Abacus Data | What We Do

Most leaders struggle to connect with their audiences because they aren’t sure how they think, feel, or will react.

At Abacus Data, our research and intelligence platform deliver strategic insights so you can make better decisions, confidently.

As a boutique, full-service market and social research and strategy firm, our success is driven by the strong relationships we have with our clients and the quality of service we deliver. With clients all over North America, we serve them from our offices in Toronto and Ottawa, Canada.

Good data drives success.

Good data tells your story.

Good data builds consensus.

We meet leaders all the time who aren't sure which choice is the right one. They struggle to achieve their objectives.

Our work helps respond to challenges and take advantage of opportunities every day.

Including:

Testing messages to decide which one will captivate and motivate the right audiences through creative qualitative research.
Assessing the impact of big events on an organization or individual's image and brand through reputation research.
Demonstrating public support for policy and political action through public opinion research and polls.
Informing big decisions and strategies with stakeholder intelligence through membership, employee, and stakeholder studies.
Exploring how audiences will react to new product or service offerings through surveys, focus groups, and one-on-one interviews.

We offer a suite of research tools and strategy services designed to assist businesses, associations, and organizations of all stripes and sizes to engage with their key stakeholders. From custom panels, omnibus surveys, and one-off engagement studies through to customer analysis, evidence-based management and scenario planning, we offer full-service capabilities with the attention and focus of a boutique firm.

Sure, we do surveys (intercept, mail, telephone and online) and we also do focus groups, but ask our clients what we do and you’ll quickly understand that we provide much more.

SCHEDULE A MEETING TODAY AND LET'S GET STARTED

Your research firm should deliver confidence. For over 10 years, that's exactly what we've done.

What our clients get when they work with us

Our clients come to us with many different objectives. We use our experience, knowledge, and good data to help them make the right decision.

Our clients no longer struggle to make decisions without clear, data-driven advice and insights. They count on us to deliver thoughtful, fast, and relevant insights using the top research and intelligence platform available in the marketplace today.

This means:

Over 80 years of combined experience and expertise understanding how consumers, members, and employees think and make decisions.
Professional, detail-oriented client service so you don't worry about the details. Leave those to us.
Accurate data that you can trust to drive decisions, build consensus, and tell your story.
Respected and trusted content (publicly released polls and analysis) that tells your story and gets noticed.

We are proud that 95% of our clients would recommend us to others and millions of Canadians and Americans have visited our site to access the analysis and polls we have released.

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Turning data into action and storytelling (It's what we are really good at!)

We have developed a robust platform to share research findings and get the results noticed by influencers, policymakers, and the general public.

This platform includes:

The largest public affairs/relations social media platform of any polling company in Canada that includes a combined Twitter following of 62,000, over 3,500 Facebook followers, and an email distribution list of over 5,400.
But more important than the size of the network is its quality. Our team and corporate platforms are followed by leading elected and unelected officials, senior bureaucrats, political journalists and editors, and other influencers within your influencer ecosystems

AMPLIFY YOUR RESEARCH CONTENT AND STORIES TODAY

We often partner with our friends (and office mates) at spark*advocacy who help boost your communications to connect, inform, persuade, surprise and spark a conversation.

Together, we bring the left and right sides of the brain together: analytical and data-based insights and strategy combined with creativity, compelling stories, and impactful design.

GET BOTH SIDES OF OUR BRAINS WORKING FOR YOU

MARKET RESEARCH

Understand the changing market preferences, attitudes, and behaviour in your sector.

EXECUTIVE POLLING BRIEFINGS

Our senior team regularly briefs senior executives on the state of public opinion to help guide decisions. Arrangements can be made on a retainer basis with weekly, bi-weekly, or monthly public opinion briefings. Watch an example briefing delivered by Abacus Chief Executive David Coletto.

STRATEGIC ADVICE

Top-flight guidance on how to shape your strategic direction based on our deep understanding of your organization and your issues.

GOAL-SETTING

As data experts and strategic consultants, we can work with your organization to set goals, objectives, and KPIs that make your progress measurable – an ideal approach for anyone looking to make a case for support to a board of directors or funding body.

GENERATIONAL CHANGE ADVISORS

As the Canadian millennials experts we can work with your organization to better understand how to attract and retain millennial talent, manage the intergenerational workplace and plan for the future.

EMPLOYEE, MEMBER, OR AUDIENCE ENGAGEMENT STUDIES

We have worked with corporate, union, and association clients to glean invaluable insights to bring the member, audience, or employee voice into the decision-making process.

DATA ANALYTICS

We offer advanced data analytics, segmentation, modelling, and research design. We take an existing data set, quantitative or qualitative, structure, organize, and model it with experience, speed, and curiosity.

SPEAKING AND DIGITAL MEETINGS

Abacus Data CEO, David Coletto, is one of Canada’s foremost experts on public opinion, Canadian politics, consumer behaviour, millennials and Generation Z. He delivers engaging presentations on these subject to national and international audiences. He is an ideal catalyst for a conversation about generational change at your next AGM, board meeting, or conference.

NATIONAL OMNIBUS POLLING

Pose a question to Canada. We run a monthly, national omnibus survey where we take Canada’s pulse on a wide range of issues.
This is a great option for clients with a limited scope or restrained budget. For $1000, you can purchase a question on the national omnibus which includes design support, demographic and regional variables, and a PowerPoint deck with analysis.

What We Do

Most leaders struggle to connect with their audiences because they aren’t sure how they think, feel, or will react.

At Abacus Data, our research and intelligence platform deliver strategic insights so you can make better decisions, confidently.

As a boutique, full-service market and social research and strategy firm, our success is driven by the strong relationships we have with our clients and the quality of service we deliver. With clients all over North America, we serve them from our offices in Toronto and Ottawa, Canada.

Good data drives success.

Good data tells your story.

Good data builds consensus.

Who We've Worked With

Your research firm should deliver confidence. For over 10 years, that's exactly what we've done.

What our clients get when they work with us

Turning data into action and storytelling (It's what we are really good at!)

Public Affairs Polling

Employee Sensing Surveys

Community Engagement Polling

Advertisement and Concept Testing

Reputation Measurement and Tracking

Pricing or Product Design Studies

Stakeholder Reputation Audits

Expert Witness and Litigation Studies

Labour Negotiation Support

Membership Value Studies

Customer Segmentation

What We Offer