Conservatives’ lead in national public opinion polls shrinks | Power Play with Vassy Kapelos
Abacus Data CEO David Coletto and Angus Reid Institute president Shachi Kurl on the Tories’ shrinking lead in public opinion polls.
A third of women say they are being asked to plan social gatherings at work more often than their male colleagues.
The beginning of December is full of many predictable events. A drop in the weather, the first snowfall and the beginning of seasonal traditions. But for many women, it also means another job in their office job jar.
As part of the She/Her/Hers syndicated study Abacus Data The data below is from a survey of n=2,000 gen pop women in Canada and n=500 gen pop men.
In our inaugural She/Her/Hers study we asked women (and men) if they felt the division of certain tasks and opportunities in the workplace was gendered. For many, the answer is yes.
A third (36%) of working women say they are expected to take on more social responsibilities in their workplace than their male counterparts. This could include anything from planning after-work drinks, remembering and planning birthday celebrations and organizing the team holiday party.
The good news is women 18 to 29 are less likely than their older counterparts to feel these tasks are gendered.
Women aren’t the only ones noticing these imbalances in the workplace. A quarter of working men agree their female colleagues are being asked to take on this work far more often.
Assigning workplace responsibilities based on gender doesn’t just impact workload. It also impacts opportunities and experiences available to women in the workplace, particularly opportunities associated with advancing careers.
Based on the data collected in the She/Her/Hers survey, women who are asked to shoulder social responsibilities in their workplaces are also less likely to receive career supports compared to their male colleagues. They are less likely to receive constructive feedback focused on growth, less likely to receive professional development opportunities and more likely to get passed over for promotions and raises.
The Upshot
It’s one thing to take on tasks at work that you might enjoy, but it’s another to be expected to carry out certain tasks based on gender. Relying on women in the workplace to take charge of planning social responsibilities not only assigns them with a task unrelated to career growth, it also means they are less likely to receive opportunities that do help with growth.
Removing bias from roles and responsibilities in the workplace is one step towards leveling the playing field and achieving equality in the workplace.
She/Her/Hers is a research practice dedicated to exploring how the lived experiences of Canadians, their behaviours, and attitudes are gendered. The study explores a range of subject areas that inform what it’s like being a Canadian woman today – from home life, to work life, to finances, to consumer behaviour. To learn more about the study please reach out to: oksana@abacusdata.ca
To purchase the She/Her/Hers study please reach out to: yvonne@abacusdata.ca
Methodology
The survey was conducted with n=2,500 gen pop adults in Canada (including n=2000 women and n=500 men) from February 9th to 16th 2023. A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.
The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region.
Abacus Data follows the CRIC Public Opinion Research Standards and Disclosure Requirements that can be found here: https://canadianresearchinsightscouncil.ca/standards/
This survey was paid for by Abacus Data.
Conservative support drops five points: We speak to Abacus Data’s David Coletto – CPAC
The latest national poll from Abacus Data shows a drop in the Conservative Party’s lead over the governing Liberals. Conservatives lost 5 points, while the Liberals gained four points. CPAC’s Michel Serapio digs into the numbers with David Coletto, chair and CEO of Abacus Data.
Conservative lead drops to 10 as past Liberal voters come home.
From December 7 to 12, 2023, Abacus Data conducted a national survey of 1,919 adults exploring several topics related to Canadian politics and current events as part of our regular national omnibus surveys.
Conservative lead over the Liberals drops to 10-points.
If an election were held today, 37% of committed voters would vote Conservatives with the Liberals at 27%, the NDP at 19% and the Greens at 5%. The BQ is at 33% in Quebec.
Since our last survey, the Conservatives are down 5 while the Liberals are up 4. This is a statistically significant shift in vote intentions since the end of November.
Regionally, the Conservatives are well ahead in the Prairies, lead by 10 in BC, and 9 in Ontario. In Atlantic Canada, the Conservatives are 8-points ahead of the Liberals while in Quebec, the BQ leads by 5 over the Liberals with the Conservatives at 21%.
