted with 2,979 Canadian residents from June 12 to 21, 2020. A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 1.8%, 19 times out of 20.

The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.

Canadian PoliticsCOVID-19MediaPolls

Poll: A full recovery has to include those living in poverty and unstable condition

A new poll finds Canadians recognize the risk those in refugee camps face over COVID-19 and the need to stop the spread of the virus everywhere before a full recovery can begin.

In mid-May, Abacus Data conducted a national public opinion survey commissioned by World Vision, a global relief, development, and advocacy organization. The study explored how Canadians are feeling about the pandemic through a global lens with a focus on those living in refugee and displaced persons camps. Read World Vision’s press release here.

Here is what we found:

GLOBAL IMPACTS OF THE PANDEMIC ARE ON THE MINDS OF CANADIANS.

Most Canadians have considered the impact of the pandemic on those living in poorer countries around the world.

• 85% have thought of the pandemic impacts on those living in poor countries around the world. This includes 26% who have thought about this a great deal.
• 78% have thought about the pandemic causing greater inequality in our society. This includes 20% who have thought about this a great deal.

As Canadians have had time to process the impacts of the pandemic, many are thinking about what this means for their lives at home, but also about what it means for others around the world.

Concern about infectious disease spread around the world has increased 13-points since January 2020, when we asked the same question in another survey.

And two thirds (63%) of Canadians have been following news about COVID-19 in poorer countries, at least a little. This includes 30% who have been following these stories very or pretty closely.

NEARLY ALL CANADIANS RECOGNIZE THE MUCH HIGHER RISK OF COVID-19 FACED BY THOSE LIVING IN POVERTY/UNSTABLE LIVING CONDITIONS.

A large majority of Canadians say the impacts of COVID-19 and coronavirus have much bigger consequences for those who do not have a stable home with access to healthcare.

Compared to the impact on Canadians, Canadians think the impacts of COVID-19 and coronavirus will be worse (much worse/worse) for:

• Those living in high-density communities in poor countries where lots of people live close together 73%
• Those living in communities in poor countries with limiter healthcare facilities and professionals: 73%
• Those living in war-torn regions where millions have been forced to leave their homes: 70%
• Children living in refugee or displaced persons camps: 71%
• The world’s most vulnerable populations: 71%
• Those living in refugee or displaced persons camps: 70%
• Those living in areas with high levels of poverty: 71%

The pandemic has been disrupted so many lives in Canada and many continue to worry about its impact at home. 79% describe the pandemic as a crisis unlike anything we have faced before or a very serious problem.

But most are also recognize that the impact of COVID-19 at home will be nowhere near as bad as it can be for those living in poverty and unstable living conditions around the world, including in refugee or displaced persons camps.

70% say the impact of COVID-19 on those in refugee or displaced persons camps will be much worse/worse than the impacts felt by Canadians overall.

MOST RECOGNIZE THE HEIGHTENED RISK FOR THOSE IN REFUGEE/DISPLACED PERSONS CAMPS IS A RESULT OF MORE THAN ONE FACTOR.

Density is a big reason for the heightened risk. Two in three Canadians say the higher density in these camps makes it much risker for those living in there, as COVID-19 can more easily spread and easily spread to a larger number of people.

Altogether, 90% of Canadians say density makes the risk of COVID-19 higher for persons living in these camps. Density also poses challenges to physical distancing. 89% also recognize the challenges of practicing physical distancing in refugee/displaced persons camps.

Another risk factor for those in refugee/displaced persons camp is access to healthcare services. 88% of Canadians say a lack of appropriate healthcare facilities makes these living conditions riskier (including 60% who say this factor makes it ‘much riskier’).

AS MUCH AS THEY ARE CONCERNED ABOUT THE CONSEQUENCES FOR THOSE LIVING IN THESE CAMPS, CANADIANS ALSO SEE THE SPREAD OF COVID-19 IN REFUGEE/DISPLACED PERSONS CAMPS HAVING A DIRECT IMPACT ON THEIR OWN LIFE BACK IN CANADA.

