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How do you reach Millennials?

By: Megan Ross Millennials have grown up as the guinea pigs for new technology and new ways of connecting, from MSN and Myspace to the launch of Facebook, to the recent explosion of social media platforms that cater to every media format and interest. Millennials have a more diverse selection of online communication and expression

Everything & nothing has changed. The pandemic one year later

By: Oksana Kishchuk While reflecting on the pandemic anniversary this week I came across a Twitter account from the UK which recently started posting news articles everyday from exactly one year prior. Some of the headlines seemed old, like the ones abter lockdown measures, were eerily similar to articles I’ve seen published just a few

Diversity and Inclusion in the Workplace

By: Oksana Kishchuk One of the things we can look forward to in 2021 (assuming vaccine timelines remain on track) is a slow return to the workplace. For some, this might be a welcome change but not everyone has had a positive experience in the workplace. We do a lot of work with companies, unions,

Debunking Millennial Myths: Millennials as “The Sober Generation”

By Shruti Sandhu As I write this, a friend is texting me about how hungover he is after his most recent night on the town. It’s been two days, yet he is still suffering the consequences of his last bender. Could the debilitating headache, nausea, and unplanned day of couch-surfing with greasy carbs be enough

Share everything: How millennials turned the simple idea of sharing into a multi-billion dollar economy

By Devlyn Lalonde Yes, the Millennials have been and are going to turbo-charge the sharing economy and continue to throw our traditional economy into chaos. Let me explain… We will begin by dispelling some myths about the sharing economy. Firstly, people sharing things is not a new phenomenon. Humans have been formally sharing stakes in

Rented dreams: The truth behind millennial home ownership

By Devlyn Lalonde 80% of millennials want to own a home. 80% is a staggering figure, especially when we are routinely told that millennials are a generation of perennial renters, opting to pay rent over paying down a mortgage. Now, the stereotype of the eternal renter is not unfairly painted, currently, only 27% of millennials

The Millennial Delusion

By Oksana Kishchuck In June of 2018, a study was released saying 54% of millennials expect to be a millionaire someday. For a generation that is riddled with student debt, heavily relies on their parent’s basements well into adulthood, and face increasing tuition rates and housing costs, that’s a lot of optimism. Many news outlets

Millennials and discount travel

By Callista Ryan Cheap Flights? Hold my Wallet! If there’s one thing that’s the bane of any Canadian’s existence, it’s domestic travel. Yes, living in a geographically large country with a small population within it makes travel more expensive. Yet, that doesn’t mean Canadians, especially Canadian millennials will accept it. Canadian infrastructure on domestic travel

Another Youthquake?

Exploring the concerns, priorities, and political engagement of Canadian youth aged 15 to 30. On behalf of 10 national youth-serving organizations, Abacus Data conducted a national public opinion survey of a representative sample of 1,000 youth aged 15 to 30. Our study found several key issues of concern among youth, and dissatisfaction with the way

How to get millennials to embrace nuclear power

In February, David spoke at the annual conference for the Canadian Nuclear Association. In his keynote address, he shared insights and new survey data on how Canadians and millennials (born between 1980 and 2000) think about nuclear power. Full results of the survey can be found here. Here’s the full speech: ABOUT ABACUS DATA We

Good decisions require good data.