Millennials: Where will they go?

By Devlyn Lalonde As we enter into a new year, we turn our gaze to the future of the millennial generation. January 1st doesn’t just mark the beginning of another year; it marks the first time that boomers will not hold the plurality of decision-making power in a Canadian election. With the average life expectancy

What’s in a word?

By Oksana Kishchuk Millennials. It is a term that we hear a lot online, and in the news, and around the office here at Abacus Data. According to Forbes, the word ‘millennial’ was first used to describe this generation in 1991. In the book titled, ‘Generations’, historians Neil Howe and William Straus discussed “generational personalities”, where

What makes a millennial?

By Devlyn Lalonde To kick off our millennial year in review we start by looking at the subject of our discussion: the millennials. Most of our regular readers you will know that millennials are a generational cohort born between the years of 1980 and 2000. In Canada, millennials make up just a little over a

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