Will June 7th belong to the millennials?

By Callista Ryan   There is less than a week till June 7th – election day for the province of Ontario.   There is a question looming over the heads of Ontario’s political parties. That is, whether millennials will turn up to vote or not and if they do, where their votes will be cast. This

Talking about my generation: Why a generational lens can help explain and anticipate behaviour

By David Coletto In February, I was part of a panel discussion talking about political marketing and the future of a certain Canadian political party. A fellow panelist at that session questioned the value of using generation as a tool for understanding political behaviour. To him, age was the least interesting variable that could be

Political Risk & Climate Action

For Canadian politicians, it’s riskier to ignore climate change than it is to propose solutions. By Bruce Anderson Twenty years ago, when the world’s leaders were debating the Kyoto Accord, a case could be made that politicians who chose to be early champions of action to reduce emissions were running a certain amount of political

Canadian Politics Update: A more competitive political landscape

By Bruce Anderson & David Coletto Over the late summer, Canada’s political situation became more competitive, as Liberal Party support dipped, and the Conservatives saw gains. Today, an election would see 39% vote Liberal, 35% Conservative and 15% NDP. The biggest regional races show a dead heat in Ontario, a narrowing Liberal lead in BC,

Millennials Have Arrived: How Gen Y Shaped the 2015 Canadian Federal Election

We all know the narrative about young people that we don’t vote. Article after article has been penned about Millennials’ political apathy. But that narrative may be about to change. New data from Elections Canada showed a nearly 20% bump in voter turnout from Canadians aged 18 to 24 from 2011 to 2015. The increase

The Fight for Millennials

By: Charlie Cook National Journal May 3, 2013 President Obama carried the 18-to-29-year-old voting bloc by 34 points in 2008 and by 23 points last year. But a new national survey of millennial voters conducted by Harvard’s Institute of Politicssuggests this emerging generation might not be as locked into the Democratic camp as conventional wisdom suggests, and

Good decisions require good data.