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Demographically, the Conservatives lead among those aged 30 and over. Among the youngest cohort, the Liberals have opened up a 7-point lead over the Conservatives, gaining 8-points among younger Canadians.
We find almost no difference in vote intention between men and women.
When we ask people if they would consider voting for each of the main political parties, 50% say they are open to voting Conservative (down 4 since November 28) while 43% are open to voting Liberal (+1), 41% NDP, 28% for the Greens, and 19% for the People’s Party. In Quebec, 49% say they are open to voting BQ.
What explains the change in vote intention?
For there to be a 5-point drop in Conservative support and a 4-point rise in Liberal vote share, something must be happening around public opinion. The evidence from our survey suggests this shift is likely more about reaction to the Conservatives, and their decisions and behaviour over the past two weeks, than something the Liberals have been doing.
For example, we find that some core metrics for the Liberal government are largely unchanged. The mood of the country (direction of the country), the government’s approval rating, the desire for change, and the Prime Minister’s personal image are unchanged from last month.
But other indicators related to the Conservatives and their acceptability to some soft change voters seems to explain the drop.
First, negative impressions of Pierre Poilievre are up three points since the end of November. Today, 36% have a favourable view of Mr. Poilievre while 36% have a negative impression.
Second, as we’ve noted in the past, about 1 in 3 Canadians say they want a change in government but indicate feeling uncomfortable with any of the alternatives. This group has hovered around 32% of the electorate since July when we started asking this question.
But it’s the vote intention of this group that is important to assess.
Back in November, among this “soft change” group, the Liberals and Conservatives were tied at 28% among thise group. Today, the Liberals have opened up a 16-point lead, gaining 8-points in two weeks. Something happened over the past two weeks to push these soft change voters back into the Liberal camp.
Third, we also see evidence that the Liberals have rebuilt some of their past voter coalition. At the end of November, 58% of those who said they voted Liberal in 2021 said they would vote Liberal again. 17% would vote Conservative while 9% would vote NDP. Today, 66% of past Liberal voters say they would vote Liberal again and only 7% would defect to the Conservatives. That’s a 10-point drop in Liberal/Conservative switchers which is equalivent to 2% of the electorate or 3% of decided voters. This explains most of the growth in Liberal support.
Finally, we also see some evidence that the 2021 Conservative voter group may be fragmenting. At the end of November, 89% of past Conservative voters said they would vote Conservative again. Today, that number is down to 83%. That shift represents about 2% of decided voters and makes up the remainder of the Conservative drop.
The Upshot
According to Abacus Data CEO David Coletto: “It appears that the Conservatives and Pierre Poilievre have made themselves less acceptable to these past Liberal supporters over the past few weeks and may have even aliented a small portion of their own past supporters pushing most back into the Liberal fold.
While the Conservatives still hold a sizeable 10-point lead, the likelihood they win a majority government is now up in the air, if voter intentions as we measure them today were to materialize on election day.
The results are a reminder that the electorate is very much in flux and while the desire for change and general dissatisfaction with the Liberal government and Mr. Trudeau remains deeply problematic for the Liberals, the Conservatives cannot assume that voters are not also evaluating the alternatives. As I’ve said from day one, a desire for change is not always sufficient for a government to be defeated. Enough voters also need to feel comfortable with an alternative.
These results suggest the Conservatives may have taken a step backwards in their mission to win a majority government but the fundamental problems facing the Liberals still remain.”
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Methodology
The survey was conducted with 1,919 Canadian adults from December 7 to 12, 2023. A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.
The margin of error for a comparable probability-based random sample of the same size is +/- 2.3%, 19 times out of 20.
The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.
This survey was paid for by Abacus Data Inc.
Abacus Data follows the CRIC Public Opinion Research Standards and Disclosure Requirements that can be found here: https://canadianresearchinsightscouncil.ca/standards/
ABOUT ABACUS DATA
We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.
