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How do you reach Millennials?

By: Megan Ross Millennials have grown up as the guinea pigs for new technology and new ways of connecting, from MSN and Myspace to the launch of Facebook, to the recent explosion of social media platforms that cater to every media format and interest. Millennials have a more diverse selection of online communication and expression
How do you reach Millennials?

Everything & nothing has changed. The pandemic one year later

By: Oksana Kishchuk While reflecting on the pandemic anniversary this week I came across a Twitter account from the UK which recently started posting news articles everyday from exactly one year prior. Some of the headlines seemed old, like the ones abter lockdown measures, were eerily similar to articles I’ve seen published just a few
Everything & nothing has changed. The pandemic one year later

Diversity and Inclusion in the Workplace

By: Oksana Kishchuk One of the things we can look forward to in 2021 (assuming vaccine timelines remain on track) is a slow return to the workplace. For some, this might be a welcome change but not everyone has had a positive experience in the workplace. We do a lot of work with companies, unions,
Diversity and Inclusion in the Workplace

COVID-19 & Canadian Youth: Impacts, Perspectives and The Recovery

By Oksana Kishchuk In September 2020 Abacus Data partnered with 13 youth-serving agencies to undertake a survey of Canadian youth aged 15 to 30. We wanted to better understand the experiences of the COVID-19 pandemic thus far, as told by Canadian Youth. Here’s just some of what we found.  (To read the full report, click
COVID-19 & Canadian Youth: Impacts, Perspectives and The Recovery

How a home internet connection is helping Canadians get through the COVID-19 pandemic

By David Coletto For over five weeks now, Canadians have been told to #StayHome and physically distance themselves from others because of the COVID-19 pandemic. So much of how they live, work, learn, and play has been upended, altered, and disrupted. Earlier this week, my spouse and I were talking about how surreal this has
How a home internet connection is helping Canadians get through the COVID-19 pandemic

Canadians recognize that regional wireless competitors have helped to reduce prices and believe further competition will reduce prices even more.

By David Coletto Téléchargez la version française Earlier this month, we conducted a national public opinion survey commissioned by Shaw Communications on public perceptions and impressions about the wireless market in Canada. Here’s what we found: 3 IN 4 CANADIANS BELIEVE THAT THEY CAN FIND LOWER COST OPTIONS FOR THEIR WIRELESS SERVICE THAN THE CONTRACT
Canadians recognize that regional wireless competitors have helped to reduce prices and believe further competition will reduce prices even more.

A Premier Ford Reset? Public yet to clue in as negatives hold steady

By Ihor Korbabicz The media has picked up on efforts to present a kinder, refreshed, genteel Doug Ford, but the public has yet to notice. Impressions of the Ontario Premier have been relatively stable since April 2019 when his negatives first reached the ~60% disapproval threshold and ~20% positive, a dynamic that has not shifted
A Premier Ford Reset? Public yet to clue in as negatives hold steady

Abacus Data Bulletin: Canadians would impeach & remove US President Trump

Abacus Data Bulletins are short analyses of public opinion data we collect. For more information or media interviews, contact Bruce Anderson or David Coletto. If it were up to a majority of Canadian voters, President Trump would be both impeached and removed from office, according to our latest nationwide opinion data.  Fully 60% say they would prefer to
Abacus Data Bulletin: Canadians would impeach & remove US President Trump

How Canadians celebrate (or don’t celebrate) Christmas

By Megan Ross and David Coletto With Christmas around the corner, we decided to ask Canadians about how they do (or don’t) celebrate the “most wonderful time of the year” (in our opinion). We replicated some questions we asked back in 2012 to see what’s changed. Interesting, a lot has. Here’s what we found: Canadians
How Canadians celebrate (or don’t celebrate) Christmas

A meatless revolution or a temporary fad?

What consumer attitudes tell us about potential shifts in consumer behaviour in Canada towards plant-based alternatives. By David Coletto, Oksana Kishchuk, and Megan Ross This past May, Beyond Meat Inc. started trading shares on the Nasdaq stock exchange. Its stock was initially priced at $25 USD and within a few months, it gained over 800%
A meatless revolution or a temporary fad?
Good decisions require good data.