Canadians understand the implications of COVID-19 spreading within these camps, and they also see the potential for a wider impact on more than just those living in these camps.

A majority of Canadians agree with the notion that a major outbreak in refugee camps has the ability to spread back to Canada. 71% feel this could be a possibility, including 20% who say an outbreak in refugee camps would certainly spread back to Canada.

Nearly all feel that with our world being so interconnected, a return to normal cannot be possible until the spread of the disease is under control across the globe.

88% felt an outbreak in an entirely different part of the world could have a real impact on Canadians. 82% say that “before a vaccine is found, unless COVID-19 is controlled in all parts of the world, we won’t really be ale to return to normal life here”. And 80% agree that even if the curve is flattened in Canada, we can’t go back to normal if cases continue to spike in other parts of the world.

Until actions are taken to lessen the spread in other regions of the world, Canadians will likely be hesitant about a complete ‘return to normal’. A full COVID-19 recovery in Canada, means a COVD-19 recovery worldwide.

UPSHOT

Four months into the COVID-19 pandemic, many Canadians are engaged, considering the implications for not only their own lives, but those in other parts of the world. Our research shows that Canadians have moved through phases of initial concern and uncertainty, to a more forward-thinking mindset about how we move forward and emerge from this pandemic. This includes how we prevent another large-scale outbreak from happening again.

A second wave has been top-of -mind for Canadians as we continue through this COVID phase. In the latest wave of our COVID-19 tracking study 95% of Canadians expressed some level of concern regarding a second wave.

Concerns for a second wave are legitimate. Canada (for the most part) has seen enough of a reduction in cases that we can begin to re-open. But this is not the case worldwide. The case-trend line continues to move upward in other areas of the world, notably in South-East Asia and Africa.

Even if cases are under control in Canada, a resurgence of cases in Canada is entirely possible, because of an outbreak elsewhere.

88% say that our world is so interconnected that an outbreak in another part of the world could impact Canadians again.

One lesson from the pandemic that Canadians clearly understand is how interconnected our world really is. What happens on the other side of the globe and easily impact life here.

To prevent a second wave, the case count will need to be reduced worldwide. And a majority of Canadians feel that an outbreak anywhere could have consequences for Canadians, including a refugee/displaced persons camp.

71% say that an outbreak in a refugee camp, on the other side of the world, could have a direct impact on the case count in Canada.

This includes 20% who say an outbreak in refugee camps would certainly spread back to Canada. The consequences of an outbreak in these places will need to be part of a recovery plan that mitigates the risk of a second wave here in Canada.

While Canada may be able to continue to decrease cases and control for a second wave inside our borders, not everyone worldwide will have the same opportunities. With limited access to space, healthcare services and resources for proper hygiene, 70% say the risk of contracting COVID-19 in a refugee/displaced persons camp is higher than the risk of contracting COVID-19 in Canada. Under these conditions, an outbreak in these areas is likely to result in more cases, than an outbreak in Canada. And should this outbreak occur, it could pose a real challenge for Canadians.

Controlling the risks for a second wave means lessening the risk of a second wave, or continuation of the first wave, everywhere, not just here at home.

Canadians recognize the risk of those living in refugee or displaced person’s camps. They are thinking about it and engaged. They know our world is small and interconnected. For the recovery to work, it has to be global, not just focused on our domestic needs.

FIND OUT MORE

World Vision’s Press Release on the Survey
A new poll released by World Vision reveals that Canadians recognize that life won’t return to normal unless the pandemic is stopped everywhere. As the virus continues to spread, the findings also revealed that Canadians are very aware of the COVID-19 risk to those living in crowded conditions like refugee camps, and most are concerned about the resulting potential of a second wave of the virus.