We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail, and exceptional value.
We were one of the most accurate pollsters conducting research during the 2021 Canadian election following up on our outstanding record in 2019.
Contact us with any questions.
Find out more about how we can help your organization by downloading our corporate profile and service offering.
It's the economy, stupid: How high inflation and interest rates tanked the Liberals
Justin Trudeau’s government has had to weather many storms over the last eight years.
The SNC-Lavalin controversy. An old yearbook photo with the prime minister in blackface. Multiple ethics violations. The COVID-19 pandemic.
But as the governing Liberals continue to slide in the polls, the slow-moving hurricane that may actually end up blowing them away appears to be the economy.
2 in 3 Canadians Believe a Grocery Code of Conduct is a Good Idea and 70% would Support Governments Imposing it on Retailers who Refuse to Abide by it.
On behalf of Food, Health, and Consumer Products of Canada, Abacus Data conducted nationwide survey of Canadians’ views towards competition in the grocery retail market and the Grocery Code of Conduct. The survey was conducted November 23 to 28, 2023 with a representative sample of 2,417 Canadian adults.
7 in 10 Canadians believe a highly concentrated grocery market leads to higher grocery prices.
When Canadians are told that most Canadians buy groceries from one of five companies and these companies sell 80% of groceries in Canada, 74% believe this market concentration leads to higher prices. 13% think it leads to lower prices while 5% think it has no impact on prices.
This perception is consistent across Canada, across demographic groups, and by supporters of all the major political parties in Canada.
A Grocery Code of Conduct
Although most Canadians are unaware of efforts by industry to establish a Grocery Code of Conduct, most believe it is a good idea when they are informed about it.
68% of Canadians believe a Grocery Code of Conduct is a good idea while only 7% consider it a bad idea. 1 in 4 say they don’t have a clear view.
This view is shared by at least 60% of Canadians in every region of the country and by those from all age, gender, and household income groups. It’s also worth noting that a clear majority of Conservative Party, Liberal Party, and New Democratic Party supporters believe a Grocery Code of Conduct is a good idea and there is little resistance to the idea.
When told that not all major grocery retailers have agreed to abide by the code, 70% of Canadians would support the federal and provincial governments making it mandatory for all large grocery chains to follow the Grocery Code of Conduct.
This view is shared by 62% of Conservative Party supporters, 82% of Liberal Party supporters, and 76% of NDP supporters.
The Upshot
The cost of living has been the top issue of concern for Canadians for several years now. When we ask what is most likely keeping people up at night, rising prices, inflation, and the general cost of living is the most common response.
Given then, it’s no surprise that Canadians want to see costs come down and most believe the grocery retail market in Canada leads to higher prices. That’s why there is a cross-country, cross-partisan agreement that the Grocery Code of Conduct is a good idea and there’s widespread support for governments to impose it on retailers who refuse to abide by it.
Consumers want governments to protect their interests and at a time when the cost of living is the most important issue facing Canadians, action on the Grocery Code of Conduct will be met with widespread public support.
Background
The Grocery Code of Conduct in Canada is a set of industry guidelines and principles aimed at promoting fairness, transparency, and competition within the grocery supply chain. The voluntary code seeks to address issues such as unfair practices, arbitrary fees, and lack of clarity in business relationships between suppliers and retailers in the grocery sector. The code encourages open communication, equitable treatment, and timely payments for suppliers, ensuring that both small and large businesses have a level playing field. By fostering trust and accountability among stakeholders, the Grocery Code of Conduct aims to enhance the overall efficiency and competitiveness of Canada’s grocery industry, ultimately benefiting consumers through improved product availability and affordability.
For more than two years, a Grocery Code Steering Committee representing business associations and key stakeholders within the supply chain have been developing the provision and governance documents that collectively make up the code. Now complete, the code was recently submitted to government for review prior to the recruitment of a Chief Executive Officer to manage the development of a Grocery Adjudication Office in the Spring of 2024.
