In a world characterized by uncertainty and constant change, we furnish our clients with actionable insights and increased confidence; empowering them to make informed, data-driven decisions.
Whether you’re looking to gauge public opinion by posing a single question on an omnibus survey or looking to develop a longitudinal online research community with your customers, we begin every project with a conversation. We want to establish a deep understanding of your research objectives, challenges, and opportunities and take a collaborative approach to developing a research plan that will exceed your expectations.
We offer a suite of research tools and strategy services designed to assist businesses, associations, and organizations of all stripes and sizes to engage with their key stakeholders. From custom panels, omnibus surveys, and one-off engagement studies through to customer analysis, evidence-based management and scenario planning, we offer full-service capabilities with the attention and focus of a boutique firm.
Understand the changing market preferences, attitudes, and behaviour in your sector.
We have worked with corporate, union, and association clients to glean invaluable insights to bring the member, audience, or employee voice into the decision-making process.
Our senior team regularly briefs senior executives on the state of public opinion to help guide decisions. Arrangements can be made on a retainer basis with weekly, bi-weekly, or monthly public opinion briefings. Watch an example briefing delivered by Abacus Chief Executive David Coletto.
Top-flight guidance on how to shape your strategic direction based on our deep understanding of your organization and your issues.
As data experts and strategic consultants, we can work with your organization to set goals, objectives, and KPIs that make your progress measurable – an ideal approach for anyone looking to make a case for support to a board of directors or funding body.
As the Canadian millennials experts we can work with your organization to better understand how to attract and retain millennial talent, manage the intergenerational workplace and plan for the future.
We offer advanced data analytics, segmentation, modelling, and research design. We take an existing data set, quantitative or qualitative, structure, organize, and model it with experience, speed, and curiosity.
Abacus Data CEO, David Coletto, is one of Canada’s foremost experts on public opinion, Canadian politics, consumer behaviour, millennials and Generation Z. He delivers engaging presentations on these subject to national and international audiences. He is an ideal catalyst for a conversation about generational change at your next AGM, board meeting, or conference.
Pose a question to Canada. We run a biweekly, national omnibus survey where we take Canada’s pulse on a wide range of issues.
This is a great option for clients with a limited scope or restrained budget. For $1,200, you can purchase a question on the national omnibus which includes design support, demographic and regional variables, and a PowerPoint deck with analysis.
If you’re looking to conduct research to create a case for support for your policy priorities or product, we will help you shape the findings into a clear and compelling narrative – whether that’s in the form of a PowerPoint presentation, written report, or presentation to your Board or key stakeholders.
In addition, we can help you share that story with a wider audience and get the results noticed by influencers, policymakers, and the general public through our robust social and digital platform.
This platform includes:
AMPLIFY YOUR RESEARCH CONTENT AND STORIES TODAY
We often partner with our friends (and office mates) at spark*advocacy who help transform your research findings into eye-catching campaigns for digital, social, out-of-home, and more. They can also boost your communications with a geo-targeted or audience-targeted advertising spend to connect, inform, persuade, surprise, and spark a conversation.
Together, we bring the left and right sides of the brain together: analytical and data-based insights and strategy combined with creativity, compelling stories, and impactful design.
Abacus Data Compliance with Canadian and Global Research Best Practices
Abacus Data is an Accredited Agency member of the Canadian Research Insights Council (CRIC) which is the governing body which sets standards for the research industry in Canada. We are also a member of ESOMAR, the global standard setting body for research.
This is to certify that Abacus Data
As part of our standards at the firm, we support the CRIC Pledge to Canadians.
CRIC Pledge to Canadians
Your voice counts! By participating in marketing, social and public opinion research, your opinions help influence the things that matter most to you. This includes government policies and programs and the development of products and services that better meet your needs. We recognize that your continued participation and willingness to share your opinions is based on trust and respect. When you participate in research offered by our firm or any company that is a member of the Canadian Research Insights Council (CRIC), you can expect that:
We welcome your feedback on our research. Feedback on any CRIC member company can be provided through the CRIC Research Verification Service.
CEO Declaration of Compliance with CRIC Standard
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