COVID-19 Aftershocks: A Perfect Storm
This report looks at one those impacts of COVID-19 on girls and boys. Violence. We predict a major spike in the cases of children experiencing physical, emotional and sexual violence, both now and in the months and years to come. Whether they are forced to stay at home, or, in time, are sent to work or pushed into early marriage, boys and girls face a bleak future – unless governments, UN agencies, donors, NGOs, and the private sector do everything thing they can now to protect them.

COVID-19 Aftershocks: Secondary impacts threaten more children’s lives than disease itself
As many as 30 million children are at risk of disease and death because of the secondary impacts of the COVID-19 pandemic. World Vision’s Aftershocks report considers what would happen if the devastating secondary impacts of the 2015-2016 Ebola outbreak on children were replicated in the 24 most fragile countries covered by the UN’s COVID-19 humanitarian appeal.

METHODOLOGY

Our survey was conducted with 2,087 Canadian adults between the dates of May 14 to 19, 2020. A random sample of panellists was invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.12, 19 times out of 20.

The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

COVID-19MediaPolls

Most Americans believe Donald Trump will try to hold onto power if he loses the election

With less than 150 days until Americans choose a President for the next four years, Abacus Data (one of Canada’s most accurate pollsters in the 2019 Canadian federal election) surveyed 1,500 Americans on their feelings about the choice coming up, and also about Canada-US relations.

This is the second in a series of releases this week.

ONLY 42% BELIEVE TRUMP WILL LEAVE PEACEFULLY IF HE LOSES

Most Americans (58%) believe Donald Trump will try to find ways to overturn or ignore the election to stay in office if he loses the vote this fall. This is the majority view in every region of the country, from the Northeast to the Southwest.

Majorities of Hispanic (68%), Black (77%) and White voters (53%) believe Trump would try to hang on. Majorities of Democrats (79%) and Independents (64%) feel this way. A majority of Republicans (73%) say Trump would leave peacefully, but one in four do not believe that.

TRUMP SUPPORTERS BELIEVE A LOSS WOULD MEAN ELECTION WAS RIGGED

Just over half (54%) of Republican voters polled believe that if Trump lost this November it would mean the system was rigged against him, rather than because “more Americans wanted him out of office”. Among those who intend to vote for Trump, 57% would see a loss as evidence of a rigged system.

Across the country, a 74% majority would believe a Trump lost was about people wanting a change. White voters (30%) are more than twice as likely as Black voters (12%) to think a Trump loss would mean the election was rigged.

MOST (BUT NOT AN OVERWHELMING MAJORITY) SAY IF TRUMP LOSES AND REFUSES TO LEAVE, MILITARY MUST STEP IN TO FORCE HIS REMOVAL

A remarkably modest majority of those polled (62%) say that if Trump lost and refused to leave office that he should be forced out by the US military. Voters under 30 (74%) are more likely than average to believe this should happen, but voters over 60 are evenly split (50%-50%).

Only 40% of Republicans and 40% of Trump voters believe he should be forced to leave office is Trump loses and refuses to step aside.

UPSHOT

According to Bruce Anderson: “The legitimacy of America’s electoral system is, in the eyes of many voters, under a cloud. Most Trump voters think if he loses, the system was rigged, and a remarkable number would like to see him try to stay on even if the vote totals don’t go his way. That most Trump voters wouldn’t support a forced removal by the military if he lost but refused to leave office is perhaps an even more pointed illustration of the fact that partisanship has the potential to contribute to a further breakdown in the system of rules and laws in the USA.”

According to David Coletto: “Although Donald Trump faces difficult odds for re-election, many Americans are not convinced he will leave gracefully or peacefully if he loses the November election. Our survey further highlights the wide partisan divide in American politics and deep suspicion by most Americans to President Trump’s motives.”

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ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

METHODOLOGY

The survey was conducted with 1,500 American adults from June 11 to 13, 2020. A random sample of panelists was invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.5%, 19 times out of 20.

The data were weighted according to census data to ensure that the sample matched the United States’ population according to age, gender, race, educational attainment, and region. Totals may not add up to 100 due to rounding.