Methodology
The survey was conducted with 2,417 Canadian adults from November 23 to 28, 2023. A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.
The margin of error for a comparable probability-based random sample of the same size is +/- 2.1%, 19 times out of 20.
The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region.
Abacus Data follows the CRIC Public Opinion Research Standards and Disclosure Requirements that can be found here: https://canadianresearchinsightscouncil.ca/standards/
This survey was paid for by Food, Health, and Consumer Products of Canada.
9 in 10 Canadians Say It’s Important to Them that the Dairy, Eggs, Chicken and Turkey They Buy Come From Canada.
On behalf of Chicken Farmers of Canada, Egg Farmers of Canada, Dairy Farmers of Canada, Turkey Farmers of Canada and the Canadian Hatching Egg Producers, Abacus Data conducted an online nationwide survey of Canadians’ views on the food system and supply management of dairy, eggs, chicken, and turkey in Canada. The sample size of the survey is n=2,000 adult Canadians, fielded November 9th to 11th, 2023. Totals may not add up to 100 due to rounding.
Canadians place a great deal of importance on maintaining a strong, stable domestic supply of dairy, eggs, chicken and turkey. 9 in 10 Canadians say it’s important to them the dairy, eggs, chicken and turkey they buy come from Canada.
89% of Canadians say it’s important to them to purchase dairy, eggs, chicken and turkey products from Canada, including 38% who say it is extremely important. This value is held across demographics throughout the country and supported by a strong majority of voters from all major political parties. Buying Canadian is of greater importance to Canadians from lower income households.
Canadians place even greater importance on having a made-in-Canada system that can support the demand for domestic products.
97% feel it is important Canada has strong, domestic food supply chains that allow us to produce enough food to feed Canadians all year round.
Over half (53%) say this is extremely important. Support is strong across demographics (strongest among older Canadians) and across the country. This is also of greater importance to Canadians from lower income households.
Similarly, Canadians feel strongly about a food system that has rigorous standards and procedures for health and safety. 94% of Canadians say it’s important to them that the food they eat comes from a farm with a mandatory, audited food safety and animal care programs- 44% say this is extremely important to them. This is similarly important for Canadians across the country, and across the political spectrum.
94% of Canadians also consider it a good thing when they hear that a food is produced by a farmer that operates under Canada’s system of supply management, which includes mandatory food safety and animal welfare standards.
Strongest among women, older Canadians, and those in Atlantic Canada, a majority of Canadians across demographics hold this view. Among Liberal, Conservative and NDP supporters a majority consider this to be a ‘very good thing’.
Supply management instills Canadian consumers’ trust in our farmers.
92% of Canadians agree they feel confident in the food safety and animal welfare standards used in dairy, chicken, turkey and egg farming in Canada because of supply management. 94% of Canadians also prefer their dairy, eggs, chicken, and turkey products to be produced locally and in Canada under supply management. Sentiment is strongest among older Canadians but a clear majority of Canadians across the country, age groups, and political support feel the same way.
UPSHOT
Domestic food security and fostering a safe supply of staple food products are of utmost importance to Canadians- especially those who may experience food security challenges. The vast majority of Canadians feel it is important to have a strong domestic food supply chain and have mandatory audits and food safety protocols on farms. 9 in 10 Canadians say it’s important for them to purchase made-in-Canada chicken, turkey, eggs and dairy products.
We also find strong support for Canada’s supply management system- across the country and across party lines a majority of Canadians consider supply management to be a good thing and instills trust in Canadian farmers.
Methodology
The survey was conducted with 2,000 Canadian adults from November 9 to 12, 2023. A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.
The margin of error for a comparable probability-based random sample of the same size is +/- 2.19%, 19 times out of 20.
The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region.
