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Whole Foods & Poppies: The speed news can spread and the impact on reputation

By David Coletto & Samriddh Chaudhury Last Thursday, Whole Foods Market got into a bit of trouble when  CBC News reported that its team members in Canada were asked not to wear poppies to commemorate Remembrance Day. As a result of the public outcry, by the end of the day on Friday, the company announced

Confidence in Canadian Polling

By Bruce Anderson & David Coletto In a considerable number of recent voting experiences, in Canada and in other jurisdictions, questions have been raised about the accuracy of polls, and the professionalism of pollsters. In our latest nationwide study, we decided to take a look at confidence in polling has held up, asking questions about

Good decisions require good data.