DIY ANCESTRY: Genetic Testing & Corporate Trust

  By: Ihor Korbabicz The research cited below is sourced from an in-depth study of how consumers’ adoption of emerging technologies intersects with data privacy and public trust. If you would like to see more analysis from our work, please reach out to Executive Director ihor@abacusdata.ca for more information.   -Direct to consumer genetic testing

OUTSOURCED Part 3: Peer Networks: The Currency of Trust

Outsourced By Callista Ryan How do we decide whom and what we place our trust in? Generally, you trust your parents and family members because you were born into their lives. You typically trust your spouse because there is an underlying attraction which facilitates its development. But how do you trust a stranger? How do

Good decisions require good data.