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More Expect U.S. to Take Military Action Against North Korea than the Reverse, 84% Say Trump Making Things Worse

By Bruce Anderson & David Coletto A solid majority (63%) of Canadians are following the tensions between North Korea and the US closely.  As of the taking of our latest poll (August 11-15) 43% thought it likely that North Korea would launch a missile at the US, 47% that North Korea would launch missiles at
More Expect U.S. to Take Military Action Against North Korea than the Reverse, 84% Say Trump Making Things Worse

Véa: The Millennial Cracker from the World for the World

As Boomer parents can attest, Millennials have always been picky eaters. But now their refined pallets have been infused with the social conscience of a Himalayan Yogi. Meet Véa, the hottest trend in bite-sized crackers since the communion wafer. Véa is the newest creation from the snack giant Mondelēz International, whose other notable products include

Parties as Brands: How Canadians See the Conservatives, Liberals and NDP

By Bruce Anderson, David Coletto In our latest nationwide survey, we wanted to see what thoughts and images were more associated with Canada’s three largest political brands.  To do this, we offered people a series of 20 forced choices, far from an exhaustive list of possible variables, but enough to observe some powerful differences. This
Parties as Brands: How Canadians See the Conservatives, Liberals and NDP

US Government seen as no better than Chinese, Russian governments

By Bruce Anderson & David Coletto Remarkably, Canadians have a worse impression of the Government of the United States than they do of the Government of the People’s Republic of China. When asked if they have a positive or a negative view of several different governments, here’s what our survey results showed: 72% were positive

New tech is Star Trek: Millennials and the fitness gadgets they wear

We previously wrote a post on the #Selfcare phenomenon that has seized the Millennial generation -if you haven’t had a chance to read it click here to check it out. That post and your conversation got us thinking about how Millennial views on health and healthy lifestyles are unique as compared to other generations. With that

#Selfcare – The $10B industry Millennials made by accident

  “I’m going to take a ‘me’ day”. As most employers and Boomer parents might of noticed, their Millennial interns and children have taken up the mantel of “self-health” with a fervour often reserved  for Apple users and those charity canvassers we avoid eye contact with on street corners. In one day on Twitter, the

Air France unveils new ‘Millennial’ airline

  “Is this gluten-free?” the voice inquired from the seat behind me on a recent flight. “I’m on a gluten-free diet for the next 30 days so I just want to make sure there’s none in here.” The subject of discussion, a pack of peanuts, the answer to the gentleman’s question, ‘yes’. It was at

What Abacus Does: Assessing the Dynamics of Issues Environments

By: Ihor Korbabicz ‘What Abacus Does’ is a companion piece to some of the public facing opinion research we post. It looks at the research through a practical lens and gives a sneak peek into the type of work we do to unearth the strategic implications and “so what” of our data for clients, causes
What Abacus Does: Assessing the Dynamics of Issues Environments

Trump Attracts Most Canadians’ Attention; Jobs, Climate Change & Khadr Hot Button Issues

By Bruce Anderson & David Coletto Donald Trump is attracting huge interest on the part of Canadians, and not because people are impressed with the President.  This month, the number of people who say he is America’s “worst president ever” stands at 49%, up 7 points in one month. Polling Canadians about the topics they
Trump Attracts Most Canadians’ Attention; Jobs, Climate Change & Khadr Hot Button Issues

A tide to raise all boats: Millennials support Trudeau government as economic perceptions improve

By: Devlyn Lalonde Its morning again in Canada and we would like to welcome you to the second edition of our series, The Millennial Vote. And if you happen to be one of the 183 Liberal MPs representing your constituents in the House of Commons, I’m going to feed some carbon neutral unicorn coal into the
Good Decisions Require Good Data.