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Raptors, NHL playoffs, or the Jays: What sport were Canadians following more closely in May?

By Claire Gummo With the Raptors’ exciting Eastern Conference run officially at a close, we asked Canadians how closely they were following a number of professional sports in mid-May. Here is what we found: 26% of Canadians at least somewhat closely followed the NHL playoffs, followed by 25% who were following the Blue Jays regular

Introducing The Canadian Millennial Report

Abacus Data is pleased to offer Canada’s first comprehensive syndicated bi-annual study of Canadian Millennials – The Canadian Millennial Report. While previous studies focus on Canadian youth, our studies track this key generation over time; capturing changes in attitudes and behaviour by tracking responses to important issues. Click here to download the complete product sheet.

Need to Give Your Board a Boost? Add a Millennial

Is your governance board struggling to understand your consumer base? Having trouble staying on top of the latest trends in tech and employment? One author suggests that the answer may be generational diversity. In an op-ed for Forbes, Avery Blank argues that adding  Millennials to governance boards can significantly benefit corporations. According to Blank, from a strategic planning

SIX MONTHS AFTER ELECTION, PM TRUDEAU WELL REGARDED BY MOST CANADIANS

By Bruce Anderson & David Coletto Our latest survey of Canadian public opinion shows broadly positive impressions of Prime Minister Justin Trudeau, six months after his election victory. • On all 12 different measures we tested for, substantial majorities express positive feelings about Mr. Trudeau. • At the top of the list of positive perceptions:

Why American Millennials Like Trump (And How Canadians are Different)

A study published by the Harvard Institute of Politics is showing that a surprising number of millennials support US Presidential candidate, Donald Trump. The poll showed that 25% of people under 30 intend on voting for ‘the Donald’ if Hillary Clinton wins the Democratic nomination. However (as expected) Democratic nomination candidate, Bernie Sanders, remains the most

The Millennial Way: Meaning & Balance

Our CEO, David Coletto, sat down with Electrical Business Magazine to talk about what Millennials are looking for in the workplace. Read an excerpt below: By Renée Francoeur Spring 2016 “If not the most important thing, opportunity is definitely near the top of things Millennials look for in the workplace according to David Coletto, the

A WARMING ECONOMY? PERCEPTIONS ABOUT THE HEALTH OF THE CANADIAN ECONOMY IMPROVE

By Bruce Anderson & David Coletto Our latest survey of Canadian public opinion suggests that Canadians are feeling better, gradually, about the economy. Here’s what we found: • More people say the economy is in poor shape (57%) rather than good shape (43%), but the gap has narrowed from 36 points in March to 14

Here One Minute, Gone the Next: Brand Use of Snapchat

A recent survey has revealed that Snapchat can be a valuable tool for brands in reaching Millennials. Snapchat is a social media platform that allows users to share images, videos, and text for brief amounts of time before the content vanishes. It also contains a “Discover” component where media outlets and brands can share content

HOW WOULD TRUMP DO IN CANADA? REALLY BADLY.

By Bruce Anderson & David Coletto As the Republican and Democratic Parties look to be mostly wrapped up their selection process for this fall’s Presidential Elections, we asked Canadians how they were feeling about Hillary Clinton, Bernie Sanders, and Donald Trump. Here’s what we found: • Ms. Clinton would sweep Canada by 80% to 20%

The Trucking Industry Has a Millennial Problem

The trucking industry is having a hard time attracting a younger workforce. A new study commissioned by the Canadian Trucking Alliance revealed that the industry could be short as many as 48,000 workers by 2024. Speaking on CBC Radio program “The Current”, Abacus Data CEO David Coletto explained that the trucking industry faces several challenges recruiting Millennial employees. Photo Credit Coletto explained
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