Senior Consultant and Qualitative Research Specialist
Megan Ross
Megan is Senior Consultant and Qualitative Research Specialist at Abacus Data.
Connect with Megan Ross!
Megan is a Senior Consultant with a specialization in Qualitative Research at Abacus Data. Megan combines her background in behavioural science with statistical measures to provide clients with insights that are both concrete and nuanced. Megan has cultivated an advanced understanding of the cognitive biases that govern decision-making and shape opinion – why people do what they do and feel what they feel.
Megan has become our go-to in-house expert on qualitative research. She is able to unpack the affect and emotion informing perception using both traditional and technologically-advanced methods.
Megan brings a unique understanding of behaviour thanks to her educational background, having earned a Bachelor of Cognitive Science Honours from Carleton University and post-graduate certificate in Market Research and Business Intelligence.
A bookworm from an early age, Megan enjoys immersing herself in fantasy novels and expanding her personal library.
Megan's Most Recent Insights:
Renting: Smooth Sailing or Jumping Ship?
In our most recent survey, we looked at how Canadian renters are doing. Are they renting happily ever after or are they looking for greener pastures by purchasing a home as soon as possible? What is the current market outlook for renters right now? How is the rental market doing in terms of affordability and […]
Post-Pandemic Beauty Boom or Bust?
During the course of the pandemic, many of us have spent more time looking at ourselves than ever before. The transition to working from home has been enabled by videoconferencing tools like Zoom and nearly all our professional and social conversations are made possible by a series of video squares. While these tools have tremendous […]
How do you reach Millennials?
Millennials have grown up as the guinea pigs for new technology and new ways of connecting, from MSN and Myspace to the launch of Facebook, to the recent explosion of social media platforms that cater to every media format and interest. Millennials have a more diverse selection of online communication and expression than any previous […]