MediaPolls

Biden ahead by 14 among registered voters; Trump approval below 40%

With less than 150 days until Americans choose a President for the next four years, Abacus (one of Canada’s most accurate polling company in the 2019 federal election) surveyed 1500 Americans on their feelings about the choice coming up, and also about Canada-US relations.

We will be releasing our Canada-US data over the coming week.

BIDEN LEADS TRUMP BY 14 POINTS AMONG REGISTERED VOTERS

Donald Trump won the last election despite losing the popular vote by 3 points. However, our data suggests he has a bigger hill to climb this year, as he trails the presumptive Democratic nominee by 14 points among registered voters (49%-35%).

Among those most likely to vote (63% of the sample who say they are certain they will cast a ballot), Biden’s margin is 10-points over Trump (51% to 41%). If voter turnout surpasses that 63% threshold, Biden stands to benefit, as he leads by very wide margins among those who might vote.

SWING STATES TRUMP WON – ARE LEANING DEMOCRAT RIGHT NOW

Biden’s path to the White House requires reversing Trump’s 2016 success in key battleground states. Here the news is good for the Democrats. In swing states that Trump won in 2016 (FL, IA, MI, NC, OH, PA, WI) Biden leads by 17-points. Biden has a 22-point lead in solid Democratic states while Trump leads by a smaller 2-point margin in typically solid Republican states, although some of those states like Arizona, Texas, and Georgia are closer than in 2016.

TRUMP STRUGGLING WITH YOUNGER, BLACK, AND LATINO VOTERS.

Biden leads by a wide margin among those 50 and under. Trump is competitive among registered voters 51 and older.

Among White voters (70% of the electorate), Trump and Biden are tied (44% to 43%). Biden leads by a huge margin among Black voters (77% to 6%) and among Hispanic or Latino voters (61% to 19%). Trump leads by 9-points among White voters without a college degree while Biden and Trump are tied among Whites with a college degree.

Among men, Biden leads by 13, although he is tied with Trump among White men. Biden leads by 15-points among women and 14-points among White women. Biden also leads, albeit by a smaller margin among White suburban women by 7-points. In our sample, Clinton lost suburban White women to Trump by 9-points in 2016. This represents a 16-point swing in Biden’s favour.

TRUMP LOSING THE BATTLE FOR INDEPENDENT VOTERS; BIDEN HOLDS ONTO CLINTON SUPPORT BUT GAINS AMONG PAST TRUMP VOTERS.

Registered Independents show a 20-point preference for Biden (42%-22%) and also appear more motivated to vote than in 2016.

Only 1% of Hillary Clinton voters would vote Trump while 9% of 2016 Trump voters would vote Biden. That leakage alone could be enough to cost Trump re-election given how close the result was in 2016.

Among those who did not vote in 2016 but are registered to vote, 49% would vote Biden while only 14% would vote for Trump.

BIDEN PREFERRED, BUT VOTERS DIVIDED ON WHO WILL WIN.

When asked who they thought is likely to win the 2020 presidential election, 39% chose Mr. Biden while 36% chose Mr. Trump. 25% were unsure.

TRUMP’S APPROVAL UNDER 40%

Only 38% approve of the job President Trump is doing while a majority (54%) disapprove. Notably, those who strongly disapprove outnumber those who strongly approve by 2 to 1.

83% of Republicans approve of Trump’s performance compared 13% of Democrats and 26% of Independents. Whites are split with 46% approving and 48% disapproving while Blacks and Latinos overwhelmingly disapprove of the job he’s doing.

Younger Americans are the least likely to approve of Trump’s performance. Only 1 in 4 of those aged 18 to 30 approve, 15-points lower than any other age group. Those aged 61 and over are the most likely to approve, although Mr. Trump doesn’t even get to 50% approval with older voters.

UPSHOT

According to Bruce Anderson: “The challenge for President Trump is unmistakable, and with only a few months to go until voters decide on whether he gets a second term there are definitely more headwinds than tailwinds. Throughout his presidency, even with a strong economy for much of the time, he’s struggled to build confidence and his approval level has almost never been above 50%. Today, with a deep recession and a pandemic, patience with his approach is wearing thinner.

