Will June 7th belong to the millennials?
By Callista Ryan There is less than a week till June 7th – election day for the province of Ontario. There is a question looming over the heads of Ontario’s political parties. That is, whether millennials will turn up to vote or not and if they do, where their votes will be cast. ThisTalking about my generation: Why a generational lens can help explain and anticipate behaviour
By David Coletto In February, I was part of a panel discussion talking about political marketing and the future of a certain Canadian political party. A fellow panelist at that session questioned the value of using generation as a tool for understanding political behaviour. To him, age was the least interesting variable that could be
Political Risk & Climate Action
For Canadian politicians, it’s riskier to ignore climate change than it is to propose solutions. By Bruce Anderson Twenty years ago, when the world’s leaders were debating the Kyoto Accord, a case could be made that politicians who chose to be early champions of action to reduce emissions were running a certain amount of political
Canadian Politics Update: A more competitive political landscape
By Bruce Anderson & David Coletto Over the late summer, Canada’s political situation became more competitive, as Liberal Party support dipped, and the Conservatives saw gains. Today, an election would see 39% vote Liberal, 35% Conservative and 15% NDP. The biggest regional races show a dead heat in Ontario, a narrowing Liberal lead in BC,
