Learn more about how we can make data work for you.
Abacus Data is one of North America’s leading public opinion and marketing research firms bringing together the latest technology and industry expertise to help organizations effectively understand and connect with those they serve.
Our work is guided by our core values of integrity, innovation, collaboration, and challenging convention. We are at the forefront of the research sector and deliver revolutionary insights and strategy to our clients.
Travel Alberta is the tourism marketing organization for the Government of Alberta. Abacus Data was selected in a competitive process to conduct research to confirm whether Travel Alberta’s written copy appeals and resonates with its target audiences. We understood it was imperative to use the appropriate voice and tone in written communications to bring the brand to life for customers.
Our Canadian Millennial practice is designed to help businesses, policy makers, and anyone else to engage with Millennials.
Visit the Abacus Insider: our new online home for the latest insights, polling, and updates from the team at Abacus Data.
The team at Abacus Data brings together a deep understanding of public affairs and consumer behaviour with a commitment to innovation and challenging convention within the research industry. Let us help you meet your objectives. Success is our outcome.
Bruce Anderson, Chairman
Toll free: 888-757-1119