Food, Beverage & Agriculture
Canada’s food, beverage, and agriculture sectors face mounting pressures from trade disputes and shifting regulations to evolving consumer expectations around value, health, and sustainability. For supply-managed sectors like eggs, chicken, and dairy, protecting the system in the face of international trade challenges remains a top priority.
Experience across the value chain.
Abacus Data has supported producers, manufacturers, and marketers across the supply chain in their advocacy efforts, surveyed farmers for Farm Credit Canada, and partnered with Dairy Farmers of Canada to uncover how to position milk to Millennial and Gen Z consumers. We’ve also conducted market segmentation and product viability studies for Arla Foods and customer satisfaction research for Sysco Food Service, and led a visioning exercise for a major restaurant chain, ensuring insights directly inform growth strategies.
Evidence that fuels growth and advocacy.
Whether it’s building the case to policymakers, identifying the right message for younger consumers, or testing new product opportunities, our research gives clients the clarity and confidence to act. As your trusted partner, Abacus Data brings deep sector experience and rigorous public opinion research to help you navigate challenges, seize opportunities, and stay competitive in a rapidly evolving marketplace.
- Market landscape mapping – understand consumer segments and evolving palate preferences.
- Concept and message testing – discover which marketing messages move the needle with consumers through survey research and refine campaign assets with qualitative tools like focus groups or online research communities.
- Product innovation and development
Healthy or Not?
The dynamics of public perceptions about nutrition, exercise and lifestyle – Abacus Data
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Canadians want Canadian Raised
9 in 10 Canadians Say It’s Important to Them that the Dairy, Eggs, Chicken and Turkey They Buy Come From Canada.
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A meatless revolution or a temporary fad?
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Testimonials
Here’s what our clients are saying about us