A Premier Ford Reset? Public yet to clue in as negatives hold steady

By Ihor Korbabicz The media has picked up on efforts to present a kinder, refreshed, genteel Doug Ford, but the public has yet to notice. Impressions of the Ontario Premier have been relatively stable since April 2019 when his negatives first reached the ~60% disapproval threshold and ~20% positive, a dynamic that has not shifted

Abacus Data Bulletin: Canadians would impeach & remove US President Trump

Abacus Data Bulletins are short analyses of public opinion data we collect. For more information or media interviews, contact Bruce Anderson or David Coletto. If it were up to a majority of Canadian voters, President Trump would be both impeached and removed from office, according to our latest nationwide opinion data.  Fully 60% say they would prefer to

How Canadians celebrate (or don’t celebrate) Christmas

By Megan Ross and David Coletto With Christmas around the corner, we decided to ask Canadians about how they do (or don’t) celebrate the “most wonderful time of the year” (in our opinion). We replicated some questions we asked back in 2012 to see what’s changed. Interesting, a lot has. Here’s what we found: Canadians

A meatless revolution or a temporary fad?

What consumer attitudes tell us about potential shifts in consumer behaviour in Canada towards plant-based alternatives. By David Coletto, Oksana Kishchuk, and Megan Ross This past May, Beyond Meat Inc. started trading shares on the Nasdaq stock exchange. Its stock was initially priced at $25 USD and within a few months, it gained over 800%

Consumer Spotlight: Streaming Services in Canada

By Megan Ross With the recent launch of both Disney+ and Apple TV Plus, the streaming wars are heating up.  The market is saturated with all your favourite tv shows and movies accessible at the click of your mouse. It begs the question of whether there is enough room in the market or money in

Millennials and the short-term rental market

By Shruti Sandhu Millennials and the Canadian Housing Market have been a subject of discussion for nearly a decade. Can they afford it? What will they buy? Where will they buy? When will they buy? These are all questions that reporters, realtors, and social scientists try and answer on a regular basis. Born between the

Electoral hopes need millennial votes

By Shruti Sandhu With Climate Change being one of the ballot box issues for the upcoming Federal Election, candidates would do well to recognize the importance climate change plays in the electoral calculus of Canada’s millennials. Candidates without a credible plan on climate change will find it difficult to gain the support of Canada’s largest

Share everything: How millennials turned the simple idea of sharing into a multi-billion dollar economy

By Devlyn Lalonde Yes, the Millennials have been and are going to turbo-charge the sharing economy and continue to throw our traditional economy into chaos. Let me explain… We will begin by dispelling some myths about the sharing economy. Firstly, people sharing things is not a new phenomenon. Humans have been formally sharing stakes in

Where did the Millennials go? Millennials and membership

By Oksana Kishchuck Gone are the days of diligent church-going twenty-somethings, and after work drinks at the social club for the mid-career millennial employees. It’s apparent that millennials social lives are drastically different, and not just because of the high usage rates of social media apps such as SnapChat and Instagram used to communicate over

Rented dreams: The truth behind millennial home ownership

By Devlyn Lalonde 80% of millennials want to own a home. 80% is a staggering figure, especially when we are routinely told that millennials are a generation of perennial renters, opting to pay rent over paying down a mortgage. Now, the stereotype of the eternal renter is not unfairly painted, currently, only 27% of millennials

Good decisions require good data.