Eddie Sheppard joins Abacus Data as Vice President, Insights
August 10, 2023
Experienced researcher Eddie Sheppard joins Abacus Data where he will help grow the firm’s consumer research practice and help lead the analysis and insights team.
“We are excited to be welcome Eddie to our team,” said Chief Executive and Chairman David Coletto. “Eddie brings his over 15 years of experience in market research to our growing team of experts and consultants.”
Eddie has built a strong reputation for delivering strategic solutions to clients through the integration of research, facilitation, and analytics. His expertise spans strategic planning, public policy, and consultation for local to international clients across sectors like government, residential development, transportation, tourism, education, and finance (among others). Prior to joining Abacus, Eddie refined his skills working with some of the largest market research firms in Canada.
He holds a PhD in Social Psychology from the University of Calgary where he also taught as an Adjunct Assistant Professor for nearly a decade. His academic background provides him with a deeper understanding of human behaviour and decision-making processes, further strengthening his ability to provide valuable insights to his clients.
Celebrating its 13th anniversary this year, Abacus Data quickly established itself as a leader in public opinion and market research. Working with some of North America’s leading brands, associations, and public sector organizations, Abacus Data helps clients make better decisions through high-quality data, insights, and strategic advice.
“Eddie will build on an already roster of highly skilled and experienced researchers,” added Coletto. “I’m excited to have him join our team and expand our consumer research practice with his breadth of experience in reputation and brand studies.”
Eddie will directly contribute to Abacus Data’s growing public affairs and consumer research practice working with partners in all three levels of government as well as public sector organizations. In addition to this, Eddie will serve as the research lead in the GTA and Southwestern Ontario, providing clients with high-quality research services from custom surveys, to qualitative research, to advanced analytics and data tracking.
“Over the years, I have watched as the team at Abacus, led by David Coletto, approached research in a way that allowed them to build compelling stories from data to highlight how Canadians truly think, feel, and behave,” said Sheppard. “I was also continuously impressed by their consistent record of accuracy in their public election polling. I firmly believe that the research conducted by Abacus is a true reflection of their quality and underscores the team’s collective strengths. The remarkable growth of Abacus and the exceptional research professionals on the team have truly impressed me.”
“My decision to join Abacus stems from my belief in the potential that it holds – a place where I can not only create a substantial impact but also play a pivotal role in helping to shape the company’s trajectory. For me, it was about being part of a vibrant and dynamic culture, where every step forward is a testament to our shared dedication and vision.”