Abacus Data welcomes Yvonne Langen as the new Business Development Manager. Yvonne comes to us with a breadth of experience in account management, lead generation, relationship management, marketing, and communications. She holds a Bachelor of Journalism from Carleton University and a Master of Arts from the University of Toronto.
“Over the past eight years, Abacus Data has grown from a small, two-person shop into one of Canada’s most innovative market research firms,” said David Coletto, CEO of Abacus Data. “With Yvonne as part of the team, we will now be able to grow even more by leveraging the interest that our work generates.”
The addition of Ms. Langen follows the promotion of Ihor Korbabicz to the role of Executive Director. Ihor will lead the day-to-day organization and coordination of research efforts at Abacus Data.
Maciej Czop has also been promoted to the role of Senior Consultant. Over the past two years, Maciej has taken on increasing responsibility in managing accounts and driving new business to our firm.
“Public affairs research has changed significantly over the past several years. Canadians are less interested in political horse-race polls and increasingly want to know what’s behind the numbers,” concluded Tim Powers, Managing Director of Abacus Data. “At Abacus, our focus is on providing real insight and on making practical recommendations that our clients can use.”
About Abacus Data
Abacus Data is an innovative, fast-growing public opinion and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate top-flight research-based advice to our clients. We offer global research capacity with a strong focus on customer service, attention to detail and exceptional value.
Our team combines the experience of our Chairman Bruce Anderson, one of Canada’s leading research executives for two decades, with the energy, creativity and research expertise of CEO David Coletto, PhD.
We all value integrity, hard work, and creativity believing good research insights come from an intense focus on our clients, rigourous methods, and occasionally challenging convention.
Whether it is a public opinion study on a challenging issue or consumer research on product and pricing design, market sizing, our team has the experience and energy to deliver deep insights on-time, on-budget, and with a creative perspective.
We work with some of Canada’s leading corporations, brands, and associations including:
Shaw Communications, the Federation of Canadian Municipalities, the Canadian Bankers Association, the Air Canada Pilots Association, the Mining Association of Canada, the Co-operators Group, the Insurance Bureau of Canada, the Canadian Life and Health Insurance Association, the Dairy Farmers of Canada, Royal Canin, the Canadian Pharmacists Association, and the Forest Products Association of Canada.