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Looks, Gender, and Ideas: Do these matter?

By Bruce Anderson & David Coletto In our polling just before the end of 2014, we conducted a small experimental study. We wanted to test how people react to the physical image of a prospective political candidate and also explore whether and how gender stereotyping affects political choice. There are clear limitations to this work,

Political Leaders’ Choices and Voters’ Perspectives

By Bruce Anderson & David Coletto In our year end public opinion poll, we asked people to let us know whether they approve or disapprove of several of the choices made by Canada’s political leaders over the last year. The results provide good insight into how people evaluate the leaders. Here’s what we found: •

Good decisions require good data.