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Canadians’ views on Bill C-18, the Online News Act

By David Coletto Google Canada commissioned Abacus Data to design and execute a national public opinion survey exploring perceptions and views about Bill C-18, the Online News Act and to gauge public reaction to Google’s concerns about the Bill. The survey was conducted with 2,207 Canadian adults from August 19 to 26, 2022. In designing

Digital Brand Reputations? They aren’t all equal.

By Bruce Anderson and David Coletto In our latest poll (not commissioned by any company or group) we asked people whether they thought a series of contemporary digital brands were doing more good for the world or more harm. Here are the highlights of our findings: Google, Amazon, Apple, and YouTube scored very well, with

Have a Heart: Why Social Corporate Responsibility Matters to Millennials

As of 2015, Millennials officially make up the largest generation of consumers. As companies scramble to gain a competitive advantage with Gen Y, many would be advised to consider corporate social responsibility. Corporate social responsibility (or CSR) is defined as “the voluntary activities undertaken by a company to operate in an economic, social and environmentally

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