Abacus Data follows the CRIC Public Opinion Research Standards and Disclosure Requirements that can be found here: https://canadianresearchinsightscouncil.ca/standards/
This survey was paid for by Chicken Farmers of Canada, Egg Farmers of Canada, Dairy Farmers of Canada, Turkey Farmers of Canada and the Canadian Hatching Egg Producers.
ABOUT ABACUS DATA
We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.
We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail, and exceptional value.
We were one of the most accurate pollsters conducting research during the 2021 Canadian election following up on our outstanding record in 2019.
Contact us with any questions.
Find out more about how we can help your organization by downloading our corporate profile and service offering.
9 Canadiens Sur 10 Disent Qu’Il EST Important Pour Eux Que Les Produits Laitiers, Les œUfs, Le Poulet ET la Dinde Qu’Ils Achètent Viennent du Canada.
Abacus Data a mené un sondage en ligne pancanadien pour les Producteurs de poulet du Canada, les Producteurs d’œufs du Canada, les Producteurs laitiers du Canada, les Éleveurs de dindon du Canada et les Producteurs d’œufs d’incubation du Canada. Ce sondage avait pour but de recueillir les points de vue des Canadiens et Canadiennes sur le système alimentaire et la gestion de l’offre de produits laitiers, d’œufs, de poulet et de dinde au Canada. Le sondage a été mené du 9 au 11 novembre 2023 auprès d’un échantillon de 2 000 adultes canadiens.
Les Canadiens accordent énormément d’importance au maintien d’un approvisionnement intérieur robuste et stable de produits laitiers, d’œufs, de poulet et de dinde.
9 Canadiens sur 10 disent qu’il est important pour eux que les produits laitiers, les œufs, le poulet et la dinde qu’ils achètent viennent du Canada.
89 % des Canadiens disent qu’il est important pour eux que les produits laitiers, les œufs, le poulet et la dinde qu’ils achètent viennent du Canada, dont 38 % qui disent que cela est extrêmement important pour eux. Cette proportion se maintient à l’échelle de tous les groupes démographiques aux quatre coins du pays et est soutenue par une forte majorité des électeurs de tous les principaux partis politiques. Les Canadiens des ménages à revenu plus faible accordent encore plus d’importance à l’achat de produits canadiens.
Il est encore plus important pour les Canadiens d’avoir un système « produit au Canada » capable de soutenir la demande de produits nationaux.
97 % croient qu’il est important que le Canada ait une chaîne d’approvisionnement alimentaire nationale robuste qui nous permet de produire suffisamment de nourriture pour alimenter les Canadiens à longueur d’année.
Plus de la moitié (53 %) est de l’avis que cela est extrêmement important. L’on note un degré élevé de soutien parmi tous les groupes démographiques (notamment parmi les Canadiens plus âgés) à l’échelle du pays. Les Canadiens des ménages à revenu plus faible accordent encore plus d’importance à ce point.
Dans un même ordre d’idées, les Canadiens tiennent fermement à ce que le système alimentaire ait des normes et procédures rigoureuses en matière de santé et de sécurité. 94 % des Canadiens disent qu’il est important pour eux que la nourriture qu’ils consomment vienne d’une ferme ayant des programmes rigoureux et vérifiés de sécurité alimentaire et de bien-être des animaux, dont 44 % qui disent que cela est extrêmement important pour eux. Les Canadiens de tout le pays et de toutes les affiliations politiques y accordent un degré semblable d’importance.
94 % des Canadiens estiment également que c’est une bonne chose lorsqu’ils entendent qu’un aliment a été produit par un producteur soumis au système de gestion de l’offre du Canada qui impose notamment des normes obligatoires relatives à la salubrité alimentaire et au bien-être des animaux.
Ce sentiment est particulièrement fort parmi les femmes, les Canadiens plus âgés et les résidents de l’Atlantique; une majorité des Canadiens de tous les groupes démographiques sont de cet avis. De plus, la majorité des partisans libéraux, conservateurs et néo-démocratiques sont de l’avis que cela est une « très bonne chose ».
