Housing
A national emergency.
Canadians overwhelmingly view housing affordability as one of the country’s most urgent challenges. With rising prices, tight availability, and barriers to ownership, public frustration is mounting—and governments at all levels are under pressure to deliver bold reforms.
Support for practical solutions.
There is strong public backing for measures like rent-to-own programs, longer mortgage terms, zoning changes, and reinvestment of tax revenues to accelerate supply and reduce affordability pressures. Canadians are ready to see action that aligns with the urgency of the crisis.
Research that drives policy and strategy.
Abacus Data helps governments, developers, realtors, and housing advocates understand where the public stands on affordability, financing, and reform. By testing innovative policy options and tracking sentiment across demographics, we deliver the insights needed to act quickly, communicate effectively, and meet Canadians’ expectations for meaningful progress.
- Public sentiment tracking on housing access, affordability, desire to own and satisfaction with government policy interventions.
- Foundational research for developers and housing innovators – understand who your consumers are, what they want, how to reach them, and what to say to them.
- Buyer Journey and Market Insight Research – uncover the motivations, barriers, and emotional drivers influencing purchase decisions, enabling smarter design, marketing, and policy solutions.
Housing the Goal
How Canadians are Resizing Expectations and Redefining What Homeownership Means
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Housing Concerns Grow
Over Half of Canadians Fear Losing Their Home Due to Financial Changes
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9 in 10 Canadians are Concerned About the State of Housing in Canada Today
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Testimonials
Here’s what our clients are saying about us