Trump has battled with everyone other than the most loyal Republican partisans and as a result has failed to broaden his constituency, while motivating many to work to replace him. Looking at these patterns of opinion, GOP strategists may have concluded that their most plausible path to re-election is not by converting independents or swing voters but finding ways to suppress turnout and/or disqualify voters who want change.”

According to David Coletto: “With an approval rating below 40%, Donald Trump’s re-election chances appear to be quite challenging, 5-months out from Election Day. Democratic nominee Joe Biden has a solid lead among registered and likely voters, is competitive among White voters, leads big in swing states Trump won in 2016, and appears to be benefiting from a motivated electorate that is building towards another blue-wave election like in the 2018 mid-terms.”

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ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

METHODOLOGY

The survey was conducted with 1,500 American adults from June 11 to 13, 2020. A random sample of panelists was invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.5%, 19 times out of 20.

The data were weighted according to census data to ensure that the sample matched the United States’ population according to age, gender, race, educational attainment, and region. Totals may not add up to 100 due to rounding.

MediaPolls

What do Canadians think about virtual healthcare?

In mid-May, the Canadian Medical Association commissioned us to conduct a national survey to explore Canadian perceptions, impressions, and behaviours when it comes to virtual healthcare.

The full report can be found here.

The COVID-19 pandemic has caused disruptions in many parts of our daily life, including in the ways we can access the medical services we need.

Not being able to visit a doctor’s office might have led to frustrations. But instead, Canadians and their doctors have been able to connect, exchange information and advice, using different forms of communication.

Connected care has become widespread.  Since the pandemic arrived, millions of patients and their doctors have used phone calls, emails, texts and videoconferences to substitute for in-person consultations.

KEY FINDINGS

1) Almost half of all Canadians have now accessed a physician using virtual care options and they are highly satisfied with the results.

2) Those who connected with their doctor virtually during COVID-19 report a 91% satisfaction rate – 17 points higher than in-person emergency room visits.

3) Over 1 in 3 Canadians would prefer virtual contact with a physician as their first point of contact after the pandemic. Among those who have used virtual care since the pandemic, almost half would prefer it as their first point of contact.

4) Almost half (46%) of Canadians who had the opportunity to use virtual care since the pandemic outbreak would prefer a virtual method as the first point of contact with their doctor.

5) Half or more believe that if more people used virtual care as the first point of contact in the future, convenience for the average patient would improve (59%) while the cost to the health system would decline (50%). Few (19%) think the quality of care for routine needs would get worse.

The full report can be found here.

METHODOLOGY

The survey was conducted with 1,800 Canadian residents from May 14 to 17, 2020. A random sample of panellists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.31%, 19 times out of 20.
The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

COVID-19MediaPolls

One thing COVID-19 isn’t doing? Widening partisans divisions in Canada

ABOUT 6 IN 10 APPROVE OF OTTAWA’S APPROACH TODAY

Given the health concerns and economic challenges facing the country, it is remarkable that satisfaction with the federal government’s performance has spiked upwards in our latest polling. But perhaps even more remarkable is that the divisions that marked polling in recent years are muted. People are more likely to share a common view than they were, and than might have been expected.

Majorities in all age groups approve of Ottawa’s performance. In each of the four most populous provinces, the plurality or majority view is approval: in Alberta, 46% approve and 39% disapprove. Remarkably, 3 in 10 Conservative voters say they approve of the Trudeau government’s performance.

GOOD OR ACCEPTABLE RATINGS ON ALL 8 ITEMS TESTED

The strongest positive reactions to the choices made by the Trudeau government are for efforts to help those who are hurting due to the COVID19 pandemic. But more than 75% also give the government acceptable or good marks for communicating with Canadians, representing Canada internationally, handling relations with the USA, being accessible and accountable.

