Labour & Trade Unions
A new era of precarity.
Canadian workers are navigating a new era of precarity. They are uncertain about whether the systems and supports they rely on will hold tomorrow. This shift is reshaping the dynamics of collective bargaining, with strike activity surging to near-historic levels and tentative agreements no longer guaranteed to pass.
Generational divides, rising expectations.
Unions today face both opportunity and risk. A mobilized membership can deliver real power at the bargaining table, but generational divides are creating new complexities. Younger workers, more skeptical of leadership and more willing to reject modest gains, are driving a wave of conflict that requires union leaders to listen more closely than ever.
Research that strengthens unity.
Abacus Data helps unions bridge divides by providing evidence-based insights into what members across generations expect, value, and are prepared to risk. Through custom member surveys and generational analysis, we equip leaders with the tools to anticipate fractures, strengthen unity, and secure agreements that truly reflect their members’ priorities.
We offer a range of research solutions designed to bolster the strength of labour and trade unions by unpacking the nuances of the member experience and mapping the public opinion landscape surrounding member and union priorities. These services include:
- Dedicated collective bargainning research to keep the pulse of members and deliver confidence to negotiating committees
- Public sentiment tracking – explore how Canadians feel about your union, members, and asks at the bargaining table.
- Member satisfaction surveys
- Online research communities – get real-time insights from members before, during and after bargaining.
Precarity, Collective Bargaining, and Why Member Research Matters More Than Ever
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Get evidence that strengthens unity
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