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Survey commissioned by the Trade Fairness Coalition. 

Click on the language below for the detailed report.



Abacus Data has just completed a survey of 2,407 residents aged 18 and older living in Italy, the Netherlands, the United Kingdom, Germany, France, and Spain.  A total of 400 interviews were conducted online with a representative sample of residents in each country from April 11 to 22, 2014.

The sample was randomly recruited from the Valued Opinions  online panels.  The panels are recruited.  The size of each panel is detailed below. The panels are recruited  using a “By-Invitation-Only”® approach and through online marketing with over 300 diverse online affiliate partners and targeted website advertising. The panels also comply with, or exceed, all applicable industry standards published by: ESOMAR, the MRS, and BVM (Germany).

The data was weighted by age, gender, and region according to national population statistics in each country.  The overall six country average was weighted according to the population of each country.

The Marketing Research and Intelligence Association policy limits statements about margins of sampling error for most online surveys.   The margin of error for a comparable probability-based random sample of the same size is +/- 2.0%, 19 times out of 20.  The margin of error for a comparable probability-based random sample of 400 is +/- 5.0%, 19 times out of 20.

Good Decisions Require Good Data.