Six in ten Canadians believe an electric vehicle will ultimately cost them less than a gas car
Most Canadians believe that an electric vehicle will end up costing them less, despite a higher upfront cost, than a gas vehicle. Almost six in ten Canadians believe that an electric vehicle will end up being cheaper for them over a gas vehicle, while 41% think gas will end up being cheaper.
At the same time, 72% of Canadians believe that it is certain, very likely, or likely that a majority of consumer vehicles sold around the world will be electric. 28% think it is unlikely to happen.
A majority in every region of the country and across the political spectrum believe that it is likely that most vehicles sold around the world will be electric vehicles.
When asked whether they are more likely to purchase an electric or gas vehicle, 29% say they are likely or certain to choose an electric vehicle, while another 29% say they are inclined to buy electric. In contrast, 17% say they are inclined to buy a gas or diesel vehicle, while 25% say they are very likely or certain to buy a gas vehicle for their next car.
Younger Canadians (those under 45) and those in B.C., Ontario, and Quebec are more likely to say they will purchase an electric vehicle than those in other regions/provinces or in older age groups. 72% of Liberal supporters, 64% of NDP supporters, and 74% of Green Party supporters are inclined to buy an EV, while 42% of Conservative Party supporters say they will.
Canadian consumers who say they are very likely or certain to buy gas or diesel has held consistent over time (ranging from 23% to 25%), while those certain or very likely to buy an EV are up slightly from January 2022, but still down from 2021.
UPSHOT
According to David Coletto, Chief Executive Officer of Abacus Data: “While interest in electric vehicles hasn’t increased substantially, most Canadians continue to believe that EVs will be the majority of consumer vehicles sold around the world and most are inclined to purchase one as their next vehicle because consumers believe they will save them money in the long run, even if the upfront cost remains higher than a gas vehicle.”
According to Trevor Melanson, Communications Director of Clean Energy Canada: “It’s encouraging to see that a majority of Canadians understand the benefits of switching to electric, even though most haven’t done so yet. Research conducted by Clean Energy Canada has shown that driving an EV—while generally pricier upfront—will ultimately cost thousands of dollars less than driving an equivalent gas car over eight years of ownership.”
METHODOLOGY
The survey was conducted with 1,500 Canadian adults from November 25 to December 1, 2022. A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source.
The margin of error for a comparable probability-based random sample of the same size is +/- 2.5%, 19 times out of 20.
The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.
The survey was paid for by Clean Energy Canada.
ABOUT ABACUS DATA
We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.
We are an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.
We were one of the most accurate pollsters conducting research during the 2021 Canadian election following up on our outstanding record in 2019.
Contact us with any questions.
Find out more about how we can help your organization by downloading our corporate profile and service offering.