A member of Abacus Data’s executive team, she coordinates both broad organizational strategy and is responsible for managing research projects.
Skilled in both qualitative and quantitative research design and analysis, Oksana excels at executing research that delivers clear, actionable, and strategic insights for her clients. She has deep experience with a variety of research methods, including brand analysis, market/customer segmentation, key drivers analysis, issue awareness, and advocacy. With over half a decade of experience in the market research industry, her portfolio of research experience spans a wide breadth of sectors including some of Canada’s largest unions, associations, and corporations.
She has been featured in many media outlets including The Toronto Star, CTV News, City TV, and Global News, among others.
Oksana holds a Bachelor of Public Affairs and Policy Management with a specialization in Strategic Public Opinion and Policy Analysis and a Masters’ degree in Political Management, both from Carleton University.
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