La gestion de l’offre incite les consommateurs canadiens à faire confiance à nos agriculteurs.
92 % des Canadiens disent qu’ils font confiance aux normes en matière de salubrité alimentaire et de bien-être des animaux en vigueur dans le secteur de la production laitière et de l’élevage de poulet, de dinde et d’œufs au Canada à cause de la gestion de l’offre. 94 % des Canadiens préfèrent que leurs produits laitiers, leur poulet, leur dinde et leurs œufs soient de provenance locale; produits au Canada et assujettis à un système de gestion de l’offre. Bien que ce sentiment soit particulièrement fort parmi les Canadiens plus âgés, une majorité nette de Canadiens de tout le pays, de tous les âges et de toutes les affiliations politiques se sentent ainsi.
CONCLUSION
Les Canadiens, notamment ceux et celles susceptibles de connaître des problèmes de sécurité alimentaire, attachent une importance capitale à la sécurité alimentaire et à l’établissement d’un approvisionnement sûr d’aliments de base. Plus de 90 % des Canadiens croient qu’il est important d’avoir une chaîne d’approvisionnement alimentaire nationale robuste et de soumettre les fermes à des protocoles et des vérifications obligatoires en matière de sécurité alimentaire. Neuf Canadiens sur dix disent qu’il est important pour eux d’acheter du poulet, de la dinde, des œufs et des produits laitiers produits au Canada.
Nous avons également noté un degré élevé de soutien pour le système de gestion de l’offre du Canada. La majorité des Canadiens de tout le pays et de toutes les affiliations politiques estiment que la gestion de l’offre est une bonne chose et qu’elle incite les gens à faire confiance aux producteurs canadiens.
Ce sondage a été payé parles Producteurs de poulet du Canada, les Producteurs d’œufs du Canada, les Producteurs laitiers du Canada, les Éleveurs de dindon du Canada et les Producteurs d’œufs d’incubation du Canada.
AU SUJET D’ABACUS DATA
Abacus Data est la seule firme de recherche et stratégie qui aide les organisations à gérer les risques perturbateurs et tirer profit des débouchés dans un monde où la démographie et la technologie évoluent à un rythme jamais vu.
Nous sommes un cabinet-conseil de recherche sur l’opinion publique et le marketing innovateur et en pleine croissance. Nous misons sur les technologies les plus récentes, des principes scientifiques solides et notre vaste expérience pour fournir des conseils de première qualité fondés sur la recherche à nos clients. Abacus Data offre une capacité de recherche mondiale et privilégie le service à la clientèle, la minutie et la fourniture d’une valeur exceptionnelle.
Nous avons donné suite au record exceptionnel que nous avons établi en 2019 en devenant l’un des sondeurs les plus précis ayant mené des recherches lors de l’élection canadienne tenue en 2021.
BC NDP leads by 18 as BC United fall well behind BC Conservatives
From November 22 to 28, 2023, Abacus Data conducted a survey of 1,000 BC adults exploring their views on provincial politics and government. This survey was part of a special provincial Omnibus survey.
If an election was held at the time of the survey, the BC NDP would likely win another large majority government. The BC NDP has the support of 44% of committed voters, a four point drop from its 2020 election tally. The BC Conservatives are second with 26% followed by the official opposition BC United at 17%. Compared with the 2020 provincial election, the BC Conservatives led by John Rustad are up 24-points while BC United (previously known as the BC Liberal Party) is down 17-points. The BC Greens are at 9%, down 6-points since the election.
Regionally, the BC NDP is ahead by 22-points in Metro Vancouver, by 27-points on Vancouver Island, and statistically tied with the BC Conservatives in the Interior and North.
Interestingly, the BC NDP is ahead by 30 points among those aged 45 and over but only ahead by 3 among those under 45. The BC Conservatives do 12-points better among younger BCers than older ones.
The BC NDP leads by 24 among women (49% to 25% for the BC Conservatives) and 12-points among men (40% to 28% for the BC Conservatives).
