Category: Blog

Navigating the Court of Public Opinion: Plan or React?

January 21, 2025

In today’s dynamic and fast-paced environment, public opinion can shift rapidly. Organizations tha […]

Making Sense of Divergent Polls

January 19, 2025

Our latest Abacus Data poll finds the Conservatives maintaining a 26-point lead, even as two recent […]

Beyond Left and Right: The Ideological Dimensions of Canadians and What it Means for 2025

January 2, 2025

A more nuanced and instructive approach to understanding consumers, voters, and workers. Summary Thi […]

Between Scarcity and Stability: A Year-End Reflection on Canadian Public Opinion and the Road to 2025

December 22, 2024

As we close the book on 2024, it’s been a year marked by uncertainty, shifting priorities, and evo […]

Advertising and Message Testing for Advocacy Campaigns: Ensuring Your Message Hits the Mark

December 5, 2024

In an increasingly complex and crowded information landscape, advocacy organizations, public affairs […]

Canadians believe businesses giving back is an important part of building stronger communities

November 29, 2024

Earlier this year we conducted a survey on behalf of Imagine Canada, exploring Canadians’ attitude […]

Abacus Data Partners with Canada’s Forest Trust Corporation to Launch Canadian Climate Action Initiative

November 26, 2024

Abacus Data is proud to announce the planting of a Smart Forest™ in partnership with Canada’s Fo […]

Join Abacus Data as an Analyst / Senior Analyst

November 21, 2024

Location:Abacus Data operates offices in Ottawa, Toronto & Halifax. Though this position will be […]

Join Abacus Data as a Consultant / Senior Consultant

Location:Abacus Data operates offices in Ottawa, Toronto & Halifax. A Consultant can be based an […]

The Abacus Way: Finding the Right Words Using Online Research Communities to Optimize Advocacy Language

November 18, 2024

Imagine you’re tasked with advocating for a new public policy that could significantly improve […]