Health & Wellness
A system under pressure.
Canadians’ confidence in the healthcare system is eroding as access to care, staffing shortages, and misinformation fuel growing concern. At the same time, public demand for better solutions and stronger accountability has never been higher.
Insights that build trust and impact.
With the right insights, healthcare organizations, policymakers, and advocates can build trust, strengthen engagement, and shape policies that resonate with patients and providers alike. Abacus Data is here to help you navigate this shifting landscape with evidence-driven research and strategy.
Turning evidence into action.
We partner with clients to track public, patient, and consumer sentiment across regions and demographics, measure the impact of staffing and workforce initiatives, test reactions to new policy proposals, and assess how misinformation affects decision-making. By translating these insights into action, we help our clients design effective communication, workforce, and patient-engagement strategies that address today’s challenges and prepare for tomorrow’s opportunities.
- Product and service innovation and development
- Public sentiment tracking on access, affordability & confidence
- Member engagement surveys for healthcare professional associations and unions
- Reputation benchmarking and tracking
- Policy Impact & Advocacy Research – testing support for reforms and framing messages that drive change
Clarity for a healthcare system Canadians depend on
Testimonials
Here’s what our clients are saying about us