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As a boutique, full-service market research and strategy firm, our success is driven by the strong relationships we have with our clients and the quality of service we deliver. With clients all over North America, we serve them from our offices in Toronto and Ottawa, Canada.

Abacus Data offers a suite of research tools and strategy services designed to assist businesses, associations, and organizations of all stripes and sizes to engage with their key stakeholders. From custom panels, omnibus surveys, and one-off engagement studies through to customer analysis, evidence-based management and scenario planning, we offer full-service capabilities with the attention and focus of a boutique firm.

Sure, we do surveys (intercept, mail, telephone and online) and we also do focus groups, but ask our clients what we do and you’ll quickly understand that we provide much more.

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Who We've Worked With


How We Work

Our clients come to us with many different objectives. We use our experience, knowledge, and good data to help them make the right decision.Public affairs practice chart Market research & business intelligence graphic

Turning data into action

We often partner with our friends (and office mates) at spark*advocacy who help boost your communications to connect, inform, persuade, surprise and spark a conversation.

Together, we bring the left and right sides of the brain together: analytical and data-based insights and strategy combined with creativity, compelling stories, and impactful design.

Abacus Data and Spark Advocacy left brain/right brain illustration

Here's a sample of the kind of work we do:

What We Offer


Understand the changing market preferences, attitudes, and behaviour in your sector.


Top-flight guidance on how to shape your strategic direction based on our deep understanding of your organization and your issues.


As data experts and strategic consultants, we can work with your organization to set goals, objectives, and KPIs that make your progress measurable – an ideal approach for anyone looking to make a case for support to a board of directors or funding body.


As the Canadian millennials experts we can work with your organization to better understand how to attract and retain millennial talent, manage the intergenerational workplace and plan for the future.



We have worked with corporate, union, and association clients to glean invaluable insights to bring the member, audience, or employee voice into the decision-making process.


We offer advanced data analytics, segmentation, modelling, and research design. We take an existing data set, quantitative or qualitative, structure, organize, and model it with experience, speed, and curiosity.


Abacus Data CEO, David Coletto, is one of Canada’s foremost experts on millennials and delivers engaging presentations on the subject to national and international audiences. He is an ideal catalyst for a conversation about generational change at your next AGM, board meeting, or conference.


Pose a question to Canada. We run a monthly, national omnibus survey where we take Canada’s pulse on a wide range of issues.
This is a great option for clients with a limited scope or restrained budget. For $1000, you can purchase a question on the national omnibus which includes design support, demographic and regional variables, and a PowerPoint deck with analysis.

Good Decisions Require Good Data.