As a boutique, full-service market research and strategy firm, our success is driven by the strong relationships we have with our clients and the quality of service we deliver. With clients all over North America, we serve them from our offices in Toronto and Ottawa, Canada.

Abacus Data offers a suite of research tools and strategy services designed to assist businesses, associations, and organizations of all stripes and sizes to engage with their key stakeholders. From custom panels, omnibus surveys, and one-off engagement studies through to customer analysis, evidence-based management and scenario planning, we offer full-service capabilities with the attention and focus of a boutique firm.

Sure, we do surveys (intercept, mail, telephone and online) and we also do focus groups, but ask our clients what we do and you’ll quickly understand that we provide much more.

 
Who We've Worked With

 

How We Work

Our clients come to us with many different objectives. We use our experience, knowledge, and good data to help them make the right decision.

Turning data into action

We often partner with our friends (and office mates) at spark*advocacy who help boost your communications to connect, inform, persuade, surprise and spark a conversation.

Together, we bring the left and right sides of the brain together: analytical and data-based insights and strategy combined with creativity, compelling stories, and impactful design.

Here's a sample of the kind of work we do:

Employee sensing survey

Community Engagement Polling

Advertisement and Concept Testing

Reputation Measurement and Tracking

Pricing or Product Design Studies

Stakeholder Reputation Audits

Public Affairs Polling

Membership Engagement

Customer Segmentation

What We Offer

MARKET RESEARCH

Understand the changing market preferences, attitudes, and behaviour in your sector.

STRATEGIC ADVICE

Top-flight guidance on how to shape your strategic direction based on our deep understanding of your organization and your issues.

GOAL-SETTING

As data experts and strategic consultants, we can work with your organization to set goals, objectives, and KPIs that make your progress measurable – an ideal approach for anyone looking to make a case for support to a board of directors or funding body.

GENERATIONAL CHANGE ADVISORS

As the Canadian millennials experts we can work with your organization to better understand how to attract and retain millennial talent, manage the intergenerational workplace and plan for the future.

 

EMPLOYEE/MEMBER/AUDIENCE ENGAGEMENT STUDIES

We have worked with corporate, union, and association clients to glean invaluable insights to bring the member, audience, or employee voice into the decision-making process.

DATA ANALYTICS

We offer advanced data analytics, segmentation, modelling, and research design. We take an existing data set, quantitative or qualitative, structure, organize, and model it with experience, speed, and curiosity.

SPEAKING

Abacus Data CEO, David Coletto, is one of Canada’s foremost experts on millennials and delivers engaging presentations on the subject to national and international audiences. He is an ideal catalyst for a conversation about generational change at your next AGM, board meeting, or conference.

NATIONAL OMNIBUS

Pose a question to Canada. We run a monthly, national omnibus survey where we take Canada’s pulse on a wide range of issues.
This is a great option for clients with a limited scope or restrained budget. For $1000, you can purchase a question on the national omnibus which includes design support, demographic and regional variables, and a PowerPoint deck with analysis.

Good Decisions Require Good Data.

Let's work together

Research + Insight

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  • Phone : 1 888-757-1119
  • Email : info@abacusdata.ca
  • Address : 6-71 Bank Street, Ottawa, ON K1P 5N2

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