Why is the NDP and Premier David Eby in such a dominant position?
British Columbians are generally more optimistic about the direction of their province than Canadians in other provinces. In our survey, 34% of British Columbians feel the province is headed in the right direction which is 10-points higher than a recent survey we did in Ontario and 11-points higher than how Canadians feel about their own country.
At the same time, the Eby government’s approval rating is net positive. 36% approve while 27% disapprove. Another 27% say they neither approve nor disapprove of the government’s performance.
In terms of leader impressions, Premier Eby is by far the most popular provincial party leader. 39% have a positive impression while 25% have a negative view. In comparison, BC United Leader Kevin Falcon is net -10 with 20% positive and 30% negative. BC Greens Leader Sonia Fursteanu is even with 23% positive and 23% negative while BC Conservative Leader John Rustad is -2 with 25% positive and 27% negative. Both Rustad and Furstenau are both less well known that Eby or Falcon.
Finally, when we ask people to rate the top two issues they want the provincial government to most prioritize, 54% select the rising cost of living, 37% want the focus to be on housing while 31% select improving the healthcare system.
The Upshot
According to Abacus Data founder, Chair & CEO, David Coletto: So far, the Eby NDP government has been ammune to the inflationitis that has inflicted by the federal government and several provincial governments across the country. The Premier is both well liked and his government is seen as performing relatively well. With a divided opposition, including a very weak Official Opposition in the BC United, the BC NDP are well positioned for the provincial election in 2024.
Support for the BC Conservatives has shot up quickly given the party received only 2% of the vote in the 2020 provincial election. The BC Greens are also under pressure having lost more than a third of its past support.
Methodology
The survey was conducted with 1,000 adults (18+) living in British Columbia from November 22 to 28, 2023. A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.
The margin of error for a comparable probability-based random sample of the same size is +/- 3.1%, 19 times out of 20.
The data were weighted according to census data to ensure that the sample matched BC’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.
This survey was paid for by Abacus Data Inc.
Abacus Data follows the CRIC Public Opinion Research Standards and Disclosure Requirements that can be found here: https://canadianresearchinsightscouncil.ca/standards/
ABOUT ABACUS DATA
We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.
We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail, and exceptional value.
We were one of the most accurate pollsters conducting research during the 2021 Canadian election following up on our outstanding record in 2019.
Contact us with any questions.
Find out more about how we can help your organization by downloading our corporate profile and service offering.
Join our team as an Analyst & Field Specialist
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We are looking for a team member to join our field and analysis team. Working with our Director of Field and Analysis and research team leads, you will be responsible for programming surveys, working with datasets, managing samples, and helping build beautiful and impactful reports and presentations.
As an ideal candidate, you have some background in social research, having taken a class or two in university or college, and maybe even worked in the industry for a few years. But more importantly, you want to learn and grow in a job that will expose you to all aspects of our work. We want a team member who loves to solve problems, find creative ways of doing things, and likes checking off to-do lists.
Responsibilities:
• Support the Director of Field and Analysis in programming surveys, coordinating logistics for qualitative research, fielding sample, testing surveys, coordinating translation, managing data sets, and building presentations and report charts/tables.
• Support the research team with initial data analysis and report building.
Requirements:
- Problem solver who wants to learn and grow in a dynamic, fast-paced environment.
- Prior research experience is an asset, but not a requirement.
- An analytical mind, comfortable with numbers and data.
- Advanced math or data software skills are not required but would be an asset.
- Clear evidence of being detail-oriented, with a focus on delivery and error-free work.
- Ability to work with minimal supervision
- University or college degree/diploma in a related field.
Apply by December 22nd at 5pm ET.
If you think you’re the right candidate for this role, please send a cover letter and CV to Ihor Korbabicz at ihor@abacusdata.ca referencing “Job 252375 – Analyst & Fielding Specialist” in the subject line. Only those selected for the next round of the process will be contacted.