OUTSOURCED Part 1: The Peer Employer: No References Required

Outsourced By Callista Ryan The world used to be a simpler place. To get a job you would visit prospective employers, hand in your resume, provide prestigious references, and wait for your call back. Today, the hiring process is more invasive than it has ever been. Before hiring, employers will view as many social media

Here One Minute, Gone the Next: Brand Use of Snapchat

A recent survey has revealed that Snapchat can be a valuable tool for brands in reaching Millennials. Snapchat is a social media platform that allows users to share images, videos, and text for brief amounts of time before the content vanishes. It also contains a “Discover” component where media outlets and brands can share content

Postmedia: Mainstream media still tops at influencing public opinion: poll

Tobi Cohen Published: September 26, 2013, 5:33 pm OTTAWA — Social media sites like Twitter may seem like all the rage as companies, organizations and politicians scramble to keep up with emerging platforms, but a new survey suggests mainstream media is where most Canadians still turn to help shape their opinions. The survey by a

How Small Businesses Can Build A Relationship With Millennial Customers

By John Mason, General Manager of IBM‘s Midmarket Business Forbes Aug. 12, 2013 By 2017, millennials –- those consumers now in their mid-teens to mid-30s –- will have more spending power than any other generation in history. This is also a generation that has grown up with information at its fingertips, and isn’t afraid to use — or share

Can You Actually Teach A Millennial How To Do Social Media?

By: Dorie Clark Forbes Aug. 6, 2013 Go ahead, try to “teach” today’s typical college or graduate student how to use Twitter, Facebook, Tumblr or Reddit. As Forbes’ Mark Fidelman reported last year, many graduate programs aren’t even trying – perhaps because of ossified course approval processes, which often take years to get new material into the

5 Simple Ways Millennials Can Build Their Network

By: Heather R. Huhman Parade July 30, 2013 If you’re a Millennial, you’re at an advantage when it comes to networking. Why? Because you have the power of social media on your side. However, although your social-media- and technology-savvy have helped you meet professionals all over the world, you’re still missing out on an opportunity to

All My Exes Live in Texts: Why the Social Media Generation Never Really Breaks Up

By: Maureen O’Connor NY Magazine July 21, 2013 I have 700 friends on Facebook, 36 of whom I consider exes. Not all are ex-boyfriends—in the eleven years that “boyfriend” has been a name for men in my life, I have referred to nine as “boyfriends.” The rest are men I dated casually, guys I dated disastrously, make-out

It may be a fool’s errand, but TV channels stalk millennial eyeballs

By: John Doyle The Globe and Mail July 29, 2013 If you get me started on millennials and television, I can go on and on. So let’s get started. Sean Combs came here the other day and made a pitch to TV critics, a passionate speech that included some definitive statements about television, youth and media.

The Fight for Millennials

By: Charlie Cook National Journal May 3, 2013 President Obama carried the 18-to-29-year-old voting bloc by 34 points in 2008 and by 23 points last year. But a new national survey of millennial voters conducted by Harvard’s Institute of Politicssuggests this emerging generation might not be as locked into the Democratic camp as conventional wisdom suggests, and

Why Aren’t College Students Using LinkedIn To Find Jobs?

By: Bryan S Hall ReadWrite April 23, 2013 The jobless numbers in the U.S. remain an ongoing concern throughout the country. For college students and recent graduates, often dubbed “millennials,” the numbers are even worse. More than half of recent graduates are either unemployed or underemployed. Despite these figures, according to a recent survey, nearly

Good decisions require good data.