OUTSOURCED Part 2: In Peer, I Trust: Outsourcing Our Minds to the Web

Outsourced By Callista Ryan Looking for a place to eat out tonight? Well, if you’re like most people you probably started your hunt with a web search of “top 10 restaurants in (insert your location here)”. Dozens of lists from search engines to local bloggers accompanied with a ranking and sometimes hundreds of reviews appear.

Good decisions require good data.