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#Remain: The Millennials on Brexit

Well, the dust is still settling and people around the world are shocked to find that the has UK voted to leave the EU. While it will be some time until the official numbers are available, unofficial reports paint a picture of Brexit as a deep generational divide. A poll by YouGov showed that 64%

Have a Heart: Why Social Corporate Responsibility Matters to Millennials

As of 2015, Millennials officially make up the largest generation of consumers. As companies scramble to gain a competitive advantage with Gen Y, many would be advised to consider corporate social responsibility. Corporate social responsibility (or CSR) is defined as “the voluntary activities undertaken by a company to operate in an economic, social and environmentally

GOVERNMENT APPROVAL HITS NEW HIGH OF 56% AS HOUSE RISES

By Bruce Anderson & David Coletto Our latest nationwide survey included some of our recurring measures about the state of public opinion on federal politics. The highlights: FEELINGS ABOUT THE GOVERNMENT • 56% approve of the job being done by Justin Trudeau and his government, the highest number achieved by the new government. Only 24%

Millennials Have Arrived: How Gen Y Shaped the 2015 Canadian Federal Election

We all know the narrative about young people that we don’t vote. Article after article has been penned about Millennials’ political apathy. But that narrative may be about to change. New data from Elections Canada showed a nearly 20% bump in voter turnout from Canadians aged 18 to 24 from 2011 to 2015. The increase

“Thanks Mom and Dad!”: Housing market not accessible for Millennials without help of parents

For Millennials living in Canada’s biggest cities, buying a home is looking farther and farther out of reach. With the price of housing sky rocketing, many Millennials are turning to their parents to help shoulder the financial burden. Experts from HomEquity Bank are reporting a marked upturn in parents who are inquiring about assisting their

SYNDICATED STUDY: CANADIAN CONTENT IN A DIGITAL AGE

As the Government of Canada embarks on a sweeping review of the country’s cultural policies, we are pleased to share details about an upcoming national public opinion study, and to invite your organization to be a partner & sponsor of this work. Canadian Content in a Digital Age will explore how Canadians feel about the public

CANADIANS ENTHUSIASTIC ABOUT SCIENTIFIC RESEARCH

By Bruce Anderson & David Coletto In our latest survey of Canadian public opinion we included a few questions about the plans of the federal government to put additional resources into scientific research. The findings: • 78% believe that to “build a healthy economy for the long term Canada must invest increasing amounts in research

Food Tourism draws Millennials to unlikely destination

If you know anything about Millennials, you likely know about our love for food. Past generations have shown appreciation for cuisine sure, but Millennials take this to a whole new level. Indeed, entire communities of Millennials have developed around food culture, dubbing themselves “Foodies”. What does it mean to be a part of the “Foodie”

Bag it up: Millennials’ surprising shopping habits

As the largest and most influential consumer group, Millennial shoppers have captured the imagination of the fashion industry. But as one new study shows, Millennial consumers buy one particular product in an unexpected way. Handbags, a product owned by most Millennial women, are subject to a long consideration process before purchase a new study suggests.

Forget the Bed Bugs: Millennials opt for a new kind of hostel

As discussed in an earlier post, Canadian Millennials are opting to travel abroad rather than domestically. But where are they staying during their backpacking adventures? Ask any Millennial and they’ll all tell you the same thing – hostels! The more affordable counterpart to traditional hotels, hostels are distinguished by their communal facilities and younger guests.

Good Decisions Require Good Data.