Millennials: Where will they go?

By Devlyn Lalonde As we enter into a new year, we turn our gaze to the future of the millennial generation. January 1st doesn’t just mark the beginning of another year; it marks the first time that boomers will not hold the plurality of decision-making power in a Canadian election. With the average life expectancy

What’s in a word?

By Oksana Kishchuk Millennials. It is a term that we hear a lot online, and in the news, and around the office here at Abacus Data. According to Forbes, the word ‘millennial’ was first used to describe this generation in 1991. In the book titled, ‘Generations’, historians Neil Howe and William Straus discussed “generational personalities”, where

What makes a millennial?

By Devlyn Lalonde To kick off our millennial year in review we start by looking at the subject of our discussion: the millennials. Most of our regular readers you will know that millennials are a generational cohort born between the years of 1980 and 2000. In Canada, millennials make up just a little over a

Charities in trouble? How millennials are changing how we give

By Devlyn Lalonde If you are a charity you may be looking at the next generation of donors and scratching your head. You might have seen contradictory articles, telling you that millennials are both the most and the least charitable generations in modern history.  Much has been written about this subject and the answers to

Millennials save but why don’t they invest?

By Devlyn Lalonde We asked millennials for their outlook on their personal finances and their views on investing. Overall, we found that while most millennials are savers, few are investors. While three quarters of millennials have their money in their savings accounts only 41% put their money in growth vehicles likes stocks, bonds, or government

Housing affordability is the top issue for Millennials who are looking to achieve the dream of homeownership

By David Coletto On behalf of The Canadian Real Estate Association (CREA), we conducted a national survey of 2,500 Canadian millennials (those aged 18 to 38) earlier this spring (April 18 to May 9). The survey explored attitudes and perceptions around housing with Canada’s largest generation. Come the time of the next federal election in

Only 1 in 5 Canadian millennials believe they will see global gender equality in their lifetimes.

By David Coletto On behalf of The MATCH Fund, we asked Canadian millennials (those aged 18 to 37) their views on global gender equality and Canada’s role in trying to achieve it. Here’s what we found: Only one in five millennials believe they will see global gender equality achieved in their lifetime. Most think that

The Millennial Market of eSports

The global phenomenon of the eSports industry is only continuing to gain more traction, and you guessed it, it’s powered by millennials. For those who don’t live behind their computer screens, eSports are digital competitions between players of electronic games. Console (think Xbox and PlayStation) and computer games are the most popular, and players either

Millennials Not on Vacation

Can’t imagine the workplace without you? Does logging off your work account stress you out? Does spending your paid vacation days on the beach frighten you? If you said yes to any of these questions, then you’re not alone. It’s July and vacation season is underway, but not for millennials. Despite the abhorrent number of

Give me a Tip? Give me a Break!

Let’s be honest, the conversation about tipping can be uncomfortable for millennials – especially since CreditCards released their study results that determined Millennials are terrible at it. It thereafter inspired many other articles in the past few days titled along the lines of, “Millennials are the Worst Tippers”. The first thought that struck me when

Good decisions require good data.