As the campaign kicks off, Liberals lead by 5 over Conservatives as the NDP rises to 22%

Bruce Anderson

Bruce Anderson

We just completed a national survey of 1,500 Canadian adults (August 12 to 16) with about 30% of the interviews done after the election announcement on Sunday.

Here’s what we are seeing:


There’s been a five-point drop in the number of Canadians feeling the country is headed in the right direction, as the number of COVID cases rise over the last week. Now, 41% feel the country is headed in the right direction while 42% feel it’s off on the wrong track.

Views about the direction of the US and the world also have become more negative since last week as events in Afghanistan and the 4th wave in the US dominate news coverage.


This downward shift in mood is likely attributable to growing concerns about the COVID-19 pandemic. When asked whether they are getting more or less worried about the pandemic over the past few days, 38% say they are getting more worried – up 5-points in a week, and 23-points in a month. Today, 24% believe the worst of the pandemic is still to come (a 9-point increase in a month).


Today 44% approve of the job being done by the Trudeau government, while 41% disapprove – a 4-point increase in those disapproving over the past week.


Justin Trudeau enjoys a positive impression among 40% and negative impressions among 44%, for a net score of -3. Negative impressions of Mr. Trudeau are up 3-points since last week.

Jagmeet Singh enjoys a positive impression among 39% and finds negative impressions among 24% for a net +15. Impressions of Mr. Singh are largely unchanged from last week.

Erin O’Toole enjoys a positive impression among 20% and finds negative impressions among 41%, for a net score of -21. Impressions of Mr. O’Toole are also largely unchanged from last week.


If an election were held now, the Liberals would win 33% of the vote (down 4 from our last measurement point), the Conservatives 28% (unchanged), the NDP 22% (up 2), the Green Party 5% (unchanged) and the BQ at 31% in Quebec (9-points higher than in our last survey).

• In BC, we find a three-way race with the Liberals at 31%, the Conservatives at 30%, and the NDP at 29%. The Greens are at 7%.

• In Alberta, 39% would vote Conservative compared with 29% for the NDP and 23% for the Liberals, and 6% for the People’s Party.

• In Manitoba and Saskatchewan, the Conservatives lead the Liberals and NDP by almost 30 points, 48% to 19% and 19%.

• The Liberals (with 36%) have a 6-point lead over the Conservatives (30%) in Ontario, with the NDP at 24% and the Green Party at 5%. The People’s Party is at 5% in Ontario.

• In Quebec, we see the Liberals with 34%, followed by the BQ (31%), the Conservatives (14%) and the NDP at 10%. The Greens are at 8% in Quebec.

• In the Atlantic provinces, the Liberals (47%) are well ahead of the NDP (26%) and the Conservatives (20%).

We are also testing levels of motivation, by asking people how likely they are to turn out and cast a ballot on election day. Among the 70% of respondents who said they would definitely be voting, the Liberals lead by a 3-point margin: 33% Liberal, 30% Conservative, 21% NDP, 8% BQ and 4% Green. 3% would vote for the People’s Party.


According to Bruce Anderson: “We’ll evaluate events on a continuous basis during this sprint to Election Day. At this point, I’m hesitant to conclude anything about a shift in mood, we’re in the middle of summer, engagement levels are uncertain, and parties and leaders have only begun to make their pitches. I’ll continue to watch for the same things – will Jagmeet Singh be able to turn interest in him into capturing Liberal votes in key battleground regions, will Erin O’Toole be able to overcome hesitancy about his party and himself personally and will Justin Trudeau make a persuasive and galvanizing case for the policy choices he’s advocating especially around vaccines and affordable child care.

According to David Coletto: “Within a few weeks, a 12-point Liberal lead has shrunk to a 5-point lead as the race in Ontario and BC has tightened. The NDP has gained a few points while the Conservatives remain stuck just below 30%.

Given that only a portion of this survey was done after the election call, it’s too early to say whether the opposition parties’ criticism of the early election call is having much impact, but there’s some indication that the rise of COVID-19 cases is increasing anxiety and the mood of the public seems to be shifting.

This shift may ultimately play to the Liberal Party’s advantage as previous research has found most think the government has handled the pandemic well and support for vaccine mandates is strong across the country. It might expose it to concerns about holding an election during the 4th wave of the pandemic.”


The survey was conducted with 1,500 Canadian adults from August 12 to 16, 2021. A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.

The margin of error for a comparable probability-based random sample of the same size is +/- 2.6%, 19 times out of 20.

The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.

The survey was commissioned and paid for by Abacus Data Inc.

Abacus Data follows the CRIC Public Opinion Research Standards and Disclosure Requirements that can be found here:


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