Despite high unemployment, 71% say the government is doing an acceptable or good job in handling the economy. And despite deficits soaring to unprecedented levels, only 38% give Ottawa a negative rating for fiscal matters. On climate change, only 28% express frustration.

IS COVID19 DRIVING WEDGES OR BRINGING PEOPLE TOGETHER?

Among the more interesting findings in this polling during the COVID19 crisis is that differences by generation, region, partisanship seem to be softening rather than hardening. As the next several charts indicate:

• Majorities of all parties’ supporters give the government acceptable or good marks for handling climate change, one of the issues that tend to find strong pressures from both the left and right sides of the spectrum. In Alberta, despite Ottawa’s decision to press on with carbon pricing increase, only 33% register unhappiness with federal performance on this issue.

• On the economy, a major theme of the Conservative leadership candidates Peter MacKay and Erin O’Toole, only 55% of Conservative voters give the Trudeau government a failing grade right now. Only 40% of Alberta voters are critical of Ottawa’s economic approach.

• The deficit does show strong differences along partisan lines, as is usually the case. However, a third of Conservative voters and half of Albertans give Ottawa a passing grade.

• The government’s response to helping people with needs around Covid19 is undoubtedly contributing significantly to this narrowing of divisions. Dissatisfaction on this point is only 12% nationally, only 24% among Conservatives and only 20% in Alberta.

UPSHOT

“Around climate, deficits, pipelines and several other issues, the last couple of years had been revealing deeper cracks within Canadian political sentiment. The scale and urgency of the COVID19 crisis could easily have exacerbated divisions. However, for the present anyway – it’s hard not to notice a reduced amount of friction and tension around the choices the federal government is making. People are prioritizing help with the economic and health aspects of the crisis and that in that context they are less inclined to be critical of the work of government on other files”.

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

METHODOLOGY

The survey was conducted with 1,800 Canadian residents from May 14 to 17, 2020. A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.3%, 19 times out of 20.
The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.

Canadian PoliticsCOVID-19MediaPolls

Canadians are hoping for a “cleaner recovery” from pandemic

COVID has people preoccupied with the economy and health. However, support for a wide range of clean infrastructure choices is broad across Canada.

New Abacus Data-Clean Energy Canada polling reveals that the current economic and health challenges have done little or nothing to diminish support for infrastructure changes that will create a cleaner Canadian economy in the future.

When asked how the pandemic affected their thoughts on the climate change issue, an equal number said that they were more convinced than ever that a change towards a cleaner economy was possible as said these ideas should come behind concerns with the economy and health.

A total of 11% have never favoured action to fight climate change, a view more common among Albertans (20%), men 60 or older (17%) and Conservative Party supporters (23%). Another 32% say that COVID makes them feel we must concentrate first on health and the economy and be less preoccupied with climate, again led by Albertans (37%) and Conservatives (43%).

However, a majority say “even with COVID we must not back away from efforts to combat climate change” (26%) or “COVID makes me more convinced than ever that we can and should make changes now in how we live and work, that help fight climate change”. This last sentiment is led by women under 40 (39%) and has above average support from NDP, Liberal, Green and BQ voters.

When it comes to about a dozen different specific policy ideas for infrastructure, all of the items tested found more than 80% support or acceptance – opposition in no case exceeds 18%.

(Not all the items tested in terms of infrastructure improvements had to do with achieving environmental or climate goals; we included some items that were linked to the changed experience of living within the context of the COVID-19 pandemic.)

Here are the key findings:
• 95% are open to or supportive of the idea of improving broadband, transit and clean energy infrastructure to help attract companies to invest in Canada.

• Almost as many like the idea of “more space for walking and cycling without fear of vehicles”. This is an agenda item that is gathering momentum in many places in the world and 91% of Canadians would go along with or favour changes of this sort.

• 94% endorse or would go along with efforts to promote Canadian minerals and metals for use in clean technologies and Canadian forest products as low-carbon building and packaging solutions.

