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Canadians are ready for legal cannabis

By Bruce Anderson & David Coletto Téléchargez le rapport en français ici As recreational use of cannabis is set to become legal on October 17, we conducted a national survey of 3,000 Canadian adults on behalf of The Cannabis Council of Canada in September to find out how the country was feeling about legalization.  Here’s
Canadians are ready for legal cannabis

Housing affordability is the top issue for Millennials who are looking to achieve the dream of homeownership

By David Coletto On behalf of The Canadian Real Estate Association (CREA), we conducted a national survey of 2,500 Canadian millennials (those aged 18 to 38) earlier this spring (April 18 to May 9). The survey explored attitudes and perceptions around housing with Canada’s largest generation. Come the time of the next federal election in
Housing affordability is the top issue for Millennials who are looking to achieve the dream of homeownership

Liberal Re-Election Hopes?

May have less to do with a pipeline, more about attracting investment and helping with housing affordability. By Bruce Anderson As of today, 42% of voters say they would like to see the Liberals re-elected next year, and 58% say they would prefer to see a different party take power in Ottawa.  To put this
Liberal Re-Election Hopes?

Election 2015 started as a three party race. Countdown to 2019 begins with the NDP well back.

By Bruce Anderson & David Coletto A year from now, we will likely be in the middle of the 2019 federal election. Over the past 5 days, we polled 2,000 Canadian adults how they are seeing their political choices and how they feel about their political leaders. Here are the highlights as we see them:
Election 2015 started as a three party race. Countdown to 2019 begins with the NDP well back.

Is there any middle ground in the pipeline and carbon price debate?

By Bruce Anderson & David Coletto Two of the more contentious issues in Canadian politics, issues that may play an important role in the next federal election, are the Trans Mountain Pipeline and the idea of putting a price on carbon pollution. We recently polled Canadians to see how opinion is shaping up on these
Is there any middle ground in the pipeline and carbon price debate?

Canadians are united in believing our country brings good to the world

By Bruce Anderson & David Coletto We asked people whether they thought Canada and several other countries were doing more good for the world or more harm. Canadians are almost unanimously that our country does more good than harm in the world. The majority feel the US does more harm; results are almost identical for
Canadians are united in believing our country brings good to the world

Millennial Month Wrap-up

By Devlyn Lalonde April has been a fun month for us here at Abacus. For the last 30 days we have been sharing our findings from Canada’s largest reoccurring study on Millennials, The Canadian Millennials Report. In our first week we learnt that housing affordability, access to good jobs, and student debt are the major

The Wearable Revolution: Millennials are leading the wearable movement

By Devlyn Lalonde On our Canadian Millennials site we previously wrote a post on the #Selfcare phenomenon that has seized the Millennial generation -if you haven’t had a chance to read it I highly recommend you check it out. That post and your conversation got us thinking about how Millennial views on health and healthy lifestyles

Digital Halos: The next generation of social license

By Devlyn Lalonde “Silicon Valley start-up” Now tell me, after reading those words what was the first thing that came to your mind? Well, if you’ve been watching the news you probably thought of Facebook’s Mark Zuckerberg talking to the US Government House and Senate committees over allegations of misuse of user data. But once

Generational change in the marketplace: A question of loyalty

By Devlyn Lalonde We often hear how Millennials are disrupting traditional powerhouse brands with their serial disloyalty. For example, where the traditional choices might be Coca-Cola or Pepsi, Millennials are saying, “Neither, I’ll take the ethically brewed, organic kombucha that’s made at my local co-op.” This has been repeated in industry after industry, from financial
Generational change in the marketplace: A question of loyalty
Good decisions require good data.