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Digital Brand Reputations? They aren’t all equal.

By Bruce Anderson and David Coletto In our latest poll (not commissioned by any company or group) we asked people whether they thought a series of contemporary digital brands were doing more good for the world or more harm. Here are the highlights of our findings: Google, Amazon, Apple, and YouTube scored very well, with

Have a Heart: Why Social Corporate Responsibility Matters to Millennials

As of 2015, Millennials officially make up the largest generation of consumers. As companies scramble to gain a competitive advantage with Gen Y, many would be advised to consider corporate social responsibility. Corporate social responsibility (or CSR) is defined as “the voluntary activities undertaken by a company to operate in an economic, social and environmentally

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