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That’s a Wrap: 2021 Year in Review

As the final days of 2021 come to an end, were taking time to reflect and say thank you to all of those who have helped us grow over the past year. Here are some of our highlights from 2021: ABOUT ABACUS DATA We are the only research and strategy firm that helps organizations respond
That’s a Wrap: 2021 Year in Review

How Will Canadians Be Celebrating This Holiday Season?

By Michael Monopoli With the holiday season in full swing, COVID-19 cases are rising across the nation. Will Canadians be staying home for the holidays this year? How will celebrations be affected? Every year, we ask Canadians how they are planning to celebrate the holidays. Here’s a summary of what we found: The holiday season
How Will Canadians Be Celebrating This Holiday Season?

Reflections of a Midlife Millennial

By David Coletto In less than a week I turn 40. That’s 14,600 days, 350,400 hours, and 21 million minutes since I was lucky enough to be born to my parents, in Toronto, in Canada, in 1981. Now, for many readers, the fact that I’m turning 40 may come as a surprise. Most people I
Reflections of a Midlife Millennial

Abacus Data Team Members Receive Promotions as Leading Research Firm Grows

A Message from Chief Executive, David Coletto When we started Abacus Data in 2010, I wanted to create a research and insights firm that is known for its curiosity, thoughtfulness, and attention to detail. Over the past 11 years, I think we have delivered on that vision. Ask our clients and they will tell you
Abacus Data Team Members Receive Promotions as Leading Research Firm Grows

Google Search Trends and the 2021 Canadian Election

Along with polling data, there are other data sources that can offer some insight into the dynamics of the election campaign. Looking at what Canadians are searching for on Google is of particular interest. Not only because Google provides real-time, comparable data, but search behaviour can tell us what Canadians are interested in and looking
Google Search Trends and the 2021 Canadian Election

Introducing Carson Miles – an Ottawa-based road cyclist being supported by Abacus Data

As many in our community know, I’m pretty passionate about cycling. I love all aspects of the sport – the way a ride makes me feel, the excitement of July when the Tour de France is on, or how a bike is a great equalizer. Earlier this year, I was introduced to Carson Miles –
Introducing Carson Miles – an Ottawa-based road cyclist being supported by Abacus Data

Pride Month, A National Reminder to Never Stop Improving

By Michael Monopoli It is officially Pride Month in Canada, and while it may seem like a month-long celebration to most, it is important to also recognize the struggle, protests, and riots, that have paved the path for today’s Pride parades and celebrations of LGBTQ2S+ rights. With homosexuality being decriminalized in Canada one day before
Pride Month, A National Reminder to Never Stop Improving

What dads really want for Father’s Day

By Michael Monopoli Father’s Day is this weekend, and with pandemic restrictions relaxed across the nation, many families are eager to safely celebrate with their loved ones and show their fathers how appreciated they really are. For the majority of those who celebrate (86%), this means finding the perfect Father’s Day gift. But what does
What dads really want for Father’s Day

The Happiness Monitor- Who is the happiest?

By Oksana Kishchuk & Richard Jenkins One of the things we are most interested in when starting the Happiness Monitor was answering the question; ‘who is the happiest?’. We took a look at some difference demographics to see how happiness compares to build a portrait of national happiness. Where are the happiest people in Canada?
The Happiness Monitor- Who is the happiest?

The Happiness Monitor- Happiness & Mental Health

By Oksana Kishchuk At first glance, a question about someone’s level of happiness may appear superficial. But our perceived level of happiness is tied to all sorts of aspects of our lives- including our mental health. In fact, one of my first questions when starting the Happiness Monitor was what our happiness says about our
The Happiness Monitor- Happiness & Mental Health
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