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March 30, 2011
QMI Agency

Sun News Network, the upstart all-news and talk television network, said Tuesday it had teamed up with one of Canada’s bright new market research firms, Abacus Data Inc., to provide it with polls on everything from voting intentions to attitudes about Prime Minister Stephen Harper’s decision not to attend the royal wedding.

Sun News Network is set to launch on April 18. Abacus Data Inc., headed by David Coletto, launched last July.

Both are ready to challenge the conventional wisdom in their respective fields.

As the pollster for Sun News, Abacus will provide research-based insight and analysis on politics, business and other news, and Coletto will appear regularly on Daily Brief hosted by David Akin and Mercedes Stephenson as well as on the network’s morning show, The Roundtable.

“Together we are going to peel away the layers of Canadian public opinion and find out what really makes people in this country tick: What inspires them, what frustrates them and sometimes what makes them mad as hell,” Coletto said.

Coletto earned a doctorate in political science at the University of Calgary and is currently a visiting fellow at the Arthur Kroeger College of Public Affairs.

“Dave is a bit of a rebel, he’s not your typical pollster,” said Luc Lavoie, the project spokesman for Sun News Network. “He asks real questions that cut to the heart of the issues that actually matter. And he isn’t afraid to do it.”


Good Decisions Require Good Data.