Will Max Bernier be a spoiler for the Conservative Party?

By Bruce Anderson & David Coletto It’s too early to know how Max Bernier’s full-blown attack on the Conservative Party of Canada will play out, but in our latest polling, we explored how people react to his arguments about that party and his decision to launch a new party based on some key policies. Readers

2019 race may feature many issues: From climate change, debt & housing, to borders and gun violence and, always, Trump.

By Bruce Anderson & David Coletto We are about a year away from the start of the 2019 federal election. Last week, we polled 1,500 Canadian adults on how they are seeing their political choices and the issues that they are most concerned about. Here are the highlights as we see them: Our latest polling

2 in 3 Toronto residents think Ford Government should postpone council size cut until after the election or scrap plan entirely

By David Coletto Last week we conducted a survey of over 900 adult residents of Toronto for the Broadbent Institute and Progress Toronto to gauge the reaction of how the Ontario government approached its decision to reduce the size of Toronto’s city council from 47 to 25 seats. Here’s what we found: FINDING #1 By

The Millennial Market of eSports

The global phenomenon of the eSports industry is only continuing to gain more traction, and you guessed it, it’s powered by millennials. For those who don’t live behind their computer screens, eSports are digital competitions between players of electronic games. Console (think Xbox and PlayStation) and computer games are the most popular, and players either

Liberals and Conservatives neck and neck as the race to 2019 takes shape

By Bruce Anderson & David Coletto With a little over a year to go before the start of the 2019 federal election, we polled 2,000 Canadian adults last week about how they are seeing their political choices. Here are the highlights as we see them: THE SITUATION TODAY Today, 43% say they would prefer to

Millennials Not on Vacation

Can’t imagine the workplace without you? Does logging off your work account stress you out? Does spending your paid vacation days on the beach frighten you? If you said yes to any of these questions, then you’re not alone. It’s July and vacation season is underway, but not for millennials. Despite the abhorrent number of

Canadians are united in believing our country brings good to the world

By Bruce Anderson & David Coletto We asked people whether they thought Canada and several other countries were doing more good for the world or more harm. Canadians are almost unanimously that our country does more good than harm in the world. The majority feel the US does more harm; results are almost identical for

Digital Brand Reputations? They aren’t all equal.

By Bruce Anderson and David Coletto In our latest poll (not commissioned by any company or group) we asked people whether they thought a series of contemporary digital brands were doing more good for the world or more harm. Here are the highlights of our findings: Google, Amazon, Apple, and YouTube scored very well, with

Give me a Tip? Give me a Break!

Let’s be honest, the conversation about tipping can be uncomfortable for millennials – especially since CreditCards released their study results that determined Millennials are terrible at it. It thereafter inspired many other articles in the past few days titled along the lines of, “Millennials are the Worst Tippers”. The first thought that struck me when

OUTSOURCED Part 3: Peer Networks: The Currency of Trust

Outsourced By Callista Ryan How do we decide whom and what we place our trust in? Generally, you trust your parents and family members because you were born into their lives. You typically trust your spouse because there is an underlying attraction which facilitates its development. But how do you trust a stranger? How do

Good Decisions Require Good Data.