Thoughtful, curious, fast and friendly.

David Coletto


David Coletto is one of the founding partners and CEO of Abacus Data.

He manages the day to day operations and leads Abacus Data’s team of research consultants and strategists, delivering strategic advice and research design expertise to some of Canada’s leading corporations, advocacy groups, and political leaders. Coletto has over nine years experience working in the marketing research industry and is an industry leader in online research methodologies, public affairs research, corporate and organizational reputation studies, and youth research.

An outspoken proponent of transparency in the polling industry, David is regularly called up by media and organizations to provide expert analyses of public opinion and research methodologies.

He has led research projects for organizations in many sectors including pharmaceutical, transportation, financial services, educational, natural resource, telecommunications, media, arts and cultural, tourism, and retail. He has also advised elected officials and senior-level decision makers at the federal, provincial, and municipal government levels.

David also leads Abacus Data’s Canadian Millennial Research Practice, developed to help clients connect and engage with Canadian Millennials (those born between 1980 and 2000).  Their online home,, is the most comprehensive site dedicated to Canadian Millennials on the web.

Earning a doctorate from the University of Calgary in 2010, David is a regular columnist with The Hill Times and iPolitics, and an Adjunct Professor at the Arthur Kroeger College of Public Affairs at Carleton University where he teaches courses on polling and public opinion, political marketing, research methods, and designing public affairs strategies. He is also an instructor at the Clayton H. Riddell Graduate Program in Political Management at Carleton University

In 2013, the Ottawa Business Journal and Ottawa Chamber of Commerce named him a Forty Under Forty in Ottawa.

And to answer the question a lot of you are asking – David is 31 years old.


Book David to Speak at your Next Event

David is also regularly called upon to speak to groups and conferences about topics ranging from federal and provincial politics, generational and demographic changes, and empowering the Millennial generation.  For more information about booking David to speak at your next meeting, please contact him directly.