• The growing interest in electric vehicles is notable. 85% are open to the idea of using incentives to attract electric vehicle manufacturing to Canada, 88% to a cross-Canada network of fast-charging stations, and 91% are interested in the idea of Canada as the world leader in electric buses.

• When it comes to transit, a majority (53%) would favour and another 30% go along with the idea of making transit ridership free to help reduce traffic congestion and emissions.

• Underlining the fact that many Canadians have been using the Internet a lot more during the pandemic, fully 96% would go along with or favour investments to make broadband internet service ubiquitous. Support for this idea is roughly equal whether described as a way to attract investment and jobs to every part of Canada or a way to ensure equal opportunity for everyone in the country.

• Canadians are also almost unanimously open to ways of making our ports promote lower carbon shipping and promoting hydrogen as a cleaner fuel source for trucking and steel manufacturing.

In short, the results of this survey work underscore that Canadians are open to a broad range of ideas that can help position Canada to attract investment and succeed in an economy of the future that is more oriented towards cleaner economic activity. They are also very interested in ideas that can help strengthen community opportunity and quality of life.

QUOTES
“The pandemic could have made people feel that green infrastructure was not really a practical approach – but these results confirm that the instinct to move in this direction is strong. It’s clearly not just a way to improve the health of the planet, but people see these ideas as a good way to attract new business investment and to make communities more enjoyable and thriving places to live. ”

—Bruce Anderson, Chairman, Abacus Data

“Canadians clearly see that we have a once-in-a-generation opportunity to rebuild a better Canada. Our recovery measures must be resilient. Our future economy must be sustainable. Gone are the days of pitting climate against the economy. Canadians know where real opportunity lies, and we know – now more than ever – just how costly a global crisis can be.”
—Merran Smith, Executive Director, Clean Energy Canada

METHODOLOGY
The survey was conducted online with 1,800 Canadian adults from May 14th to 17th, 2020.

A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.31%, 19 times out of 20. The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.

Merran Smith and Bruce Anderson are available for interviews.

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

COVID-19MediaPolls

As the pandemic continues, more Canadians than ever are considering RVing this summer.

TORONTO – A national survey of 2,000 Canadian adults conducted for RVezy.com finds that more Canadians are considering going RVing this summer as concerns about COVID-19 change the kind of vacation people are looking for.

ALMOST HALF OF CANADIANS ARE PLANNING TO TAKE OR ARE THINKING ABOUT TAKING A SUMMER VACATION THIS YEAR.

Despite the pandemic, almost half of Canadians are planning to or are still open to taking a summer vacation this year. 17% of Canadians are planning to take a summer vacation this year, while another 27% say they are still thinking about it. The remaining 56% say they are not planning to take a summer vacation.

Canadians under 44 are more likely to be planning or thinking about taking a summer vacation (49%) than older Canadians (40%). Those in BC (52%) and Alberta (54%) are more likely to be planning or thinking about taking a summer vacation than those in Ontario (43%) or Quebec (36%).

When asked why they are not planning a summer vacation this year:
• 62% cite not wanting to venture too far from home because of the pandemic as a major reason.
• 55% cite not being able to take the kind of vacation they like, so they are waiting until they can again.
• 32% cite not being able to afford a summer vacation this year.

CAMPING IN A RV, TRAILER, OR TENT IS CONSIDERED ONE OF THE LEAST RISKY ACTIVITIES TO DO THIS SUMMER.

The survey asked respondents to assess how risky or not different types of activities, attractions, and accommodations are as a summer vacation this year, given the pandemic.

Here is what the survey found:

• 81% felt flying on an airplane for summer vacation is somewhat risky or too risky (56% thought it is too risky).
• 80% felt going to a music festival or outdoor concert is risky, including 55% who thought it is too risky.
• 76% felt going to an amusement park or waterpark is risky, including 49% who thought it is too risky.
• 68% felt staying at a resort as part of a summer vacation is risky, including 36% who thought it is too risky.
• 61% felt staying in a hotel or motel as part of a summer vacation is risky, including 29% who thought it is too risky.

