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We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

Our mission is simple:

WE HELP PEOPLE MAKE THE RIGHT DECISIONS.

With offices in Toronto and Ottawa, our team conducts research for and provides strategic counsel to some of North America’s leading corporations and advocacy groups. We’re proud to deliver global research capacities with the attention to detail and focus of a boutique firm. 

We have the capacity to conduct surveys, online and offline focus groups, elite and stakeholder consultations, build online research communities, and more. Our years of real-world data science experience translates into practical insights and actionable recommendations for our clients.


We value curiosity, integrity, hard work, and creativity. We also believe good research and strategic insights come from an intense focus on our clients, rigorous methods, and occasionally challenging conventional norms.

Equally as important, we aim to delight our clients by being timely, responsive, and advocating for their organizations.


Whether studying public opinion on a divisive issue, conducting consumer research on product and pricing design, or sizing markets, our team has the experience and energy to deliver deep insights on-time, on-budget, and with a creative perspective.

We are also one of Canada's most precise polling and research firms, having accurately forecasted the popular vote in the 2019 Canadian General Election.

Meet the Team

Our team combines the experience of our Chairman Bruce Anderson, one of Canada’s leading research executives for two decades, with the energy, creativity and research expertise of CEO David Coletto, PhD.

Bruce Anderson
Bruce Anderson

Chairman

David Coletto
David Coletto

CEO

Ihor Korbabicz
Ihor Korbabicz

Executive Director

Yvonne Langen
Yvonne Langen

Director of Business Development

Richard Jenkins
Richard Jenkins

Director, Public Sector Research

Jonathan Nadeau
Jonathan Nadeau

Field Manager & Analyst

Oksana Kishchuk
Oksana Kishchuk

Consultant

Megan Ross
Megan Ross

Senior Analyst

Kim de Belle
Kim de Belle

Associate

Perry Tsergas
Perry Tsergas

President/CEO spark*advocacy

Samriddh Chaudhury
Samriddh Chaudhury

Analyst

Good Decisions Require Good Data.