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By Bruce Anderson & David Coletto Our latest survey of Canadian public opinion suggests that Canadians are feeling better, gradually, about the economy. Here’s what we found: • More people say the economy is in poor shape (57%) rather than good shape (43%), but the gap has narrowed from 36 points in March to 14

Here One Minute, Gone the Next: Brand Use of Snapchat

A recent survey has revealed that Snapchat can be a valuable tool for brands in reaching Millennials. Snapchat is a social media platform that allows users to share images, videos, and text for brief amounts of time before the content vanishes. It also contains a “Discover” component where media outlets and brands can share content


By Bruce Anderson & David Coletto As the Republican and Democratic Parties look to be mostly wrapped up their selection process for this fall’s Presidential Elections, we asked Canadians how they were feeling about Hillary Clinton, Bernie Sanders, and Donald Trump. Here’s what we found: • Ms. Clinton would sweep Canada by 80% to 20%

The Trucking Industry Has a Millennial Problem

The trucking industry is having a hard time attracting a younger workforce. A new study commissioned by the Canadian Trucking Alliance revealed that the industry could be short as many as 48,000 workers by 2024. Speaking on CBC Radio program “The Current”, Abacus Data CEO David Coletto explained that the trucking industry faces several challenges recruiting Millennial employees. Photo Credit Coletto explained


By Bruce Anderson & David Coletto For several years, construction of new pipelines to get Canadian oil to offshore markets have generated controversy involving environmental groups, industry, and politicians. But where does the public actually stand? Our latest survey included a series of questions designed to characterize the current mood. Here’s what we found: •

Regrets about the Liberal win? So far, voters have few.

By Bruce Anderson & David Coletto Six months have passed since the last federal election, and voters have had a chance to know more about the people they put in office and assess the government’s performance. Here’s what our latest political mood data looks like: • 46% say they’d vote Liberal tomorrow, 27% Conservative and


By Bruce Anderson & David Coletto The House of Commons, and it seemed, the entire political ecosystem erupted this week, over an incident involving the Prime Minister losing his temper. Much ink (or whatever the digital equivalent is) was spilled discussing the consequences of what became known as #elbowgate. Would this mark a turning point

School’s Out For Summer: Millennials and Vacation

With summer right around the corner, many are wondering where to spend their vacation. For Millennials, the answer likely isn’t Canada. A recent study by Destination Canada revealed that Millennials are eight times more likely to travel internationally than domestically. Factors cited include prohibitively expensive domestic airfare and the lack of affordable accommodations. While these

Game On: The Gamification of Job Training

Innovative employers are using a new way to engage employees – games. Gamification, the process of applying game-like elements to a task, is on the rise in many areas, especially when it comes to job training, gamifying the process can increase engagement among new employees. From our research, we know that a Millennial employees value

David Coletto talks Millennials and housing on BNN

More than half of Canadian millennials are tired of paying rent, but 70 per cent would rather hold out for a home they really want before jumping into the real estate market, according to a new poll released by the Bank of Montreal on Tuesday. The Pollara survey conducted for BMO revealed almost all millennials,

Good Decisions Require Good Data.