In contrast, far fewer felt going camping in a tent or RV/trailer was risky (35%), while 65% described it as not or only a little risky.

Similarly, risk perception of renting an RV, motorhome, or trailer was much lower as well.

Among those we classify as “RV Curious” Canadians (those who are now more inclined to consider RVing for their vacation), 63% felt there was little to no risk involved in renting an RV, motorhome, or trailer. This group was much more likely to consider staying at a hotel or motel, staying at resort, or flying on a plane as too risky this summer.

GIVEN ALL THIS, MORE CANADIANS THAN EVER ARE CONSIDERING GOING RVING THIS SUMMER.

Many Canadians already enjoy RVing. 10% say they were an “RVer” before the pandemic and still are representing about 3 million Canadians. In our survey, 8% or 2.4 million Canadian adults report owning an RV.

RVers are typically older and more likely to live in rural parts of Canada. They are also more highly concentrated in Western Canada (53% live west of Ontario).

But as fears about COVID-19 linger, the number of “RV Curious” Canadians has grown substantially

• 1 in 3 Canadians (9.9 million) say they “never before thought RVing was right for them, but are now open to it.”
• Another 1 in 5 (5.1 million) say they had considered RVing before and are even more open to it now.

These new RV curious Canadians are younger, more urban, and more likely to live in Ontario than those already engaged in RVing.

CANADIANS BELIEVE RVING IS SAFE, FAMILY-FRIENDLY, AND ALLOWS THEM TO EXPLORE DIFFERENT PARTS OF CANADA.

When asked whether several statements describe RVing as part of a summer vacation well or not:

• 85% believe RVing is family-friendly.
• 82% believe RVing allows them to get away and explore different parts of the country.
• 80% believe RVing allows them to get away and find peace and quiet.
• 77% believe RVing is convenient.
• 61% believe RVing is affordable.

And most important, given the need to distance themselves from others, 78% believe RVing “allows me to distance from other people safely”.

RENTING AN RV MAY BE NEW TO MANY, BUT RVEZY.COM’S SERVICE OFFERING MAKES MANY MORE INCLINED TO RENT AN RV THIS SUMMER.

RVezy is the largest and safest RV rental marketplace in Canada. As part of the survey, we showed respondents several features and services offered by the company to help make renting an RV easier.

When RV Curious Canadians are told about several of these features:

• 83% say they are more likely to rent an RV this summer if they could choose different types of RVs in terms of size, sleeping arrangement, and whether it is a trailer or motorhome.
• 82% say they are more likely to rent an RV this summer if renting an RV through a platform like RVezy will save them up to 40% of the cost of renting through a fleet.
• 81% say they are more likely to rent an RV this summer if the RV could be delivered and set up at the destination, so people don’t have to hitch the trailer to a vehicle.
• 81% say they are more likely to rent an RV this summer if they can see reviews from people who rented the RV before.
• 74% say they are more likely to rent an RV this summer if it comes fully stocked with bedding, games, and camping equipment, so they don’t have to bring any of that with them.

UPSHOT
Summer 2020 may well become the summer of the RV.

As concerns about COVID-19 continue to linger and Canadians look for summer vacation plans that allow them to distance themselves safely while still enabling them to get away, renting an RV is now an option to many who would have never considered it before.

RVezy.com offers RV Curious Canadians precisely what they are looking for: a convenient, safe, and affordable platform to find the perfect RV to take around Canada this summer.

METHODOLOGY
Our survey was conducted online with 2,000 Canadians aged 18 and over from May 19 to 23, 2020. A random sample of panellists was invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.1%, 19 times out of 20. The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.

ABOUT ABACUS DATA

We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Find out more about what we are doing to help clients respond to the COVID-19 pandemic.

We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.

We were one of the most accurate pollsters conducting research during the 2019 Canadian Election.

Contact us with any questions.

Find out more about how we can help your organization by downloading our corporate profile and service offering.

COVID-19MediaPolls