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Our mission is simple:
WE HELP PEOPLE MAKE THE RIGHT DECISIONS.

In a world characterized by uncertainty and constant change, we furnish our clients with actionable insights and increased confidence; empowering them to make informed, data-driven decisions.

Whether you’re looking to gauge public opinion by posing a single question on an omnibus survey or looking to develop a longitudinal online research community with your customers, we begin every project with a conversation. We want to establish a deep understanding of your research objectives, challenges, and opportunities and take a collaborative approach to developing a research plan that will exceed your expectations.

We offer a suite of research tools and strategy services designed to assist businesses, associations, and organizations of all stripes and sizes to engage with their key stakeholders. From custom panels, omnibus surveys, and one-off engagement studies through to customer analysis, evidence-based management and scenario planning, we offer full-service capabilities with the attention and focus of a boutique firm.

SCHEDULE A MEETING TODAY AND LET'S GET STARTED

What we offer

FULL SERVICE MARKET AND OPINION RESEARCH

Understand the changing market preferences, attitudes, and behaviour in your sector.

EMPLOYEE, MEMBER, OR AUDIENCE ENGAGEMENT STUDIES

We have worked with corporate, union, and association clients to glean invaluable insights to bring the member, audience, or employee voice into the decision-making process.

EXECUTIVE POLLING BRIEFINGS

Our senior team regularly briefs senior executives on the state of public opinion to help guide decisions. Arrangements can be made on a retainer basis with weekly, bi-weekly, or monthly public opinion briefings. Watch an example briefing delivered by Abacus Chief Executive David Coletto.

STRATEGIC ADVICE

Top-flight guidance on how to shape your strategic direction based on our deep understanding of your organization and your issues.

GOAL-SETTING

As data experts and strategic consultants, we can work with your organization to set goals, objectives, and KPIs that make your progress measurable – an ideal approach for anyone looking to make a case for support to a board of directors or funding body.

GENERATIONAL CHANGE ADVISORS

As the Canadian millennials experts we can work with your organization to better understand how to attract and retain millennial talent, manage the intergenerational workplace and plan for the future.

DATA ANALYTICS

We offer advanced data analytics, segmentation, modelling, and research design. We take an existing data set, quantitative or qualitative, structure, organize, and model it with experience, speed, and curiosity.

SPEAKING, FACILITATION, AND VIRTUAL MEETINGS

Abacus Data CEO, David Coletto, is one of Canada’s foremost experts on public opinion, Canadian politics, consumer behaviour, millennials and Generation Z. He delivers engaging presentations on these subject to national and international audiences. He is an ideal catalyst for a conversation about generational change at your next AGM, board meeting, or conference.

NATIONAL OMNIBUS POLLING

Pose a question to Canada. We run a monthly, national omnibus survey where we take Canada’s pulse on a wide range of issues.

This is a great option for clients with a limited scope or restrained budget. For $1000, you can purchase a question on the national omnibus which includes design support, demographic and regional variables, and a PowerPoint deck with analysis.

Here's a sample of the kind of work we do:

STORYTELLING: CRAFTING A COMPELLING DATA-DRIVEN NARRATIVE

If you’re looking to conduct research to create a case for support for your policy priorities or product, we will help you shape the findings into a clear and compelling narrative – whether that’s in the form of a PowerPoint presentation, written report, or presentation to your Board or key stakeholders.

In addition, we can help you share that story with a wider audience and get the results noticed by influencers, policymakers, and the general public through our robust social and digital platform.

This platform includes:

  • The largest public affairs/relations social media platform of any polling company in Canada that includes a combined Twitter following of 62,000, over 3,500 Facebook followers, and an email distribution list of over 5,400.
  • But more important than the size of the network is its quality. Our team and corporate platforms are followed by leading elected and unelected officials, senior bureaucrats, political journalists and editors, and other influencers within your target ecosystems.

AMPLIFY YOUR RESEARCH CONTENT AND STORIES TODAY

We often partner with our friends (and office mates) at spark*advocacy who help transform your research findings into eye-catching campaigns for digital, social, out-of-home, and more. They can also boost your communications with a geo-targeted or audience-targeted advertising spend to connect, inform, persuade, surprise, and spark a conversation.

Together, we bring the left and right sides of the brain together: analytical and data-based insights and strategy combined with creativity, compelling stories, and impactful design.

Abacus Data and Spark Advocacy left brain/right brain illustration

Good Decisions Require Good Data.