We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Our mission is simple:


With offices in Toronto and Ottawa, Canada - we conduct research for and provide strategic counsel to some of North America’s leading corporations and advocacy group by delivering global research capacities with the attention to detail and focus of a boutique firm. 

We have the capacity to conduct surveys, focus groups (on- and offline), membership surveys, elite and stakeholder consultations, and build online research communities. We have years of real-world data science experience that has translated into practical insights and actionable recommendations for our clients.


We value curiosity, integrity, hard work, and creativity believing good research and strategic sights come from an intense focus on our clients, rigourous methods, and occasionally challenging convention.

As important, we aim to delight our clients by being timely, responsive, and advocates for their organization.


Whether it is a public opinion study on a challenging issue or consumer research on product and pricing design, market sizing, our team has the experience and energy to deliver deep insights on-time, on-budget, and with a creative perspective.

We are also one of Canada's most accurate polling and research firms, having accurately forecasted the popular vote in the 2019 Canadian General Election.

Meet the Team

Our team combines the experience of our Chairman Bruce Anderson, one of Canada’s leading research executives for two decades, with the energy, creativity and research expertise of CEO David Coletto, PhD.

Bruce Anderson


David Coletto


Ihor Korbabicz

Executive Director

Yvonne Langen

Director of Business Development

Jonathan Nadeau

Field Manager & Analyst

Oksana Kishchuk


Megan Ross

Senior Analyst

Kim de Belle


Perry Tsergas

President/CEO spark*advocacy

Good Decisions Require Good Data.