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Thoughts + Findings

30 | 04 | 2018

Millennial Month Wrap-up

By Devlyn Lalonde April has been a fun month for us here at Abacus. For the last 30 days we […]

By: Abacus
20 | 04 | 2018

The Wearable Revolution: Millennials are leading the wearable movement

By Devlyn Lalonde On our Canadian Millennials site we previously wrote a post on the #Selfcare phenomenon that has seized […]

By: Abacus
17 | 04 | 2018

Digital Halos: The next generation of social license

By Devlyn Lalonde “Silicon Valley start-up” Now tell me, after reading those words what was the first thing that came […]

By: Abacus
16 | 04 | 2018

Generational change in the marketplace: A question of loyalty

By Devlyn Lalonde We often hear how Millennials are disrupting traditional powerhouse brands with their serial disloyalty. For example, where […]

By: Abacus
12 | 04 | 2018

Millennials – a unified tribe or disjointed mob: Millennial Self-Identity

By Devlyn Lalonde Entitled, narcissistic, tech savvy, needy, immediate gratification, these were the top five descriptions that Baby Boomers came […]

By: Abacus
11 | 04 | 2018

Talking about my generation: Why a generational lens can help explain and anticipate behaviour

By David Coletto In February, I was part of a panel discussion talking about political marketing and the future of […]

By: Abacus

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About Abacus

Abacus Data is an innovative, fast-growing public opinion, data science, and marketing research consultancy. We use the latest technology, sound science, and deep experience to generate research-based advice to our clients.  We offer global research capacity with a strong focus on customer service, attention to detail and value-added insight.

Our team combines the experience of our Chairman Bruce Anderson, one of Canada’s leading research executives for two decades, with the energy, creativity and research expertise of CEO David Coletto, PhD.  More…


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